Associate Manager, Global Brand Development & Marketing- Play-Doh Tue Feb 11 00:00:00 CST 2020 0, RI 630321700 26001 Global & Regional Marketing 1 Employee <p>At Hasbro, we are looking for people who are passionate about impacting the future of play and entertainment. We seek individuals who are committed, curious, creative, and who are eager to keep imagination alive on teams that play together and create together. Our values –  community, passion, integrity, creativity and inclusion – help cultivate inspiring, diverse workplaces where teams are built on positivity as much as productivity, and where individuals can do work they love with people they enjoy on brands they believe in, all for a company driven by greater purpose.</p> <p><strong>We&#39;re seeking an Associate Brand Manager to join our Play-Doh team!</strong></p> <p>&nbsp;</p> <p><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><strong>A day in the life as an Associate Brand Manager for Play-Doh</strong></span></span></p> <p>&nbsp;</p> <p><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif">As a digital first thinker, creative consumer marketer and brand developer you will help lead the global product development and marketing processes, line planning activities, and brand strategy to drive our high-profile brand. You will:</span></span></p> <ul> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif">Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business</span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif">Use social insights to help drive product innovations through the system to better meet consumer demands</span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif">Demonstrate creative thinking and leverage consumer insights to drive product innovations and better meet/exceed consumer demands</span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif">Assist in development of overall go-to-market product strategy</span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif">Assist in development of primary assets for advertising and other marketing communications</span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif">Become the global consumer insights and competitive market segment expert and demonstrate insights on product line</span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif">Align premier content and storytelling with strong commercial plans</span></span></li> <li>Use&nbsp;<span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif">insights and analysis to inform thinking and planning; shares learnings with others in a timely manner and is continually looking for signals that could lead to new opportunities</span></span></li> </ul> <p>&nbsp;</p> <p><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><strong>What you&rsquo;ll bring</strong></span></span></p> <p><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif">You will be keenly aware of the world around you and look for ways to learn from it. You can figure things out and creatively and positively respond to pressure beyond your control and still make things happen. You are trend-savvy and think broadly about the competitive landscape. You have an entrepreneurial spirit but excel at demonstrating that within a corporation &ndash; the ultimate entrepreneur. You experiment and take risks, even when there is a chance of failure. You&rsquo;re comfortable searching outside formal boundaries to improve the status quo. You are passionate about future trends that will influence how industries change and evolve. You actively seek and listen to diverse points of view. You are a proactive, high energy, collaborative, and responsive team member with both a strong creative and financial acumen and strategic-based judgment. </span></span></p> <p>&nbsp;</p> <p><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><strong>Education and Experience</strong></span></span></p> <ul> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif">3-5 years of progressive experience supporting a fully integrated marketing program</span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif">Bachelors Degree in Marketing, Advertising or related field</span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif">MBA preferred</span></span></li> </ul> <p>&nbsp;</p> <p>Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.</p>

Associate Manager, Global Brand Development & Marketing- Play-Doh

At Hasbro, we are looking for people who are passionate about impacting the future of play and entertainment. We seek individuals who are committed, curious, creative, and who are eager to keep imagination alive on teams that play together and create together. Our values –  community, passion, integrity, creativity and inclusion – help cultivate inspiring, diverse workplaces where teams are built on positivity as much as productivity, and where individuals can do work they love with people they enjoy on brands they believe in, all for a company driven by greater purpose.

We're seeking an Associate Brand Manager to join our Play-Doh team!

 

A day in the life as an Associate Brand Manager for Play-Doh

 

As a digital first thinker, creative consumer marketer and brand developer you will help lead the global product development and marketing processes, line planning activities, and brand strategy to drive our high-profile brand. You will:

  • Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business
  • Use social insights to help drive product innovations through the system to better meet consumer demands
  • Demonstrate creative thinking and leverage consumer insights to drive product innovations and better meet/exceed consumer demands
  • Assist in development of overall go-to-market product strategy
  • Assist in development of primary assets for advertising and other marketing communications
  • Become the global consumer insights and competitive market segment expert and demonstrate insights on product line
  • Align premier content and storytelling with strong commercial plans
  • Use insights and analysis to inform thinking and planning; shares learnings with others in a timely manner and is continually looking for signals that could lead to new opportunities

 

What you’ll bring

You will be keenly aware of the world around you and look for ways to learn from it. You can figure things out and creatively and positively respond to pressure beyond your control and still make things happen. You are trend-savvy and think broadly about the competitive landscape. You have an entrepreneurial spirit but excel at demonstrating that within a corporation – the ultimate entrepreneur. You experiment and take risks, even when there is a chance of failure. You’re comfortable searching outside formal boundaries to improve the status quo. You are passionate about future trends that will influence how industries change and evolve. You actively seek and listen to diverse points of view. You are a proactive, high energy, collaborative, and responsive team member with both a strong creative and financial acumen and strategic-based judgment.

 

Education and Experience

  • 3-5 years of progressive experience supporting a fully integrated marketing program
  • Bachelors Degree in Marketing, Advertising or related field
  • MBA preferred

 

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.


Nearest Major Market: Providence
Nearest Secondary Market: Rhode Island

Job Segment: Branding, Assistant Manager, Brand Manager, Marketing MBA, Marketing, Management

Date: Feb 11, 2020