Marketing

 

 

 

 

 

 

 

 

Marketing

Hasbro’s strategic brand blueprint provides a unique framework and approach to total brand management. Our world-class consumer insights support our ability to bring continuous innovation to our brands and products enabling our teams to deliver against our mission of Creating the World’s Best Play Experiences. We execute globally through highly creative integrated marketing plans that align both the entertainment and merchandising strategies to maximize growth across all brand expressions and experiences.

Global Brand Marketing

Our Global Brand Marketing teams lead the authoring and execution of our global brand strategy, marketing and product strategy for the rich portfolio of Hasbro brands. Opportunities include: Global Strategy Development, Consumer Communications and Marketing, Product Development, Consumer Insights and Consumer Promotions.

Consumer Products

This team helps drive the Brand Blue Print by Licensing Hasbro brands across all major consumer products categories and experiences, including Publishing, Fashion, Home, Food, Electronics and Toy & Game; as well as through live entertainment touchpoint such as theme parks, theatrical stage shows, family entertainment centers and mall experiences; and through marketing promotions with major global brands.

Regional Marketing

Our Regional Marketing team is responsible for implementing Global Strategies in the marketplace across all brands. As a Regional Brand Marketer you will collaborate with the Global Brand Teams, collaborate with the regional Sales and Retail Buyers, and manage your business to drive growth through the development of pricing strategies, forecasting, and the development of innovative media/promotional plans.

Global Brand Execution

Our mission is to ensure consistency and maximize productivity through strategic planning, communications and alignment, across global brand, regional and cross-functional partners.

Global Events

The Global Events team collaborates with our Global and Regional teams to provide full service, logistical event coordination and execution, ensuring consistent branding and execution across the globe for all of our brands.

Global Exclusives

Our team drive’s Hasbro’s brands by offering retail account differentiation, while balancing unique regional needs. We also maximize the productivity of the portfolio of exclusive products by coordinating global use, sharing, and planning.

Global Consumer Insights

Our Global Consumer Insights team strategically drives the discovery, understanding, and application of consumer insights across our Hasbro brand blueprint. We think of ourselves as insight hunters, interpreting human behavior by immersing, listening, asking and observing consumers to identify insights and opportunities that drive global growth. We use proprietary methodologies and work with best-in-class global research partners to deliver trend information, advanced analytics and competitive insights that enable our teams to make insight based decisions across the entire value chain.

Global Ecommerce

We are dedicated to creating the best online shopping experience for our Hasbro brands. We know that creating great online shopping experiences require a mix of art and science. Our team relies on our expertise in product development, design, merchandising, analytics, operations, and technology to build ecommerce sites that delight our consumers across the globe.

Global Consumer Care

We are a diverse global team of passionate individuals whose focus is to provide stellar service to both our internal customers and external consumers. We consistently surpass consumer expectations by delivering exceptional solutions in a timely manner; building loyalty, trust and delight for all of our Hasbro Brands.

Digital Marketing

Digital Marketing is a team of fearless marketers and story tellers who are students and fans of digital marketing. We are excited by the continual change and rapid growth in digital and all the ways we can connect with consumers. We love data and use it to ensure we are giving fans around the world the right message at the right time across brand and retail sites, mobile, social media, SEO, SEM, and a variety of digital content.

 
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Brand Manager
Brand Manager Assago, Milan, IT
Assago, Milan, IT May 18, 2022 Marketing
Manager, Global Brand Strategy & Management, TRANSFORMERS Pawtucket, Rhode Island, US May 17, 2022 Marketing
VP, Global Brand Strategy & Management - Power Rangers Burbank, California, US May 17, 2022 Marketing
Analyst Media Analytics
Analyst Media Analytics Uxbridge, Greater London, GB
Uxbridge, Greater London, GB May 17, 2022 Marketing
Manager, Social Media
Manager, Social Media Pawtucket, Rhode Island, US
Pawtucket, Rhode Island, US May 14, 2022 Marketing
Assoc Manager Social Media
Assoc Manager Social Media Pawtucket, Rhode Island, US
Pawtucket, Rhode Island, US May 12, 2022 Marketing
Assistant Brand Manager - Transformers Global Brand Development & Marketing Pawtucket, Rhode Island, US May 11, 2022 Marketing
QA & Marketing Coordinator
QA & Marketing Coordinator Sydney, New South Wales, AU, 2113
Sydney, New South Wales, AU, 2113 May 10, 2022 Marketing
Assistant Manager, Global Brand Development & Marketing - Beyblade and Fortnite Pawtucket, Rhode Island, US May 10, 2022 Marketing
Marketing Assistant
Marketing Assistant Sydney, New South Wales, AU, 2113
Sydney, New South Wales, AU, 2113 May 6, 2022 Marketing
Associate Manager, Global Brand Development & Marketing - NERF Pawtucket, Rhode Island, US May 4, 2022 Marketing
Assoc Manager Location Based Entertainment (based in Warren Street London) Uxbridge, Greater London, GB May 4, 2022 Marketing
Associate Manager, US Marketing - Play-Doh
Associate Manager, US Marketing - Play-Doh Providence, Rhode Island, US, 02903
Providence, Rhode Island, US, 02903 May 4, 2022 Marketing
Sr. Digital Designer- Social Media
Sr. Digital Designer- Social Media Pawtucket, Rhode Island, US
Pawtucket, Rhode Island, US May 1, 2022 Marketing
Sales & Marketing Assistant
Sales & Marketing Assistant Sydney, New South Wales, AU, 3000
Sydney, New South Wales, AU, 3000 Apr 26, 2022 Marketing