Associate Brand Manager, Transformers

Date: Nov 27, 2020

Location: Burbank, California, US, 91504

Company: Hasbro

At Hasbro we’re changing the face of play and entertainment.  We’re looking for people who want to explore, experiment and innovate to come up with the best ideas.  Our culture of community, passion, integrity, creativity and inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 90+ years and we believe the best if yet to come.

Hasbro's Global Franchise Team has an immediate need for a passionate, results-oriented, innovative Associate Brand Manager.   We are looking for someone who will lead key initiatives for our Transformers business. 

A Day in the Life:

  • Support the development and management of the brand’s entertainment and communicate updates to key partners
  • Leverage creative thinking and consumer insights to develop new marketing initiatives that are cohesive, actionable, generate brand awareness and drive sales
  • Partner with regional marketing teams to understand business needs, retailer trends and challenges, share best practices, identify growth opportunities, and provide strategic guidance on localization of entertainment and marketing plans
  • Managing digital and social platforms, including content development
  • Partner with cross functional internal teams including Digital Gaming, Promotions, Consumer Products and Public Relations to develop, communicate, and execute plans
  • Assist in management of global marketing events and activities
  • Work with PR team to drive communication plans for corporate and consumer facing events
  • Lead maintenance and trafficking of assets to key internal and external partners

What you'll bring:

  • Storytelling: You thrive with creative development and have a good sense on how best to communicate a compelling story to the consumer across all touch points
  • Marketing campaigns: You can coordinate and measure a campaign (clear objective, target audience, omnichannel)
  • Data analysis: You have a good sense of quantitative and qualitative information and you use data and insights to influence the brand strategy
  • Digital-first approach: You are comfortable demonstrating and have experience using digital insights and key trends across platforms to improve a high profile brand in unique ways via social platforms
  • Consumer centric: You understand the wants and needs of the consumers and are able to make recommendations to guide the brand based on those insights

This opportunity is for you if:

  • You are very detail-oriented, organized, and able to lead and execute multiple projects simultaneously
  • You have a curiosity for learning. inquisitive about why, uses curiosity to provoke thought.
  • You are an effective written and verbal communicator
  • You thrive on figuring things out and making things happen; prioritization and time management are your strengths
  • You are collaborative; able to work with, get information/help from internal groups (e.g. regional marketers, finance, legal, design)
  • You actively consume and are aware of trends in the global marketplace across entertainment, pop culture, social and digital
  • You have an entrepreneurial spirit and excel at working in a fast-paced culture



Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

Nearest Major Market: Los Angeles

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