Our Company

Hasbro, Inc. is a branded play company with $4B in sales annually and almost 6,000 employees worldwide. We inspire the human need for play by providing children and families around the world with a wide range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY.

Hasbro Locations

Hasbro's global headquarters is located in Pawtucket, RI (north of Providence) and just 45 minutes from Boston and three hours from New York City. We have offices in 40 countries. See our locations.

Hasbro's Strategic Blueprint for Growth

Hasbro's Strategic Blueprint for Growth is centered on re-imagining, re-inventing and re-igniting our world-class portfolio of brands. This means:

• Focusing on our core brand strategy.
• Creating immersive brand experiences for our consumers through entertainment, movies, television, Web, toys, games and digital.
• Driving key relationships through retail, strategic licensing partners and studio partners.

Our History

Throughout its almost 90-year history, Hasbro has revolutionized the toy and game industry. That success continues today as Hasbro evolves into a leading, global branded play and entertainment company.

10 Things You Should Know About Hasbro's History

1. Hasbro was founded by the Hassenfeld Brothers, Henry and Helal, in Providence, RI, in 1923.
2. MR. POTATO HEAD, created in 1952, was the first toy advertised on television.
3. G.I. JOE, the first action figure, was released in 1964.
4. Hasbro became a publicly-traded company in 1968.
5. The Hasbro Charitable Trust was established in 1983 (now the Hasbro Children's Fund).
6. Hasbro acquired Milton Bradley in 1984.
7. Tonka, Kenner and Parker Bros. became a part of Hasbro in 1991.
8. Hasbro acquired Wizards of the Coast in 1999.
9. Hasbro continues to expand globally with new offices in Brazil, China and Russia.
10. The Hub TV Network (a joint venture with Discovery Communications) launched in 2010.