Share this Job
SocialTwist Tell-a-Friend
Email similar jobs to me

VP, Brand Licensing, North America Job


Date: Dec 20, 2014

Location: Pawtucket, RI, US

VP, Brand Licensing, North America

Location: RI - Pawtucket
Employment Type: Regular
ID: 7349


JOB DESCRIPTION – Global Brand Licensing

VP Brand Licensing, North America

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 180 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the Company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at

For more information about careers at Hasbro become a fan on Facebook, follow us on Twitter and join our careers group on LinkedIn.

Job Function

Lead the Americas Brand Licensing region as a key competitor in the lifestyle merchandising market by developing regional strategy & action plans to deliver compelling product in support of the global brand plans, to hit or exceed the P&L targets for the region.

Key Responsibilities

- Leads the creation of the Americas Strategic Plan (North America & Latin America regions). Aggressively identifies category gaps and signs / develops licensee's to drive and close gaps
- Fully responsible for all aspects of the Americas P&L
- Drives & closes major revenue based deals / partnerships in the region, in conjunction with global
- Drives senior level retail relationships in conjunction with Hasbro’s Customer Strategic Marketing (CSM). Leads retail relationships where needed e.g. in lifestyle accounts.
- Fully responsible for leading, motivating & organizing the Americas team of category experts: organizational development, process efficiency & strategic planning. Heavy focus on driving operational speed / deal closure.
- Americas business unit head + key global team player in sharing of best practice & evolution of the global strategy
- Spearheads the execution of the Franchise Merchandise Plans & accountable for activation of that plan in region: develops new or elevates existing partnerships into longer term, strategic deals that have a significant P&L impact.
- Develops & executes retail specific merchandise strategies for the franchise merchandise plan
- Drives & communicates Americas business vision internally & externally.
- Managing internal stakeholders - developing trusted & powerful relationships throughout the organization: being an advocate and the voice of change to improve the business. Key partner to global franchise team and global creative team.
- Key global team player: key role in the leadership of the global organization.

Education, knowledge and experience required

- Bachelors degree, MBA preferred
- Minimum 15 years of experience of licensing business, with profit and loss responsibility
- Minimum 10 years experience in managing people and teams
- Solid experience in Consumer Products, Marketing, Retail / Buying. Deal intensive background. Commercial roles with good grasp of consumer understanding.
- Deep understanding of core categories - soft goods, hard goods, food. Demonstrated ability to grow major categories in spite of obstacles.
- Proven retail development experience, must come with a rolodex of key contacts
- The ability to be both visionary and strategic in thinking as well as tactical in executing strategies
- Must be able to drive key trusting relationships at all levels of the organization. Demonstrated ability to thrive in a matrixed organization.
- Must be a strong sales person and influencer of people
- Broad working knowledge of the entertainment business

Skills required

- Excellent negotiator
- Strong interpersonal skills: relationship builder
- Excellent presentation skills & professional gravitas
- Solid product / merchant skills
- Exceptionally strong strategic planning skills and proven analytical skills
- Quick thinker with ability to negotiate non-traditional business deals
- Ability to work successfully in highly matrix organization
- Excellent planning and organizational skills
- Excellent communication skills (both written and verbal)
- Proven leadership and previous supervisory experience required
- Creative and proactive thinker with strong analytical and problem solving skills
- Financial skills – able to budget and review financial models including forecasts and royalty structures
- Entrepreneurial thinking within a corporate context
- Computer literate (Excel, Word, E-mail)
- Team Player

For more information about careers at Hasbro become a fan on Facebook, follow us on Twitter and join our careers group on LinkedIn.

J2W Posting Code: Total Brand Management

Business Unit: Global Marketing

Nearest Major Market: Providence
Nearest Secondary Market: Rhode Island
Job Segments: Branding, Brand Manager, Social Media, Merchandising, Retail Sales, Marketing, Retail