Associate Brand Manager - Beyblade

At Hasbro we’re changing the face of play and entertainment. We’re looking for people who want to explore, experiment and innovate to come up with the best ideas. Our culture of community, passion, integrity, creativity and inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 100+ years and we believe the best is yet to come. 

Want to help develop the next generation of one of the most competitive action brands in toys? Hasbro is thrilled to hire an ABM in to the fast paced, competitive environment of Beyblade X product development!

We’re looking for an Associate Brand Manager to join the global Beyblade X team. In this role, you will work at the center of product development. You will collaborate with Design, Engineering, Commercial, Finance, and Takara Tomy partners to turn ideas into products that reach shelves worldwide.

This is a high-visibility role with real ownership. We won’t just observe launches, we’ll drive them.

We're seeking someone who is motivated by fast product cycles, consumer trends, and seeing something you worked on hit the market, you’ll thrive here.

Effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday – Thursday at Hasbro’s new HQ location in Boston, MA. In the interim, this position will be onsite Tuesday –Thursday at Hasbro’s HQ in Pawtucket, RI or at Hasbro’s temporary location in Boston, MA.

A Day in the life as an Associate Brand Manager: 

You'll play a key role in bringing new Beyblade X products to life: This includes:

• Driving select launches from concept approval through market release, working across global teams to move projects forward.
• Using consumer and retail insights to influence product features, pricing, and positioning.
• Partnering to author global go-to-market strategy, including messaging direction and creative briefs.
• Working alongside Commercial teams to align launches with retailer needs and in-store execution.
• Supervising product performance and recommending next moves to keep momentum strong.
• Communicating recommendations and updates to brand leadership.

What You’ll Gain:

• Direct experience building a global product line.
• Exposure to international partners and cross-functional leadership.
• Hands-on involvement in innovation and launch strategy.
• The opportunity to grow quickly in a brand-facing role with visible impact.

What You'll Bring:

• A degree in Marketing, Business, or a related field, or equivalent experience.
• 3 years experience through brand work, internships, campus leadership, analytics
• Curiosity about consumer behavior and competitive trends.
• Strong organization and follow-through.
• Confidence working with multiple partners.
• Proficient in analyzing data and translating it into clear recommendations.
• Initiative, you look for ways to move work forward.

Why Beyblade X?

You’ll join a brand built on competition, speed, and innovation — and a team that values ideas, ownership, and accountability. If you’re looking for a role where you can learn fast, give substantially, and build real brand experience early in your career, this is it.

We are an Equal Opportunity / Affirmative Action Employer

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator.

The hourly rate for this position is $76,700.00 to $115,100.00. The hiring range will vary based on factors such as experience, skills, and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Our Comprehensive Benefits Package Includes:

• Health & Wellness: Medical, Dental, and Vision Insurance
• Time Off to Recharge: Paid Vacation & Holidays
• Financial Well-being: Generous 401(k) Match
• Life & Family Support: Paid Parental Leave
• Giving Back: Volunteer & Employee Giving Programs
• Level Up Your Skills: Tuition Reimbursement
• Exclusive Perks: Product Discounts & More!