Associate Manager, Projects & Approvals - LBE

We’re looking for a proactive, creatively minded operations lead to manage the approval process and asset systems for our licensed promotions and location-based entertainment (LBE) programs. 

This role connects the dots between creative development, brand management, and operational delivery — ensuring that every partner activation, installation, and experience meets our visual standards, storytelling intent, and guest expectations. 

You’ll be the core driver of creative flow — managing submissions, tracking assets, and guiding partners through the approval pipeline from concept to launch. 

This position is a hybrid role and will be onsite Tuesday –Thursday at Hasbro’s office in Burbank, CA

A Day In The Life as an Associate Manager, Projects & Approvals, LBE:

Creative Operations & Approvals 

• Manage the global creative approval workflow for all licensed promotions, partnerships, events, and LBE activations. 

• Serve as the central point of contact for partners and internal teams throughout the creative review process. 

• Coordinate feedback loops with brand, design, and marketing teams to ensure consistent visual identity and tone across assets. 

• Maintain the My Media Box licensing approval system for submission status, feedback, and final approvals. 

• Oversees retail product development for bespoke product from concept to final production including review of gray models, molds, packaging, etc.   

• Drive efficiency in how creative materials move through the pipeline — identifying bottlenecks, improving turnaround times, and enforcing version control. 

• Ensure accurate tagging, cataloging, and accessibility of promotional and LBE assets for internal and external users. 

• Provide training and guidance to partners and teams on how to navigate the approval and asset systems effectively. 

Cross-Functional Collaboration 

• Review licensee product submissions including attraction designs, marketing collateral, press releases, TV commercials, and websites to provide feedback and recommendations 

• Collaborate with creative director and project manager to provide succinct creative direction 

• Partner with project management and production leads to align creative timelines with venue openings or promotional partner launches 

• Act as the creative operations bridge between marketing, design, and external licensees — ensuring clarity, consistency, and speed 

• Support the distribution of toolkits, guidelines, and asset libraries that help partners self-serve and stay on brand 
   

What You'll Bring:

• Bachelor’s Degree 

• 5 years marketing and creative experience  

• Ability to influence peers and manage both up and down to drive goals 

• Ability to speak Spanish fluently, Portuguese is a plus 

• Ability to multi-task and manage 15-20 projects simultaneously 

• Team player able to execute tactically, as well as having strong communication skills to inspire others 

• Strong verbal and written communication skills 

• Knowledge of Office applications and presentation software 

• Knowledge of product development cycle from concept to production a plus  

• Experience executing marketing partnerships is a plus  

• Experience at a studio, IP holder, or similar agency is a plus 

• Experience working with My Media Box or other approval systems is a plus 

• Travel 3– 5% annually