Assoc Manager Category Licensing

About Hasbro

Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World's Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com. 

Business Development

• Implement the licensing strategies for the responsible categories / brands development (including product, channel / retail and marketing) and deliver the licensing goals.
• Exploit & identify new business opportunities and potential licensees.
• Pitch and recruit new partners for responsible categories.
• Manage and grow existing licensing business.

Licensing Management

• Work with licensees to develop annual business plan (product, distribution and marketing) that is in line with licensing strategies.
• Closely monitor licensees’ performance and provide business direction to licensees to enhance the business result.
• Manage new and renewal business process.
• Negotiate and conclude the business deals with licensees.
• Prepare business proposals for approval and coordinate with Legal on contract approval and preparation.
• Coordinate with finance and ensure the financial issues i.e. payment, invoice, royalty report and projection are handled on timely basis.

Product Development

• Ensure product availability in the market for the responsible categories / brands in the key channels
• Ensure updated design / brand materials (i.e. style guide, packaging, POP) are shared with all licensees 
• Work with licensees to prepare product development plan.
• Catch market trendy & do retail research.
• Inspire licensees to develop more eye-catching products to fresh the retail market.

Retail & Marketing Supports

• Work with Licensees and Retail Team to develop and implement the channel / retail development plan for the responsible categories / brands to improve brand impact and sales opportunities 
• Develop growth strategies for key retailers / channels & establish the goals for both financial and retail points
• Work with Licensee to develop and implement marketing strategies

Integration

• Support and implement LCP team and global/regional & local brand team, retail development teams and peers in LCP team to build One-Voice programs.  

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