Marketing

 

 

 

 

 

 

 

 

Marketing

Hasbro’s strategic brand blueprint provides a unique framework and approach to total brand management. Our world-class consumer insights support our ability to bring continuous innovation to our brands and products enabling our teams to deliver against our mission of Creating the World’s Best Play Experiences. We execute globally through highly creative integrated marketing plans that align both the entertainment and merchandising strategies to maximize growth across all brand expressions and experiences.

Global Brand Marketing

Our Global Brand Marketing teams lead the authoring and execution of our global brand strategy, marketing and product strategy for the rich portfolio of Hasbro brands. Opportunities include: Global Strategy Development, Consumer Communications and Marketing, Product Development, Consumer Insights and Consumer Promotions.

Consumer Products

This team helps drive the Brand Blue Print by Licensing Hasbro brands across all major consumer products categories and experiences, including Publishing, Fashion, Home, Food, Electronics and Toy & Game; as well as through live entertainment touchpoint such as theme parks, theatrical stage shows, family entertainment centers and mall experiences; and through marketing promotions with major global brands.

Regional Marketing

Our Regional Marketing team is responsible for implementing Global Strategies in the marketplace across all brands. As a Regional Brand Marketer you will collaborate with the Global Brand Teams, collaborate with the regional Sales and Retail Buyers, and manage your business to drive growth through the development of pricing strategies, forecasting, and the development of innovative media/promotional plans.

Global Brand Execution

Our mission is to ensure consistency and maximize productivity through strategic planning, communications and alignment, across global brand, regional and cross-functional partners.

Global Events

The Global Events team collaborates with our Global and Regional teams to provide full service, logistical event coordination and execution, ensuring consistent branding and execution across the globe for all of our brands.

Global Exclusives

Our team drive’s Hasbro’s brands by offering retail account differentiation, while balancing unique regional needs. We also maximize the productivity of the portfolio of exclusive products by coordinating global use, sharing, and planning.

Global Consumer Insights

Our Global Consumer Insights team strategically drives the discovery, understanding, and application of consumer insights across our Hasbro brand blueprint. We think of ourselves as insight hunters, interpreting human behavior by immersing, listening, asking and observing consumers to identify insights and opportunities that drive global growth. We use proprietary methodologies and work with best-in-class global research partners to deliver trend information, advanced analytics and competitive insights that enable our teams to make insight based decisions across the entire value chain.

Global Ecommerce

We are dedicated to creating the best online shopping experience for our Hasbro brands. We know that creating great online shopping experiences require a mix of art and science. Our team relies on our expertise in product development, design, merchandising, analytics, operations, and technology to build ecommerce sites that delight our consumers across the globe.

Global Consumer Care

We are a diverse global team of passionate individuals whose focus is to provide stellar service to both our internal customers and external consumers. We consistently surpass consumer expectations by delivering exceptional solutions in a timely manner; building loyalty, trust and delight for all of our Hasbro Brands.

Digital Marketing

Digital Marketing is a team of fearless marketers and story tellers who are students and fans of digital marketing. We are excited by the continual change and rapid growth in digital and all the ways we can connect with consumers. We love data and use it to ensure we are giving fans around the world the right message at the right time across brand and retail sites, mobile, social media, SEO, SEM, and a variety of digital content.

 
Search results for "". Page 1 of 2, Results 1 to 15
Title Location Date Sort descending
Reset
SVP & GM, Global Brands
SVP & GM, Global Brands California, US
California, US Jun 24, 2021
Brand Marketing Intern (Sept- Dec 2021)
Brand Marketing Intern (Sept- Dec 2021) Pawtucket, Rhode Island, 02861
Pawtucket, Rhode Island, 02861 Jun 22, 2021
Assoc Manager Global Brand Development & Marketing Pawtucket, Rhode Island, US Jun 21, 2021
Assoc Manager Global Brand Development & Marketing US Jun 21, 2021
Sr Manager Consumer Direct Analytics
Sr Manager Consumer Direct Analytics Pawtucket, Rhode Island, US, 02861
Pawtucket, Rhode Island, US, 02861 Jun 15, 2021
Assistant Marketing Manager
Assistant Marketing Manager Providence, Rhode Island, US
Providence, Rhode Island, US Jun 14, 2021
Manager, Global Brand Development & Marketing - Star Wars Pawtucket, Rhode Island, US Jun 13, 2021
Praktikum Marketing
Praktikum Marketing Dreieich, Frankfurt, DE
Dreieich, Frankfurt, DE Jun 13, 2021
Sr Coordinator Marketing (12 month FTC)
Sr Coordinator Marketing (12 month FTC) Amsterdam, Amsterdam, NL
Amsterdam, Amsterdam, NL Jun 12, 2021
Sr Coordinator Marketing RU Jun 12, 2021
Director, Digital Gaming Relationships
Director, Digital Gaming Relationships Burbank, California, US, 91504
Burbank, California, US, 91504 Jun 10, 2021
Sr. Director of Digital Product / eCommerce US Jun 10, 2021
Assoc Manager Global Consumer Insights
Assoc Manager Global Consumer Insights Pawtucket, Rhode Island, US, 02861
Pawtucket, Rhode Island, US, 02861 Jun 7, 2021
Sr. Manager, U.S. Marketing - Partner Brands
Sr. Manager, U.S. Marketing - Partner Brands Providence, Rhode Island, US, 02903
Providence, Rhode Island, US, 02903 Jun 7, 2021
Specialist Customer Marketing
Specialist Customer Marketing Le Bourget Du Lac, Savoie, FR
Le Bourget Du Lac, Savoie, FR Jun 1, 2021