Sr. Manager, Visual Design (Direct-to-Consumer)

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.
 

Great visual craft isn't decoration — it's how fans find, feel, and fall in love with the IP they grew up with. We're looking for a Sr. Manager, Visual Design to drive visual execution across the Hasbro and Wizards of the Coast DTC ecosystem — from ecommerce storefronts and mobile merchandising to paid social, email, and campaign landing pages — shaping how fans experience and shop our brands online. This is a player/coach role where you'll grow a team of designers while staying hands-on for key launches and high-visibility moments!

This is a hybrid role requiring three days per week in our Boston, MA office.

What You’ll Do

We move fast, hold a high bar, and take mobile seriously — because that's where our fans shop. Our team translates creative direction into scalable, performance-optimized assets, ensuring visual consistency while delivering on time across multiple workstreams. Our team owns the connection between creative and performance — running A/B tests, driving conversion-focused execution, and applying insights iteratively so the customer experience keeps getting better.

On the team side, our design managers provide clear craft-level feedback, oversee sprint planning and workload allocation, and step in hands-on when launches demand it. We also work closely with UX/UI, Merchandising, Product, and Engineering — maintaining Figma libraries, contributing to design system governance, and keeping production running smoothly across a high-volume environment.

Basic Qualifications

• 8 or more years of experience in visual, digital, or brand design within DTC, ecommerce, CPG, or agency environments
• 3 or more years of experience managing or mentoring designers
• Portfolio demonstrating quality digital work across ecommerce, paid social, email, and mobile platforms
• Expertise in mobile-first and responsive design
• Proficiency in Figma and Adobe Creative Suite
• Experience working in performance-driven marketing environments

Preferred Qualifications

• Experience supporting high-growth DTC or ecommerce businesses
• Familiarity with conversion rate optimization, A/B testing, and rapid iteration cycles
• Experience contributing to or maintaining scalable design systems
• Experience with motion design or video editing tools such as After Effects, Premiere, or CapCut — with additional skills in 3D or illustration a plus
• Experience working across multiple brands or franchise portfolios

We are an Equal Opportunity / Affirmative Action Employer

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator.

The base salary range for this position is $148,400.00 to $222,600.00. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Our Comprehensive Benefits Package Includes:

• Health & Wellness: Medical, Dental, and Vision Insurance
• Time Off to Recharge: Paid Vacation & Holidays
• Financial Well-being: Generous 401(k) Match
• Life & Family Support: Paid Parental Leave
• Giving Back: Volunteer & Employee Giving Programs
• Level Up Your Skills: Tuition Reimbursement
• Exclusive Perks: Product Discounts & More!