Brand Manager - Wizards of The Coast (Italy) Thu May 16 02:00:00 CDT 2019 0, Mila 552035500 11404 Wizards of the Coast E Permanent <p><strong><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Wizards of the Coast, (‘WotC’) is one of the world's largest publisher of adventure games, including Magic: The Gathering® Trading Card Game and Dungeons & Dragons® Roleplaying Games. Hasbro SA, which is based in Delemont Switzerland, sells WotC products in Europe through its distributor Hasbro European Trading BV, (‘HET’). WOTC Europe is part of this local Hasbro entity and provides services to HET.</span></span></strong></p> <p> </p> <p style="margin: 0cm 0cm 0pt;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;"><font color="#000000">Greetings, brave Brand adventurer! We’re looking for a Brand Manager mage in Italy to join the ranks of our Marketing Guild and help build the future of the realm.  Ready to slay dragons? Venture forth. </font></span></span></p> <p style="margin: 0cm 0cm 0pt;"> </p> <p style="margin: 0cm 0cm 0pt;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;"><font color="#000000">Wizards of the Coast, creator of Magic: The Gathering TCG and publisher of Dungeons & Dragons, is seeking a Brand Manager to oversee planning and execution of our product launches in Italy.  The candidate must have experience in marketing high-profile, multiplatform games, and product marketing experience in a customer-focus entertainment or games software company.</font></span></span></p> <p style="margin: 0cm 0cm 0pt;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;"><font color="#000000"> </font></span></span></p> <p style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;"><span style="vertical-align: middle;"><font color="#000000">Reporting to the EU Marketing Manager, the Brand Manager’s responsibilities are split into 3 key areas (Brand Marketing, PR and Community Management) focusing solely on the <b><i>Magic:</i> The Gathering</b> brand in Italy, which are detailed below. <strong>Please submit your CV/Resume in English.  </strong></font></span></span></span></p> <p style="margin: 0cm 0cm 0pt;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;"><b><font color="#000000"> </font></b></span></span></p> <p style="margin: 0cm 0cm 0pt;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;"><b><span><font color="#000000">Day to Day Responsibilities For This Wizard:</font></span></b></span></span></p> <ul> <li style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;"><span style="font-weight: normal;"><span style="vertical-align: middle;">Work with the EU Marketing Manager by being the local market expert to successfully aid in business planning to develop an EU marketing strategy which deliver improved brand awareness, increased player acquisition, increased game downloads and positive product sales trends</span></span></span></span></li> <li style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;"><span style="font-weight: normal;"><span style="vertical-align: middle;"><span>Develop and manage best in class social marketing campaigns for assigned market to meet short and long-term business objectives </span></span></span></span></span></li> <li style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;"><span style="font-weight: normal;"><span style="vertical-align: middle;"><span>Work with EU Marketing Manager and EU Digital Media Manager to help adapt local marketing plans to meet changing market and competitive conditions</span></span></span></span></span></li> <li style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;"><span style="font-weight: normal;"><span style="vertical-align: middle;"><span>Proactively investigate and advise on offline marketing opportunities to drive business growth within local market and thought starters on how it could work as a regional execution </span></span></span></span></span></li> <li style="margin: 0cm 0cm 0pt;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;"><span style="font-weight: normal;"><span>Proactively source and find local influencers, negotiate budgets within approved thresholds, and create a content plan related to each key product release for user-generated content.</span></span></span></span></li> <li style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;"><span style="font-weight: normal;"><span style="vertical-align: middle;"><span>Proactively work in collaboration with Influencer Marketing agency to select appropriate influencers across EU and locally amplify content to complement the overall marketing plans </span></span></span></span></span></li> <li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;"><span style="font-weight: normal;"><span>Manage day-to-day local media relations, along with the development and execution of tactical PR plans in collaboration with the EU PR agency</span></span></span></span></li> <li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;"><span style="font-weight: normal;"><span>Solicit, track, and report regularly on community sentiment and discussion, and coordinate with management and internal teams to implement action plans</span></span></span></span></li> <li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;"><span style="font-weight: normal;"><span>Monitor all local marketing campaigns, analyze performance and advise on optimization </span></span></span></span></li> <li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;"><span style="font-weight: normal;"><span>Act as the brand guardian for Magic: The Gathering in the local market </span></span></span></span></li> <li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;"><span style="font-weight: normal;"><span>Deliver presentations and updates to internal stakeholders and the EU senior leadership team.</span></span></span></span></li> </ul> <p> </p> <p style="margin: 0cm 0cm 0pt;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;"><b>AM I QUALIFIED? </b></span></span></p> <p style="margin: 0cm 0cm 0pt;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;"><b>Experience Creating and Casting these Spells:</b></span></span></p> <ul> <li style="margin: 0cm 0cm 0pt;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;"><span style="font-weight: bold;">Educated to degree level in Marketing disciplines</span></span></span></li> </ul> <ul> <li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;"><span style="font-weight: normal;"><span>3+ years of direct experience in digital and/or online product/brand marketing required</span></span></span></span></li> <li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;"><span style="font-weight: normal;"><span>Previous experience with a leading video game/entertainment-oriented company essential - previous knowledge of <b><i>Magic: The Gathering</i></b> products is a plus</span></span></span></span></li> <li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;"><span style="font-weight: normal;"><span>Prior brand/product spokesperson experience required</span></span></span></span></li> <li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;"><span style="font-weight: normal;"><span>Strong understanding of, and appreciation for geek and gaming culture</span></span></span></span></li> </ul> <p style="margin: 0cm 0cm 0pt 36pt;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;"><b> </b></span></span></p> <p style="margin: 0cm 0cm 0pt;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;"><b>Knowledge, Abilities and Characteristics of the Ideal Wizard:</b></span></span></p> <ul> <li style="margin: 0cm 0cm 0pt;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;"><span style="font-weight: normal;">Excellent verbal & written communication skills</span></span></span></li> <li style="margin: 0cm 0cm 0pt;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;"><span style="font-weight: normal;">Evidence of ability to persuade, influence and negotiate </span></span></span></li> <li style="margin: 0cm 0cm 0pt;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;"><span style="font-weight: normal;">Ability to write effective briefs including ability to probe and challenge</span></span></span></li> <li style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;"><span style="font-weight: normal;">Experience of writing and delivering effective presentations</span></span></span></li> <li style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;"><span style="font-weight: normal;">Ms Office</span></span></span></li> </ul> <p style="margin: 0cm 0cm 0pt;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;"><b> </b></span></span></p> <p style="margin: 0cm 0cm 0pt;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;"><b>Travel Requirements </b>(% of time per year)<b>            </b></span></span></p> <ul> <li style="margin: 0cm 0cm 0pt;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;"><span style="font-weight: normal;">Up to 10%</span></span></span></li> </ul>

Brand Manager - Wizards of The Coast (Italy)

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Date: May 16, 2019