Digital Media Analyst Tue Nov 20 00:00:00 CST 2018 0, RI 520405800 8785 Global & Regional Marketing 1 Employee <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and home, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.</span></span></p> <p>&nbsp;</p> <p><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">As a Global Media Analyst, you will be responsible for analyzing and reporting on the effectiveness of paid media spend for Hasbro markets across the globe.&nbsp; Working with media agencies and internal partners, this role will help drive a quantitative approach to media performance and investment strategies.</span></span></p> <p>&nbsp;</p> <p><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">The ideal candidate is passionate about media analytics with prior experience working with large media datasets across multiple types of digital channels including video, search, social, programmatic, etc.&nbsp; He/she is able to effectively extract and communicate insights from large data sets to identify trends, correlations and drive future media strategies.&nbsp;&nbsp;</span></span></p> <p><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">This position reports to VP of Global Media, based in our Pawtucket, RI office.</span></span></p> <p>&nbsp;</p> <p><u><strong><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">A Day in the Life of a Media Analyst:</span></span></strong></u></p> <ul> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Develop analysis that are rich with sound insights and recommendations, while maintaining and assuring the accuracy and consistency of data.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Create strategic campaign learning agendas and associated KPI measurement frameworks that align with consumer marketing and business objectives.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Recommend testing and analytics setup protocols for new campaigns.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Regular campaign analysis to spot trends and optimization opportunities.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Extract insights from digital media measurement systems (e.g., DFA, Demand side platforms, Google Analytics)</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Produce automated dashboards with 3rd party data visualization tools based on business context and global footprint.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Compile multiple data sources into cohesive and understandable reports for internal and external use and crafts &ldquo;stories&rdquo; in a way that non-technical clients can quickly grasp the key information.</span></span></li> </ul> <p>&nbsp;</p> <p><u><strong>What You&#39;ll Bring:</strong></u></p> <ul> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">3+ years of digital media, analytics and data science expertise</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Experience in digital advertising, preferably ad technology including hands-on experience ad trafficking and ad targeting in multiple servers across exchanges</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Familiarity with the digital metrics and tools used to measure digital advertising including Doubleclick for Advertisers, Omniture, Adobe Site Analytics, Doubleclick Search, and Facebook Ads Reporting</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Working familiarity with analytics platforms (Google Analytics, Tableau)</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Advanced Excel: PivotTables, Macros, Charts</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Ability to effectively manage multiple high-priority projects in a fast pace environment</span></span></li> </ul> <p>&nbsp;</p> <p><u><strong>Key Relationships:</strong></u></p> <ul> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Hasbro Integrated Media team</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Agency partners both in global strategy and marketing science teams</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">External media partners including Google, Facebook, etc.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Hasbro Consumer Insights team</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Hasbro Data Scientists</span></span></li> </ul>

Digital Media Analyst

At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and home, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.

 

As a Global Media Analyst, you will be responsible for analyzing and reporting on the effectiveness of paid media spend for Hasbro markets across the globe.  Working with media agencies and internal partners, this role will help drive a quantitative approach to media performance and investment strategies.

 

The ideal candidate is passionate about media analytics with prior experience working with large media datasets across multiple types of digital channels including video, search, social, programmatic, etc.  He/she is able to effectively extract and communicate insights from large data sets to identify trends, correlations and drive future media strategies.  

This position reports to VP of Global Media, based in our Pawtucket, RI office.

 

A Day in the Life of a Media Analyst:

  • Develop analysis that are rich with sound insights and recommendations, while maintaining and assuring the accuracy and consistency of data.
  • Create strategic campaign learning agendas and associated KPI measurement frameworks that align with consumer marketing and business objectives.
  • Recommend testing and analytics setup protocols for new campaigns.
  • Regular campaign analysis to spot trends and optimization opportunities.
  • Extract insights from digital media measurement systems (e.g., DFA, Demand side platforms, Google Analytics)
  • Produce automated dashboards with 3rd party data visualization tools based on business context and global footprint.
  • Compile multiple data sources into cohesive and understandable reports for internal and external use and crafts “stories” in a way that non-technical clients can quickly grasp the key information.

 

What You'll Bring:

  • 3+ years of digital media, analytics and data science expertise
  • Experience in digital advertising, preferably ad technology including hands-on experience ad trafficking and ad targeting in multiple servers across exchanges
  • Familiarity with the digital metrics and tools used to measure digital advertising including Doubleclick for Advertisers, Omniture, Adobe Site Analytics, Doubleclick Search, and Facebook Ads Reporting
  • Working familiarity with analytics platforms (Google Analytics, Tableau)
  • Advanced Excel: PivotTables, Macros, Charts
  • Ability to effectively manage multiple high-priority projects in a fast pace environment

 

Key Relationships:

  • Hasbro Integrated Media team
  • Agency partners both in global strategy and marketing science teams
  • External media partners including Google, Facebook, etc.
  • Hasbro Consumer Insights team
  • Hasbro Data Scientists


Job Segment: Media, Digital Media, Social Media, Advertising, Work from Home, Marketing, Publishing, Contract

Date: Nov 20, 2018

Requisition ID: 8785