Brand Manager - Wizards of The Coast (France) Thu Mar 26 02:00:00 CDT 2020 0, 0 625588900 24161 E Permanent <p><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><strong><span style="font-size:10.5pt"><span style="background:white"><span style="font-family:&quot;72&quot;,sans-serif"><span style="color:#333333">Wizards of the Coast, (&lsquo;WotC&rsquo;) is one of the world&#39;s largest publisher of adventure games, including Magic: The Gathering&reg; Trading Card Game and Dungeons &amp; Dragons&reg; Roleplaying Games. Hasbro SA, which is based in Delemont Switzerland, sells WotC products in Europe through its distributor Hasbro European Trading BV, (&lsquo;HET&rsquo;). WOTC Europe is part of this local Hasbro entity and provides services to HET.</span></span></span></span></strong></span></span></p> <p>For decades, Wizards of the Coast has connected people around the world through play and imagination, with core games that have defined their genres - Magic: The Gathering&reg; and Dungeons &amp; Dragons&reg;. We want to offer more ways to connect and play as the company grows. And that&rsquo;s where you come in.</p> <p><strong>What is this role all about? </strong></p> <p>Greetings, brave Brand adventurer! We&rsquo;re looking for a Brand Manager mage in France to join the ranks of our Marketing Guild and help build the future of the realm. Ready to slay dragons? Venture forth. We are seeking a Brand Manager to oversee planning and execution of our product launches in France. The candidate will have experience in marketing high-profile, multiplatform games, and product marketing experience in a customer-focus entertainment or games software company.</p> <p>The top responsibilities are split into 3 key areas (Brand Marketing, PR and eSports) focusing solely on the <strong>Magic: The Gathering</strong> brand in France, which are detailed below:</p> <h2><strong>A day in the life of a Brand Manager:</strong></h2> <ul> <li>Work with the your manager by being the expert to successfully aid in business planning to develop an EU marketing strategy which deliver improved brand awareness, increased player acquisition, increased game downloads and positive product sales trends</li> <li>Develop and lead best in class social marketing campaigns for assigned market to meet short and long-term business objectives</li> <li>Help adapt local marketing plans to meet changing market conditions</li> <li>Proactively investigate and advise on offline marketing opportunities to drive business growth within local market and thought starters on how it could work as a regional execution</li> <li>Proactively source and find local influencers, negotiate budgets within approved thresholds, and create a content plan related to each key product release for user-generated content.</li> <li>Proactively work in collaboration with Influencer Marketing agency to select appropriate influencers across EU and locally amplify content to complement the overall marketing plans</li> <li>Lead day-to-day local media relations, along with the development and execution of tactical PR plans in collaboration with the EU PR agency</li> <li>Solicit, track, and report regularly on community sentiment and discussion, and coordinate with management and internal teams to implement action plans</li> <li>Monitor all local marketing campaigns, analyze performance and advise on optimization</li> <li>Act as the brand guardian for Magic: The Gathering in the local market</li> <li>Deliver presentations and updates to internal partners and the EU senior leadership team.</li> </ul> <p>&nbsp;</p> <p><span style="font-size:18px"><strong>What you&#39;ll bring:</strong></span></p> <ul> <li>Educated to degree level in Business or Marketing disciplines</li> <li>3+ years of direct experience in digital and/or online product/brand marketing required</li> <li>Previous experience with a leading video game or entertainment company is required</li> <li>Prior brand/product spokesperson experience required</li> <li>Strong understanding of, and appreciation for geek and gaming culture</li> <li>Excellent verbal &amp; written communication skills &ndash; need to be able to communicate in English</li> <li>Evidence of ability to persuade, influence and negotiate</li> <li>Ability to write effective briefs including ability to probe and challenge</li> <li>Experience of writing and delivering effective presentations</li> </ul> <h2><strong>We are an Equal Opportunity / Affirmative Action Employer</strong></h2> <p>The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.</p>

Brand Manager - Wizards of The Coast (France)

Wizards of the Coast, (‘WotC’) is one of the world's largest publisher of adventure games, including Magic: The Gathering® Trading Card Game and Dungeons & Dragons® Roleplaying Games. Hasbro SA, which is based in Delemont Switzerland, sells WotC products in Europe through its distributor Hasbro European Trading BV, (‘HET’). WOTC Europe is part of this local Hasbro entity and provides services to HET.

For decades, Wizards of the Coast has connected people around the world through play and imagination, with core games that have defined their genres - Magic: The Gathering® and Dungeons & Dragons®. We want to offer more ways to connect and play as the company grows. And that’s where you come in.

What is this role all about?

Greetings, brave Brand adventurer! We’re looking for a Brand Manager mage in France to join the ranks of our Marketing Guild and help build the future of the realm. Ready to slay dragons? Venture forth. We are seeking a Brand Manager to oversee planning and execution of our product launches in France. The candidate will have experience in marketing high-profile, multiplatform games, and product marketing experience in a customer-focus entertainment or games software company.

The top responsibilities are split into 3 key areas (Brand Marketing, PR and eSports) focusing solely on the Magic: The Gathering brand in France, which are detailed below:

A day in the life of a Brand Manager:

  • Work with the your manager by being the expert to successfully aid in business planning to develop an EU marketing strategy which deliver improved brand awareness, increased player acquisition, increased game downloads and positive product sales trends
  • Develop and lead best in class social marketing campaigns for assigned market to meet short and long-term business objectives
  • Help adapt local marketing plans to meet changing market conditions
  • Proactively investigate and advise on offline marketing opportunities to drive business growth within local market and thought starters on how it could work as a regional execution
  • Proactively source and find local influencers, negotiate budgets within approved thresholds, and create a content plan related to each key product release for user-generated content.
  • Proactively work in collaboration with Influencer Marketing agency to select appropriate influencers across EU and locally amplify content to complement the overall marketing plans
  • Lead day-to-day local media relations, along with the development and execution of tactical PR plans in collaboration with the EU PR agency
  • Solicit, track, and report regularly on community sentiment and discussion, and coordinate with management and internal teams to implement action plans
  • Monitor all local marketing campaigns, analyze performance and advise on optimization
  • Act as the brand guardian for Magic: The Gathering in the local market
  • Deliver presentations and updates to internal partners and the EU senior leadership team.

 

What you'll bring:

  • Educated to degree level in Business or Marketing disciplines
  • 3+ years of direct experience in digital and/or online product/brand marketing required
  • Previous experience with a leading video game or entertainment company is required
  • Prior brand/product spokesperson experience required
  • Strong understanding of, and appreciation for geek and gaming culture
  • Excellent verbal & written communication skills – need to be able to communicate in English
  • Evidence of ability to persuade, influence and negotiate
  • Ability to write effective briefs including ability to probe and challenge
  • Experience of writing and delivering effective presentations

We are an Equal Opportunity / Affirmative Action Employer

The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.


Job Segment: Branding, Brand Manager, Manager, Marketing Manager, Product Marketing, Marketing, Management

Date: Mar 26, 2020