Sr Demand Planner

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

The Senior Demand Planning Business Partner supports revenue and profit delivery by managing demand signals across products and customer channels. This role partners closely with Commercial Leadership and cross-functional teams (Demand & Supply Planning, Marketing, Sales, Finance) to ensure business plans are aligned with brand strategy and demand forecasts are accurate and actionable.

Key Responsibilities:

Demand Forecasting & Planning

• Lead the 24-month demand management process, generating and publishing consensus forecasts.
• Execute monthly demand cycles, co-piloting Demand Review meetings with commercial teams.
• Collaborate on baseline creation and forecast enrichment using historical data and commercial inputs.

Data Analysis & Forecast Accuracy

• Work with statistical modelers to cleanse historical data and ensure forecast reliability.
• Analyze shipment, POS, SIT, market share, and promotional impacts to shape demand.
• Measure forecast enrichment accuracy using Forecast Value Add (FVA) and other KPIs.

Commercial Collaboration

• Partner with Sales & Marketing to evaluate promotional effectiveness and apply future overlays.
• Contribute to product rationalization and portfolio optimization.

Supply Chain Alignment

• Ensure accurate demand signals are passed to Supply Planning.
• Communicate demand changes proactively to manage service and inventory impacts.

Process Leadership

• Own demand management KPIs (FVA, Forecast Accuracy, Bias).
• Lead continuous improvement initiatives across operational routines.
• Ensure compliance with global forecasting calendars and process design.

Success Metrics:

• High forecast accuracy and low bias.
• Effective inventory management with minimal obsolescence.
• Strong cross-functional alignment and responsiveness to market changes.

Hasbro is an Equal Opportunities Employer 

We value diversity at Hasbro, and do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

Interviews at Hasbro take place in person and virtually as part of our recruitment process. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and you have a medical condition or an individual need for adjustment to our process, and you believe it may affect your ability to be at your best, please let your recruitment partner know, so we can consider how best we can support you and make any adjustments that may reasonably be needed.