Brand Manager (temporary maternity leave position)

Date: 16-Jun-2022

Location: Assago, Milan, IT

Company: Hasbro

Hasbro European Trading BV ('HET') is Hasbro SA’s distributor in Europe, which sells to Hasbro SA’s customers in all major European countries. [Hasbro International Trading BV ('HIT') is Hasbro SA's distributor for Direct/FOB sales in Europe Hasbro Italy SRL ('the Company') provides sales, marketing and other services to HET and HIT in Italy.

Brand Manager - Based Milan 

Maternity Leave Employment Contract 

Brand Management

  • Be the brand and consumer expert, inspiring confidence (with support from Senior Brand Manager and Senior Marketing Manager) and developing excellent knowledge on the areas of relevance for a portfolio of designated brands
  • Demonstrate effective knowledge of:
    • brand performance: listings, NPD, Rate of Sale, media delivery
    • Global brand and product plans and any global research
  • Recommend and develop strong relationships/partnerships and work collaboratively with:
    • Sales services teams - to ensure that brand objectives are achieved and influencing what happens in each retailer on brands in line with HET/HIT strategy
    • Marketing Services – to brief on POS, planogramming and catalogue requirements and ensure their implementation
    • Sales services – to work alongside on the delivery of approved key brand events during the year including feature wall and cross category events
    • Key Customers
  • Keep the wider business informed of brand activities and how they would be expected to affect forecasts
  • Recommend and develop local marketing plan for brands: media, consumer and retail promotions, events, in-store, PR
  • Support the Hasbro SA approved branded play strategy for relevant brands, working closely with Consumer Products to maximise the opportunity
  • Presentation of brand strategies and products at previews, PR and retailer events
  • Create competitive operational marketing plans - by brand to include: range plans (domestic and FOB); distribution strategy; advertising and promotional strategy; brand commercials encapsulated in the TLP (profit and loss) to meet HET/HITs budget target
  • Support the development and implementation of communication plans, including ensuring approved global adverts are ready to air in local market and manage play out and transmission, approved media plans, leveraging 3rd parties including licensors, promotional and PR activity in line with HET/HIT strategy
  • Localise approved global web sites and develop approved additional local web requirements in line with Corporate polices

Budget and Inventory Management

  • Manage approved brand budgets and approved marketing A&P spend with strong commercial acumen
  • Work closely with Retail & Inventory Planning dept. to manage forecasting / inventory and SAR meetings for category
  • Monitor ongoing media plan vs stock availability and performance