Manager, Customer Strategic Marketing

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.
 

We have an immediate need for a fun, hardworking and creative marketer to join our Hasbro Walmart team! In this highly valued role, you will be tasked with leading the development and execution of Hasbro-branded retail programs. With a solid understanding of shopper behavior, you will facilitate programs that drive visibility and velocity of Hasbro brands. Additionally, you will elevate our e-commerce experience through strategic and compelling media that will engage the Walmart shopper along their journey. This exciting role will be based in Northwest Arkansas.

Hybrid role - 3 days a week onsite based out of the Bentonville, AR office location.

A Day In Life of the Manager, Customer Strategic Marketing:

• Subject matter expert in three critical areas: retail/shopper knowledge, program execution and internal collaboration between sales, category, and brand marketing.
• Serve as the Walmart shopper specialist utilizing data and insights that support the design of exclusive products, innovative programs and exciting promotions.
• Develop, coordinate and lead marketing presentations both internally and externally to the customer, Hasbro Global support teams and Senior Leadership.
• Lead the development of engaging and relevant creative materials, media, and concepts built specifically for the Walmart shopper within the specified brand guidelines.
• Partner with Hasbro licensors, as well as licensees, to drive collaborative promotions against entertainment events, product launches and seasonal activations.
• Drive the exclusive product development process (conceptualizing, coordinating, brief writing, financial analyzing) to bring relevant, innovative toy/game solutions that meet Walmart’s value proposition needs.
• Manage multiple activation budgets and supervise financial measurement and analysis against marketing programming.
• Assist in leading the coordination of various, large audience events i.e. customer previews/line reviews, sales, and marketing meetings.
• Establish yourself as a Retail Marketing specialist by sharing key learnings, competitive findings and industry news with Senior Leadership, US Marketing and Global
• Development teams on an ongoing basis while driving collaboration among such cross-functional partners.
• Serve as an ambassador to the Walmart team by relentlessly encouraging our Hasbro values, being an advocate for change and pioneering break-through strategies that contribute to Hasbro’s long-term growth.

What You’ll Bring:

• Minimum of 5 years of dynamic experience in consumer-packaged goods marketing, sales or retail.
• Bachelor’s degree in Marketing, Advertising or related field; MBA preferred.
• Experience with the development of fully coordinated retail programs and consumer promotions.
• Excellent communication skills: ability to provide clear and concise direction/feedback to internal and external partners.
• Experience in retail supplier environment.
• A strong ability to influence others to adopt your recommendations.
• Outstanding presentation skills.
• Sophisticated proficiency in Microsoft Office applications.
• Understanding of corporate financials.
• Positive relationship building and project management skills.
• A self-starter willing to try new things and think differently.
• Ability to collaborate and influence cross-functionally.
• Ability to make informed decisions quickly and keep performance on track.
• Strategic vision and in-depth understanding of how the shopper reacts to marketing vehicles.
• Analytical skills to identify projected sales, forecasted lifts and ROI measurement.

We are an Equal Opportunity / Affirmative Action Employer

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator.

The base salary range for this position is $109,100.00 to $163,700.00. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Our Comprehensive Benefits Package Includes:

• Health & Wellness: Medical, Dental, and Vision Insurance
• Time Off to Recharge: Paid Vacation & Holidays
• Financial Well-being: Generous 401(k) Match
• Life & Family Support: Paid Parental Leave
• Giving Back: Volunteer & Employee Giving Programs
• Level Up Your Skills: Tuition Reimbursement
• Exclusive Perks: Product Discounts & More!