Manager, Digital Marketing- Wizards of the Coast (Europe) Sat Jan 12 02:00:00 CST 2019 Uxbridge, Grea 502270400 5540 Wizards of the Coast 1 Employee <p><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Wizards of the Coast, (‘WotC’) is one of the world's largest publisher of adventure games, including Magic: The Gathering® Trading Card Game and Dungeons & Dragons® Roleplaying Games. Hasbro SA, which is based in Delemont Switzerland, sells WotC products in Europe through its distributor Hasbro European Trading BV, (‘HET’). WOTC Europe is part of this local Hasbro entity and provides services to HET.</span></span></p> <p><span style="color: rgb(0, 0, 205);"><span style="font-size: 18px;"><strong>Be at the forefront of developing the&nbsp;digital marekting strategies for one of the top gaming publishers in adventure and strategy gaming.</strong></span></span></p> <p>&nbsp;</p> <p><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>Bring Your Brain&hellip;.. We&rsquo;ll Supply the Dragons! </strong></span></span></span></span></p> <p>&nbsp;</p> <p><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;">We have an exciting opportunity for a <strong>Manager of Digital Marketing </strong>to join&nbsp;the team, supporting Europe.</span></span></p> <p>&nbsp;</p> <p><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;">Based in: UK, Stockley Park - West London</span></span></p> <p>&nbsp;</p> <p><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>WHAT IS THIS ROLE ABOUT?</strong></span></span></p> <p><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;">Creating and executing digital marketing campaigns in-line with approved budgets that drive sales and game awareness, user acquisition, and ongoing consumer engagement across multiple marketing touch points across Europe.</span></span></p> <p>&nbsp;</p> <p><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>DAY TO DAY DELIVERABLES: </strong></span></span></p> <ul> <li><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;">Manage the day-to-day co-ordination of the digital team at the media agency, including overseeing campaign execution and conducting regular check-in calls.</span></span></li> <li><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;">Contribute to the overall digital marketing strategy on a campaign-by-campaign basis, including selecting platforms, budget amounts, audience targeting and KPIs.</span></span></li> <li><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;">Write effective advertising texts for key digital marketing campaigns and selecting appropriate, brand-approved video and image assets to accompany them.</span></span></li> <li><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;">Deploy digital marketing campaigns in line with approved budgets, managing budgets, targeting, creative and copy.</span></span></li> <li><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;">Monitor all digital marketing campaigns.</span></span></li> <li><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;">Perform all reporting related to the digital marketing campaigns for Europe.</span></span></li> <li><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;">Source and find influencers, negotiate budgets within approved thresholds, and create a content plan related to each key product release for user-generated content.</span></span></li> </ul> <p>&nbsp;</p> <p>&nbsp;</p> <p><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>KNOWLEDGE, SKILLS &amp; EXPERIENCE REQUIRED:</strong></span></span></p> <ul> <li><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;">Be an avid player or from the Video Gaming industry!</span></span></li> <li><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;">Fluent in written &amp; spoken English.</span></span></li> <li><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;">Demonstrable knowledge of multiple digital marketing channels, how and when to use them, and the general range of performance results that each could reasonably yield.</span></span></li> <li><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;">Knowledge of how to build effective marketing campaigns on Facebook, Twitter and YouTube.</span></span></li> <li><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;">Understanding of targeting and optimization.</span></span></li> <li><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;">Ability to manage internal and external partners; able to establish objectives, articulate strategies, provide direction, and manages for results.</span></span></li> <li><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;">Specific knowledge of Google Analytics and other data measurement platforms.</span></span></li> <li><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;">Talent for writing advertising copy which speaks to specific audiences.</span></span></li> <li><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;">Fluent with MS Office.</span></span></li> <li><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;">Strong attention to detail.</span></span></li> <li><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;">Problem solving skills &amp; creativity.</span></span></li> <li><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;">Strong organisational skills.</span></span></li> <li><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;">Know, play and love Magic: The Gathering.</span></span></li> <li><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;">Experience with influencers (YouTube Content Creators, Twitch Livestreamers).</span></span></li> <li><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;">Additional European language skills an asset</span></span></li> </ul> <p>&nbsp;</p> <p><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>KEY RELATIONSHIPS:</strong></span></span></p> <ul> <li><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;">EU Marketing Manager and Marketing Director</span></span></li> <li><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;">EU Community Team</span></span></li> <li><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;">Other WotC Europe Marketing</span></span></li> <li><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;">WPN Retailer support team</span></span></li> <li><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;">Shared service departments (finance, logistics etc)</span></span></li> <li><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;">Digital Marketing Agency</span></span></li> <li><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;">PR agency</span></span></li> <li><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;">Press / YouTubers / other key influencers</span></span></li> </ul> <p>&nbsp;</p> <p><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>EDUCATION AND EXPERIENCE:</strong></span></span></p> <ul> <li><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;">Degree level or equivalent</span></span></li> <li><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;">Digital marketing experience</span></span></li> <li><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;">Experience in a marketing or community role</span></span></li> <li><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;">Experience in briefing and managing agencies</span></span></li> </ul> <p>&nbsp;</p> <p><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>TRAVEL REQUIREMENTS:</strong></span></span></p> <ul> <li><span style="font-size: 16px;"><span style="font-family: Arial, Helvetica, sans-serif;">5%-10% travel per year</span></span></li> </ul> <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 5 on the 2018 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).</span></span></p>

Manager, Digital Marketing- Wizards of the Coast (Europe)

Wizards of the Coast, (‘WotC’) is one of the world's largest publisher of adventure games, including Magic: The Gathering® Trading Card Game and Dungeons & Dragons® Roleplaying Games. Hasbro SA, which is based in Delemont Switzerland, sells WotC products in Europe through its distributor Hasbro European Trading BV, (‘HET’). WOTC Europe is part of this local Hasbro entity and provides services to HET.

Be at the forefront of developing the digital marekting strategies for one of the top gaming publishers in adventure and strategy gaming.

 

Bring Your Brain….. We’ll Supply the Dragons!

 

We have an exciting opportunity for a Manager of Digital Marketing to join the team, supporting Europe.

 

Based in: UK, Stockley Park - West London

 

WHAT IS THIS ROLE ABOUT?

Creating and executing digital marketing campaigns in-line with approved budgets that drive sales and game awareness, user acquisition, and ongoing consumer engagement across multiple marketing touch points across Europe.

 

DAY TO DAY DELIVERABLES:

  • Manage the day-to-day co-ordination of the digital team at the media agency, including overseeing campaign execution and conducting regular check-in calls.
  • Contribute to the overall digital marketing strategy on a campaign-by-campaign basis, including selecting platforms, budget amounts, audience targeting and KPIs.
  • Write effective advertising texts for key digital marketing campaigns and selecting appropriate, brand-approved video and image assets to accompany them.
  • Deploy digital marketing campaigns in line with approved budgets, managing budgets, targeting, creative and copy.
  • Monitor all digital marketing campaigns.
  • Perform all reporting related to the digital marketing campaigns for Europe.
  • Source and find influencers, negotiate budgets within approved thresholds, and create a content plan related to each key product release for user-generated content.

 

 

KNOWLEDGE, SKILLS & EXPERIENCE REQUIRED:

  • Be an avid player or from the Video Gaming industry!
  • Fluent in written & spoken English.
  • Demonstrable knowledge of multiple digital marketing channels, how and when to use them, and the general range of performance results that each could reasonably yield.
  • Knowledge of how to build effective marketing campaigns on Facebook, Twitter and YouTube.
  • Understanding of targeting and optimization.
  • Ability to manage internal and external partners; able to establish objectives, articulate strategies, provide direction, and manages for results.
  • Specific knowledge of Google Analytics and other data measurement platforms.
  • Talent for writing advertising copy which speaks to specific audiences.
  • Fluent with MS Office.
  • Strong attention to detail.
  • Problem solving skills & creativity.
  • Strong organisational skills.
  • Know, play and love Magic: The Gathering.
  • Experience with influencers (YouTube Content Creators, Twitch Livestreamers).
  • Additional European language skills an asset

 

KEY RELATIONSHIPS:

  • EU Marketing Manager and Marketing Director
  • EU Community Team
  • Other WotC Europe Marketing
  • WPN Retailer support team
  • Shared service departments (finance, logistics etc)
  • Digital Marketing Agency
  • PR agency
  • Press / YouTubers / other key influencers

 

EDUCATION AND EXPERIENCE:

  • Degree level or equivalent
  • Digital marketing experience
  • Experience in a marketing or community role
  • Experience in briefing and managing agencies

 

TRAVEL REQUIREMENTS:

  • 5%-10% travel per year

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 5 on the 2018 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).


Job Segment: Social Media, Marketing Manager, Supply, Advertising, Marketing, Operations

Date: Jan 12, 2019

Requisition ID: 5540

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