Key Account Manager (S/E Market)

Purpose of the Role
The purpose of the Key Account Manager (KAM) position is to drive sales growth and strengthen relationships with key retail accounts by developing and executing tailored strategies that align with Hasbro's business objectives. The role ensures profitability, achievement of quarterly sales targets, and effective management of key performance indicators (KPIs) while maintaining high customer satisfaction and optimizing the Cost of Business (COB).

Responsibilities

• Achieve quarterly sales targets for assigned key accounts while effectively managing key performance indicators (KPIs).
• Control the Cost of Business (COB) by applying responsible financial management practices to ensure expenditures align with budget goals and support account profitability.
• Develop and execute account‑specific sales strategies aligned with Hasbro’s global objectives.
• Monitor account performance by analyzing sales, margins, inventory levels, Sell-In, Sell-Out, and COB to identify improvement opportunities.
• Manage and strengthen relationships with key retail accounts to support mutual and profitable growth.
• Negotiate commercial agreements—pricing, promotions, and payment terms—to ensure healthy account profitability.
• Collaborate with internal teams (Marketing, Operations, Logistics, Trade) to coordinate promotional campaigns, product launches, and in‑store visibility initiatives.
• Maintain deep knowledge of Hasbro’s portfolio to develop and execute commercial plans with key customers.
• Promote the Consumer Products portfolio within key accounts using the “One Voice Strategy” across brands and the Andean Region.

Specialized Knowledge & Skills

• Sales & Negotiation: Strong ability to negotiate, influence, and manage key accounts to ensure long‑term, profitable business relationships.
• Intermediate Office Skills: Proficient in Excel (formulas, pivot tables, charts) and skilled in creating impactful PowerPoint presentations.
• Communication & Presentation: Effective communication with internal teams, clients, and stakeholders; able to present strategies and data clearly.
• Financial Management: Knowledge of budgeting, forecasting, financial analysis, and COB management to ensure profitability and growth.
• Market Knowledge: Understanding of the retail landscape, market trends, and consumer behavior to remain competitive.
• Data Analysis: Ability to analyze sales data, forecast performance, and manage KPIs to track results accurately.
• Project Management: Strong organizational and time‑management skills, capable of handling multiple initiatives simultaneously.
• Business KPI Mastery: In‑depth command of key business metrics such as Sell‑In, Sell‑Out, Sell‑Thru, Margin, Turns, Weeks of Supply, COB, Operating Profit, and P&L.
• Team Collaboration: Ability to work effectively with cross‑functional teams, including Marketing, Logistics, and Finance.
• Omnichannel & E-Commerce: Experience managing omnichannel environments and e‑commerce strategies.

Education & Experience

• Bachelor’s degree in Business Administration, Marketing, Finance, Economics, or a related field.
• Minimum of 5 years’ experience in account management/sales within the retail channel.
• Experience in financial management, including forecasting, P&L analysis, and COB management.
• Experience with omnichannel and e‑commerce strategies is highly desirable.

Professional Skills

• Strong negotiation, communication, and presentation skills.
• Proficiency in Microsoft Office, particularly Excel (advanced data analysis) and PowerPoint (high‑impact presentations).
• Bilingual in English and Spanish.