Brand Manager

Brand Manager

Main objective: To create the world’s best play experiences for consumers and their families in a sustainable and profitable way.

RESPONSIBILITIES:

• Develop and implement the marketing strategy at a local level in terms of Portfolio, Pricing, Channel and Promotion maintaining consistency with the global organization strategies and brand’s blueprint.
• Responsible for building strategic brand growth plans identifying the biggest opportunities and developing plans to surpass short & mid-term objectives in terms of Profitability, Sell Out, Sell Thru, Sell In and market share.
• Establishing budgets, sales estimates, and performance specifications of each brand.
• Ensuring that messaging and marketing activities are aligned with brand and company values.
• Problem identification and solution management to diagnose a problem, recommend a solution and execute a successful plan to remedy.

• Weekly analysis of sell out, sell in, inventories, sell thru, pricing and distribution.
• Finance analysis and TLP management (Revenues, Variable Margin, OP)

• Collaborating with colleagues across multiple departments (marketing assistants, marketing managers, KAMS, KAES, Finance and operations managers, etc…)
• Supervising the sign off of marketing campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines.
• Provide support to regional and global teams to reach objectives and be a key partner in the development of the brands in our market.
• Design, implement and control the execution of the marketing plans in order to meet the objectives of sell out, sell thru, market share, net sales and profit.
• Lead brand development/growth by ensuring excellence in execution working as a team with other areas of the organization.
• Data analysis and planning for accurate decision making
• Leadership, development & management of direct reports (if applied) and cross functional teams

KNOWLEDGE / SKILLS:

Excellent understanding of the full marketing mix

•             Strong analytical skills partnered with a creative mind

•             Data-driven thinking and an affinity for numbers

•             Outstanding communication skills

•             Up to date with latest trends and marketing best practices

•             Be able to work well with a wide range of people from different parts of the business

•             Be a team leader, able to inspire others

•             Be able to manage different projects at the same time

•             Be energetic and passionate about their product specialty

•             Be able to work well under pressure

•             Knowledge of the retail environment and its mechanics

•             Professional judgment and discretion

•             Proven problem solving and decision making

Apply Now or send your resume to: andrea.galvan@hasbro.com