Sr. Brand Manager - Pipeline

Ready to lead what’s next? We’re looking for a Senior Brand Manager to own global brand and product strategy for major franchises and portfolios, driving growth through insight-led innovation, strong commercial execution, and bold strategic thinking. 

This role is for a seasoned brand and product leader who thrives in complexity, leads through influence, and can translate vision into action at scale. You’ll shape multi-year strategies, guide cross-functional teams, and ensure products and partnerships deliver long-term brand and business impact. 

Effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday – Thursday at Hasbro’s new HQ location in Boston, MA. In the interim, this position will be onsite Tuesday –Thursday at Hasbro’s HQ in Pawtucket, RI  

A Day in the life as a Sr. Brand Manager:

You’ll lead global brand and product strategy end to end, partnering closely with product, insights, commercial, and sales teams. Day to day, you’ll: 

• Own and evolve global brand, franchise, and product strategies, including multi-year roadmaps that drive sustainable growth and relevance. 

• Lead product portfolio and line planning across categories, platforms, and partnerships—from early concept through launch and lifecycle optimization. 

• Use deep consumer, category, cultural, and competitive insights to identify whitespace opportunities and guide innovation pipelines. 

• Act as the strategic decision-maker across product development checkpoints, ensuring consumer value, brand integrity, and financial objectives are met. 

• Lead and influence cross-functional teams (design, development, insights, finance, legal, operations, marketing) to bring ideas to market efficiently. 

• Own U.S. commercial execution in close partnership with Sales and Commercial teams, including line planning, forecasting, sell-in strategy, retail presentations, and portfolio optimization by customer and channel. 

• Translate global strategies into strong U.S. assortments that win at shelf and deliver profitable growth. 

• Monitor POS, shipment, and financial performance, driving in-year course correction and future planning. 

• Serve as the senior voice of the market—elevating consumer needs, channel dynamics, and emerging trends to inform global strategy. 

• Lead strategic partnerships and licensing relationships, shaping value propositions, guiding execution, and ensuring long-term franchise value. 

• Own forecasting, data integrity, and internal systems to ensure accuracy, clarity, and confidence in decision-making. 

• Deliver high-impact storytelling through executive-ready decks, business cases, and presentations to internal leadership, partners, and customers. 

• Mentor and guide junior team members, modeling strong strategic thinking, collaboration, and modern ways of working. 

What You'll Bring :

• 7–10+ years of experience in brand, product, franchise, or commercial leadership within consumer products, entertainment, or a related industry. 

• Bachelor’s degree in Marketing, Business, Strategy, or a related field; MBA strongly preferred. 

• Proven ability to lead global brand and product strategies from vision to in-market execution. 

• Deep experience with product development processes, portfolio management, and lifecycle optimization. 

• Strong commercial and financial acumen, including forecasting, line planning, pricing, and sales collaboration. 

• Deep curiosity and a growth mindset—you challenge assumptions, stay ahead of trends, and continuously evolve how work gets done. 

• Comfort leveraging AI-powered tools to enhance insight generation, forecasting, productivity, and strategic decision-making. 

• Ability to influence senior stakeholders and external partners through clarity, credibility, and strong storytelling. 

• Excellent communication and presentation skills, with the ability to simplify complexity and drive alignment. 

• Highly organized, resilient, and comfortable leading through ambiguity in a fast-paced environment. 

• Proficiency in Microsoft PowerPoint and Excel. 

• Bonus: experience with licensing, entertainment partnerships, gaming, or multi-platform franchise ecosystems.