Sales & Retail Merchandising









Sales and Retail Merchandising


Our Sales team is Hasbro’s main business point of contact with the retailers who sell our product. We play an instrumental role in achieving Hasbro’s financial objectives by working closely with our counterparts in Marketing, Customer Strategic Marketing, Trade Marketing, Licensing and Product Supply to build distribution and promotional plans that connect consumers with Hasbro’s products anywhere they shop. We’re also responsible for forecasting and communicating the amount of product needed to support plans which drives Hasbro’s manufacturing schedule and inventory investments.

Retail Merchandising

Hasbro’s Retail Merchandising Organization (RMO) is a professional field organization that allies with our Sales and Marketing divisions to deliver timely strategic field service to Hasbro’s major retail partners. We work energetically to assist our retail accounts by driving and executing corporate strategies and initiatives. Our goal is to increase sales of Hasbro toys and games, as well as licensed and entertainment immersions and to deliver our mission of Creating the World’s Best Play Experiences. RMO regularly earns accolades from our retail customers as being the “best-in-class” retail organization in the our industry.


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