Associate Manager, Global Brand Development & Marketing Wed Dec 12 02:00:00 CST 2018 Burbank, CA 518855000 8586 Global & Regional Marketing 1 Employee <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and home, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.</span></span></p> <p>&nbsp;</p> <p>We&nbsp;have multiple openings for passionate, digital first thinkers, innovative consumer marketers, and brand developers to help manage the global product development, marketing processes, line planning activities, and social strategy, to drive our Hasbro brand. In these critical roles, you will partner with cross-functional teams (design &amp; development, packaging, engineering, demand planning, costing and regional marketing) on all phases of product development. You will assist on all consumer facing marketing activities such as advertising, marketing communication, and both YouTube and social strategies.&nbsp;&nbsp;You will need to be a proactive, high energy, collaborative, and responsive team member. You should have both&nbsp;strong creative and analytical insight with strategic based judgment.&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p><strong>A day in&nbsp;the life of an Associate Manager, Global Brand Development &amp; Marketing:</strong></p> <p>&nbsp;</p> <ul> <li>Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business</li> <li>Use social insights to help drive product innovations through the system to better meet consumer demands</li> <li>Leverage creative thinking and consumer insights to drive product innovations and better meet/exceed consumer demands</li> <li>Assist in development of overall go-to-market product strategy</li> <li>Assist in development of primary assets for advertising and other marketing communications</li> <li>Become the global consumer insights and competitive market expert segment and leverage learnings on product line</li> <li>Align best in class content and storytelling with strong commercial plans <p>&nbsp;</p> <p><strong>What you&rsquo;ll bring:</strong></p> </li> </ul> <ul> <li>Digitally savvy, (product development, consumer marketing, retail)</li> </ul> <ul> <li>Presentation: can deliver complex information in a compelling way, uses story to persuade audience; captures interest, engages audience, uses supporting points</li> </ul> <ul> <li>Storytelling: can communicate a vision for growth and bring the brand to life across the value chain</li> </ul> <ul> <li>Can coordinate and measure a campaign (clear objective, target audience, omnichannel)</li> <li>Ability to recognize excellent creative; knows what will resonate with key consumers</li> <li>Commercial experience, including POS / Retail, P&amp;L management a plus</li> <li>Data analysis: can make sense of quantitative and qualitative information affecting the brand; proficiency in Tubular, Net Base, etc. a plus <p>&nbsp;</p> <p><strong>This is for you if:</strong></p> </li> </ul> <ul> <li>You are keenly aware of the world around you, and love to learn from it</li> <li>You thrive on figuring things out and making things happen</li> <li>You are trend savvy and think broadly about competitive sets</li> <li>You have an entrepreneurial spirit, but know how to leverage it within a corporate environment</li> <li>You are comfortable experimenting and taking risks and challenging the status quo</li> </ul> <div> <div> <div> <ul> <li>&nbsp;</li> </ul> </div> </div> </div>

Associate Manager, Global Brand Development & Marketing

At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and home, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.

 

We have multiple openings for passionate, digital first thinkers, innovative consumer marketers, and brand developers to help manage the global product development, marketing processes, line planning activities, and social strategy, to drive our Hasbro brand. In these critical roles, you will partner with cross-functional teams (design & development, packaging, engineering, demand planning, costing and regional marketing) on all phases of product development. You will assist on all consumer facing marketing activities such as advertising, marketing communication, and both YouTube and social strategies.  You will need to be a proactive, high energy, collaborative, and responsive team member. You should have both strong creative and analytical insight with strategic based judgment. 

 

 

A day in the life of an Associate Manager, Global Brand Development & Marketing:

 

  • Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business
  • Use social insights to help drive product innovations through the system to better meet consumer demands
  • Leverage creative thinking and consumer insights to drive product innovations and better meet/exceed consumer demands
  • Assist in development of overall go-to-market product strategy
  • Assist in development of primary assets for advertising and other marketing communications
  • Become the global consumer insights and competitive market expert segment and leverage learnings on product line
  • Align best in class content and storytelling with strong commercial plans

     

    What you’ll bring:

  • Digitally savvy, (product development, consumer marketing, retail)
  • Presentation: can deliver complex information in a compelling way, uses story to persuade audience; captures interest, engages audience, uses supporting points
  • Storytelling: can communicate a vision for growth and bring the brand to life across the value chain
  • Can coordinate and measure a campaign (clear objective, target audience, omnichannel)
  • Ability to recognize excellent creative; knows what will resonate with key consumers
  • Commercial experience, including POS / Retail, P&L management a plus
  • Data analysis: can make sense of quantitative and qualitative information affecting the brand; proficiency in Tubular, Net Base, etc. a plus

     

    This is for you if:

  • You are keenly aware of the world around you, and love to learn from it
  • You thrive on figuring things out and making things happen
  • You are trend savvy and think broadly about competitive sets
  • You have an entrepreneurial spirit, but know how to leverage it within a corporate environment
  • You are comfortable experimenting and taking risks and challenging the status quo
  •  


Nearest Major Market: Los Angeles

Job Segment: Branding, Brand Manager, Assistant Manager, Engineer, Marketing, Management, Engineering

Date: Dec 12, 2018

Requisition ID: 8586

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