Marketing Transcreation Specialist

Are you an established Marketing Professional looking for a new challenge? Do you get excited by the thought of working for the world’s leading toys and entertainment company in a continuously evolving, truly omnichannel environment? Then you have come to the right place! We at Hasbro offer the opportunity to work with iconic brands like NERF, PLAY-DOH, MONOPOLY, TRANSFORMERS, MY LITTLE PONY, and PEPPA PIG, and huge global licensed properties like MARVEL, and STAR WARS.

We are looking for a culturally attuned Marketing Transcreation Specialist to lead the adaptation and localization of creative assets across the EMEA region. This is a pivotal role in delivering campaigns that are not only engaging and impactful but also locally resonant and aligned with Hasbro's global brand standards.

You will act as the critical link between global strategy and local execution, leading the transcreation of packaging, digital content, in-store materials, and consumer/shopper marketing assets. You will drive process excellence, maintain high-quality creative integrity, and ensure timely and budget-conscious delivery of multi-market campaigns.

Key Responsibilities:

Transcreation Management

• Own and lead end-to-end transcreation processes across EMEA for both product and marketing assets, including packaging, toolkits, and campaign adaptations.
• Lead localization briefs for external agencies, ensuring culturally relevant, emotionally resonant, and brand-consistent executions.
• Supervise adaptation schedules, agency workloads, and asset readiness to support timely Go-To-Market and media plans.
• Ensure creative integrity is maintained across all markets while tailoring the messaging for local impact.

Operational Excellence & Process Development

• Recommend suggestions for asset creation and adaptation based on performance audits and regional takeaways.
• Manage allocated budgets, vendor costs, and highlight risks or overspend.

Cross-functional & Stakeholder Collaboration

• Work closely with global and regional marketing, brand, and customer marketing teams to ensure alignment across campaigns.
• Act as the liaison between agencies and internal collaborators, ensuring mutual understanding of briefs, feedback, etc.

Key Qualifications & Experience

• Proven experience (ideally 3 - 5+ years) in transcreation, localization, creative adaptation, or marketing operations, preferably in the consumer goods, entertainment industry, and creative agencies.
• Experience in working with external vendors, agencies, and cross-functional teams across multiple countries.
• Familiarity with creative production workflows and digital/traditional media formats (banners, video, in-store).
• Outstanding written and verbal communication capabilities; skilled at influencing partners at all levels; Proficient in English (required).
• Strategic problem solver with a proactive and creative mentality, capable of anticipating challenges and proposing solutions.
• Advanced knowledge of Adobe Creative Suite (specifically Photoshop and Illustrator) and an understanding of video production layers and formats are a plus.
• Experience with budget oversight, agency performance tracking, and sophisticated project coordination.

What We Have To Offer

We offer you a competitive salary with attractive secondary benefits such as;

• 13th month
• 8% Holiday Allowance
• Discretionary bonus plan with a midpoint of 10%
• 32 holidays per year based on full-time employment
• A day off on your birthday
• Premium free pension plan
• Public Transport Card or Mileage allowance
• A diverse, fun, and International Team
• Hybrid working, 3 days a week (Tuesday/Wednesday/Thursday) dedicated in our office in Amsterdam
• Access to LinkedIn Learning to support your individual development, which will enable you to grow your skills and talents.

Interested? We look forward to meeting you!

We are an Equal Opportunity / Affirmative Action Employer

The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or coordinator know.

Company Information

Hasbro SA, based in Delemont Switzerland, manufactures and sells Hasbro toy and games products around the world. Hasbro European Trading BV ('HET') is Hasbro SA’s distributor in Europe, which sells to Hasbro SA’s customers in all major European countries. Hasbro International Trading BV ('HIT') is Hasbro SA's distributor for Direct/FOB sales in Europe Hasbro BV ('the Company') provides sales/marketing and other services to HET and HIT in the Netherlands. Hasbro Emerging Markets BV ('the Company') provides services to Hasbro SA in supporting its third-party distributor markets.