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Total Brand Management

Our portfolio of iconic brands have been engaging and entertaining consumers for decades. Whether leveraging key consumer insights from across the globe, developing the most robust and innovative products or driving flawless execution at retail – Hasbro takes a total brand management approach that is critical to our success.

Global Brand Marketing

Global Brand Marketing is responsible for authoring and driving global brand strategy, marketing and product strategy for our rich portfolio of brands. Opportunities include: Global Strategy Development, Consumer Communications & Marketing, Product Development, Consumer Insights and Consumer Promotions.

Global Brand Licensing and Publishing

This team is responsible for translating Hasbro’s brands into a host of inspired consumer product categories, including publishing, apparel, home and consumables to expand Hasbro brands beyond the toy and game aisle, creating rich consumer lifestyle experiences.

U.S Marketing

This team drives the execution of strategies across all of Hasbro’s categories. These exciting roles allow you to collaborate with the global teams, while developing annual marketing plans that build brand equity and increase consumer loyalty.

Customer Strategic Marketing

Building strong retail partnerships is critical to Hasbro’s success. Our talented team partners daily with the Sales team and our key customers to manage the strategy development and execution of Hasbro-branded retail programs.

Check out our Total Brand Management jobs today.