Coordinator, Global Brand Strategy & Management, TRANSFORMERS

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Date: May 17, 2022

Location: Burbank, California, US

Company: Hasbro

Entertainment One Ltd. (eOne) is a talent-driven independent studio that specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. As part of global play and entertainment company Hasbro (NASDAQ: HAS), eOne's expertise spans across film and television production and sales; production, distribution and brand management of kids and family properties; digital content; and immersive and live entertainment. Through its extensive reach and scale, and a deep commitment to high-quality entertainment, eOne unlocks the power and value of creativity.


eOne brings to market both original and existing content, sourcing IP from Hasbro’s portfolio of 1500+ brands, and through a diversified network of creative partners and eOne companies including: international feature film distribution company Sierra/Affinity; unscripted television production companies Renegade 83, Daisybeck and Blackfin; live entertainment leaders Round Room Live; and award-winning emerging content and technology studio Secret Location.


Position Summary:

Proactively supports the global brand development, planning and activation to deliver against the global brand strategy and vision for TRANSFORMERS within the global market today. In this instrumental role, you will partner with and support cross-functional teams to deliver key brand activations including content production, asset creation and activation planning across the Blueprint globally.


Key Responsibilities:

  • Support the Manager, Director and VP of GFSM in all aspects of franchise and content development and management, ensuring our brands are best-in-class and our teams always support the organization effectively, across the full Blueprint.
  • Support development and creation of brand collateral. Lead delivery of brand content & materials, sell-in tools, guidelines & toolkits, assets and activations for your brand to service all internal and external commercial and marketing functions – ensure all brand deliverables are executed on time, on budget and to a global market-leading standard.
  • Ensure brand identity, tone of voice and global brand positioning is adhered to across all audience segments and brand assets.
  • Lead evaluation of key brand materials and assets against usage and effectiveness metrics, encouraging and securing continual feedback from internal and external commercial and marketing teams and using these insights to deliver better materials and assets in future to maximise return on investment for the organization.
  • Regularly communicate with partners to identify opportunities for global activations and toolkits in line with global franchise vision and strategy.
  • Be responsible for tracking brand health metrics in partnership with global insights team to ensure the latest data and insights are in hand and communicated to cross functional teams. Undertake competitive market research to inform brand and content development.
  • In-depth knowledge of the content library, able to identify episodes and clips to support brand activations across the Blueprint.
  • Key point of contact for the GFSM team on queries, requests, approvals, ensuring all activations adhere to brand templates and standards set out in the brand guidelines.
  • Presenting brand to all new cross functional members to onboard and immerse them with passion and clarity.


Key Competencies/Experience :

  • Bachelors degree in Marketing, Communication, Advertising or related field.
  • 1-2 years’ experience specifically in Brand Strategy / Development / Management within entertainment, preferably on a significant action-driven global franchise and across multiple audience segments.
  • First-class organizational skills with the ability to juggle several priorities and meet tight deadlines.
  • Excellent written and verbal communication skills; clear, helpful and efficient approach to all inquiries and requests.
  • Proficiency in Word, Excel, PowerPoint & Outlook essential.
  • Quick learner who is able to take direction well; results-oriented and driven.
  • Able to stay calm under pressure; resourceful and proactive, able to work independently.
  • A team player, dedicated to doing the right thing for our brands.
  • Passion (for our brands)
  • Dynamism (in finding ways to meet the goal)
  • Excellence (in what you expect and deliver)



Entertainment One is an equal opportunity employer that is committed to supporting diversity and inclusion within our work environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.


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