Brand Manager - Wizards of the Coast Tue Nov 20 00:00:00 CST 2018 Uxbridge, Grea 520189900 8664 Wizards of the Coast A Fixed Term Contract <div> <p><span style="font-size:14px;"><span style="font-family:Arial, Helvetica, sans-serif">Wizards of the Coast, (‘WotC’) is one of the world's largest publisher of adventure games, including Magic: The Gathering® Trading Card Game and Dungeons & Dragons® Roleplaying Games. Hasbro SA, which is based in Delemont Switzerland, sells WotC products in Europe through its distributor Hasbro European Trading BV, (‘HET’). WOTC Europe is part of this local Hasbro entity and provides services to HET.</span></span></p> </div> <h3>&nbsp;</h3> <h3><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;"><b><font color="#0000cd">Be at the forefront of developing the&nbsp;go-to-market brand&nbsp;strategies for one of the top gaming publishers in adventure and strategy gaming.</font></b></span></span></h3> <h3>&nbsp;</h3> <h3><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>WHAT IS THIS ROLE ALL ABOUT? </strong></span></span></h3> <p>&nbsp;</p> <p><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Greetings, brave Brand adventurer! We&rsquo;re looking for a Brand Manager mage in the UK to join the ranks of our Marketing Guild and help build the future of the realm.&nbsp; Ready to slay dragons? Venture forth. Wizards of the Coast, creator of Magic: The Gathering TCG and publisher of Dungeons &amp; Dragons, is seeking a Brand Manager to oversee planning and execution of our UK product launches.&nbsp; The candidate should have experience in marketing high-profile, multiplatform games, and product marketing experience in a customer-focus entertainment or software company.</span></span></p> <p>&nbsp;</p> <p><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>Day to Day Responsibilities For This Wizard </strong></span></span></p> <ul> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Develop best-in-class product marketing plans and campaigns in coordination with the EU Marketing Manager, and in alignment with the with the <strong><em>Magic</em></strong> franchise.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Orchestrate the execution of consumer marketing strategies to bring TCG and digital products/services to the UK market in cooperation with EU cross-functional teams.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Partner with the EU Marketing team in the execution of on-going consumer acquisition marketing strategies and plans to meet business and revenue objectives in the market.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Regularly provide detailed and prioritized data-driven marketing requirements based on analysis of consumer/market insights, to ensure the product/service delivers exceptional user experiences.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Deliver presentations and updates to internal stakeholders and the EU senior leadership team.</span></span></li> </ul> <p>&nbsp;</p> <p><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong style="font-size: 1em;">AM I QUALIFIED?</strong></span></span></p> <p>&nbsp;</p> <p><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong style="font-size: 1em;">Experience Creating and Casting these Spells:</strong></span></span></p> <ul> <li style="color: rgb(77, 77, 77); line-height: 1.66em; font-size: 0.75em;"><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Educated to degree level, ideally in Business or Marketing disciplines</span></span></li> </ul> <ul> <li style="color: rgb(77, 77, 77); line-height: 1.66em; font-size: 0.75em;"><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Direct experience in digital/online product marketing</span></span></li> <li style="color: rgb(77, 77, 77); line-height: 1.66em; font-size: 0.75em;"><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Previous experience with a leading digital game/entertainment/service-oriented company required - previous experience with&nbsp;<strong style="font-size: 1em;"><em style="font-size: 1em;">Magic: The Gathering</em></strong>&nbsp;products a plus</span></span></li> <li style="color: rgb(77, 77, 77); line-height: 1.66em; font-size: 0.75em;"><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Prior brand/product spokesperson experience</span></span></li> <li style="color: rgb(77, 77, 77); line-height: 1.66em; font-size: 0.75em;"><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Strong understanding of, and appreciation for geek and gaming culture</span></span></li> </ul> <p>&nbsp;</p> <p><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong style="font-size: 1em;">Knowledge, Abilities and Characteristics of the Ideal Wizard:</strong></span></span></p> <ul> <li style="color: rgb(77, 77, 77); line-height: 1.66em; font-size: 0.75em;"><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Excellent verbal &amp; written communication skills</span></span></li> <li style="color: rgb(77, 77, 77); line-height: 1.66em; font-size: 0.75em;"><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Evidence of ability to persuade and influence</span></span></li> <li style="color: rgb(77, 77, 77); line-height: 1.66em; font-size: 0.75em;"><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Ability to write effective briefs including ability to probe and challenge</span></span></li> <li style="color: rgb(77, 77, 77); line-height: 1.66em; font-size: 0.75em;"><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Ability to interpret and utilize a media plan effectively</span></span></li> <li style="color: rgb(77, 77, 77); line-height: 1.66em; font-size: 0.75em;"><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Experience of writing and delivering effective presentations</span></span></li> <li style="color: rgb(77, 77, 77); line-height: 1.66em; font-size: 0.75em;"><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Ms Office</span></span></li> </ul> <p>&nbsp;</p> <p><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong style="font-size: 1em;">Travel Requirements&nbsp;</strong>(% of time per year)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span></span></p> <ul> <li style="color: rgb(77, 77, 77); line-height: 1.66em; font-size: 0.75em;"><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Up to 10%</span></span></li> </ul>

Brand Manager - Wizards of the Coast

Wizards of the Coast, (‘WotC’) is one of the world's largest publisher of adventure games, including Magic: The Gathering® Trading Card Game and Dungeons & Dragons® Roleplaying Games. Hasbro SA, which is based in Delemont Switzerland, sells WotC products in Europe through its distributor Hasbro European Trading BV, (‘HET’). WOTC Europe is part of this local Hasbro entity and provides services to HET.

 

Be at the forefront of developing the go-to-market brand strategies for one of the top gaming publishers in adventure and strategy gaming.

 

WHAT IS THIS ROLE ALL ABOUT?

 

Greetings, brave Brand adventurer! We’re looking for a Brand Manager mage in the UK to join the ranks of our Marketing Guild and help build the future of the realm.  Ready to slay dragons? Venture forth. Wizards of the Coast, creator of Magic: The Gathering TCG and publisher of Dungeons & Dragons, is seeking a Brand Manager to oversee planning and execution of our UK product launches.  The candidate should have experience in marketing high-profile, multiplatform games, and product marketing experience in a customer-focus entertainment or software company.

 

Day to Day Responsibilities For This Wizard

  • Develop best-in-class product marketing plans and campaigns in coordination with the EU Marketing Manager, and in alignment with the with the Magic franchise.
  • Orchestrate the execution of consumer marketing strategies to bring TCG and digital products/services to the UK market in cooperation with EU cross-functional teams.
  • Partner with the EU Marketing team in the execution of on-going consumer acquisition marketing strategies and plans to meet business and revenue objectives in the market.
  • Regularly provide detailed and prioritized data-driven marketing requirements based on analysis of consumer/market insights, to ensure the product/service delivers exceptional user experiences.
  • Deliver presentations and updates to internal stakeholders and the EU senior leadership team.

 

AM I QUALIFIED?

 

Experience Creating and Casting these Spells:

  • Educated to degree level, ideally in Business or Marketing disciplines
  • Direct experience in digital/online product marketing
  • Previous experience with a leading digital game/entertainment/service-oriented company required - previous experience with Magic: The Gathering products a plus
  • Prior brand/product spokesperson experience
  • Strong understanding of, and appreciation for geek and gaming culture

 

Knowledge, Abilities and Characteristics of the Ideal Wizard:

  • Excellent verbal & written communication skills
  • Evidence of ability to persuade and influence
  • Ability to write effective briefs including ability to probe and challenge
  • Ability to interpret and utilize a media plan effectively
  • Experience of writing and delivering effective presentations
  • Ms Office

 

Travel Requirements (% of time per year)            

  • Up to 10%


Job Segment: Branding, Brand Manager, Marketing Manager, Manager, Franchise, Marketing, Management, Retail

Date: Nov 20, 2018

Requisition ID: 8664

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