Brand Manager Wed Apr 17 00:00:00 CDT 2019 Amsterdam, Amst 552234500 11103 Global & Regional Marketing A Fixed Term Contract <p style="margin: 0in 0in 9.6pt;"><span style="font-size: 12px;"><span style="font-family: Arial,Helvetica,sans-serif;">Hasbro SA, based in Delemont Switzerland, manufactures and sells Hasbro toy and games products around the world. Hasbro European Trading BV ('HET') is Hasbro SA’s distributor in Europe, which sells to Hasbro SA’s customers in all major European countries.  Hasbro International Trading BV ('HIT') is Hasbro SA's distributor for Direct/FOB sales in Europe. Hasbro BV ('the Company') provides sales/marketing and other services to HET and HIT in the Netherlands, Belgium & Luxemburg.</span></span></p> <p style="margin: 0cm 0cm 8pt;"> </p> <p style="margin: 0cm 0cm 8pt;"><span style="font-size: 12px;"><span style="font-family: Arial,Helvetica,sans-serif;"><font color="#000000">The main purpose of this role is to carry out the following services:</font></span></span></p> <p style="margin: 0cm 0cm 8pt;"><span style="font-size: 12px;"><span style="font-family: Arial,Helvetica,sans-serif;"><font color="#000000">Carry out all key marketing tasks and oversee a designated portfolio of brands to support meet or exceed HET/HIT sales and Hasbro SA profits targets.</font></span></span></p> <p style="margin: 0cm 0cm 8pt;"> </p> <p style="margin: 0cm 0cm 8pt;"><span style="font-size: 12px;"><span style="font-family: Arial,Helvetica,sans-serif;"><b><font color="#000000">Brand Management</font></b></span></span></p> <ul> <li><span style="font-size: 12px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;">Be the brand and consumer expert, inspiring confidence (with support from Senior Brand Manager and Marketing Manager) and developing excellent knowledge on the areas of relevance for a portfolio of designated brands.</span></span></span></li> <li><span style="font-size: 12px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;">Demonstrate effective knowledge of: </span></span></span> <ul style="list-style-type: circle;"> <li><span style="font-size: 12px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;">Brand performance: listings, Available market data, Rate of Sale, media delivery</span></span></span></li> <li><span style="font-size: 12px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;">Global brand and product plans and any global research</span></span></span></li> <li><span style="font-size: 12px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;">Licensor product plans and performance: to report on as required under licensor agreements</span></span></span></li> </ul> </li> <li><span style="font-size: 12px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;">Recommend and develop strong relationships/partnerships and work collaboratively with:</span></span></span> <ul style="list-style-type: circle;"> <li><span style="font-size: 12px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;">Key licensees - to maximize licensee sales through marketing and retail activation</span></span></span></li> <li><span style="font-size: 12px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;">Sales team - to ensure that brand objectives are achieved and influencing what happens in each retailer on brands in line with HET/HIT strategy</span></span></span></li> <li><span style="font-size: 12px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;">Key Customers </span></span></span></li> </ul> </li> <li><span style="font-size: 12px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;">Keep the wider business informed of brand activities and how they would be expected to affect HET/HIT| forecasts</span></span></span></li> <li><span style="font-size: 12px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;">Recommend and develop local marketing plan for brands for HET/HIT approval: media, consumer and retail promotions, events, in-store, PR</span></span></span></li> <li><span style="font-size: 12px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;">Support the Hasbro SA approved branded play strategy for relevant brands, working closely with Consumer Products to maximize the opportunity</span></span></span></li> <li><span style="font-size: 12px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;">Presentation of brand strategies and products at previews, PR and retailer events</span></span></span></li> <li><span style="font-size: 12px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;">Create competitive operational marketing plans for recommendation to Het/HIT - by brand to include: range plans (domestic and FOB); distribution strategy; advertising and promotional strategy; brand commercials encapsulated in the TLP (profit and loss) to meet HET/HITs budget target</span></span></span></li> <li><span style="font-size: 12px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;">Support the development and implementation of communication plans, including ensuring approved global adverts are ready to air in local market and manage play out and transmission, approved media plans, leveraging 3rd parties including licensors, HPG, promotional and PR activity in line with HET/HIT strategy</span></span></span></li> <li><span style="font-size: 12px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;">Localise approved global web sites and develop approved additional local web requirements in line with Corporate polices</span></span></span></li> </ul> <p style="margin: 0cm 0cm 8pt;"> </p> <p style="margin: 0cm 0cm 8pt;"><span style="font-size: 12px;"><span style="font-family: Arial,Helvetica,sans-serif;"><b><font color="#000000">Budget and Inventory Management</font></b></span></span></p> <ul> <li><span style="font-size: 12px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;">Manage approved brand budgets and approved marketing A&P spend with strong commercial acumen.</span></span></span></li> <li><span style="font-size: 12px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;">Work closely with Retail & Inventory Planning dept. to manage forecasting / inventory and SAR meetings for category in line with HET/HIT strategy</span></span></span></li> <li><span style="font-size: 12px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;">Monitor ongoing media plan vs stock availability and performance</span></span></span></li> </ul> <p> </p> <p style="margin: 0cm 0cm 8pt;"><span style="font-size: 12px;"><span style="font-family: Arial,Helvetica,sans-serif;"><b><font color="#000000">Candidate criteria:</font></b></span></span></p> <ul> <li><span style="font-size: 12px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;">Educated to degree level, ideally in Business or Marketing disciplines</span></span></span></li> <li><span style="font-size: 12px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 12px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;">Experience in a sales & marketing commercial environment</span></span></span></span></span></li> <li><span style="font-size: 12px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;">Experience of managing a profit and loss account (TLP)</span></span></span></li> <li><span style="font-size: 12px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: bold;">Experienced in delivering and evaluating effective plans, products and marketing communications programmes as part of a team</span><br /> <span style="font-size: 12px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;">Excellent verbal & written communication skills</span></span></span></span></span></span></li> <li><span style="font-size: 12px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;">Evidence of ability to persuade and influence</span></span></span></li> <li><span style="font-size: 12px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;">Ability to write effective briefs including ability to probe and challenge</span></span></span></li> <li><span style="font-size: 12px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;">Ability to interpret and utilize a media plan effectively</span></span></span></li> <li><span style="font-size: 12px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;">Ability to develop and demonstrate people management skills</span></span></span></li> <li><span style="font-size: 12px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-weight: normal;">Experience of writing and delivering effective presentations</span></span></span></li> <li><span style="font-size: 12px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;">Project management</span></span></span></span> skills</li> </ul> <p style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="font-size: 12px;"><span style="font-family: Arial,Helvetica,sans-serif;"><font color="#000000"> </font></span></span></p> <p style="margin: 0cm 0cm 0pt; text-align: justify;"> </p>

Brand Manager

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Date: Apr 17, 2019

Requisition ID: 11103