Director Global Brand Strategy & Marketing Fri Dec 14 02:00:00 CST 2018 Burbank, CA 505859100 6945 Global & Regional Marketing 1 Employee <p><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we&rsquo;re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and home, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.</span></span></p> <p>&nbsp;</p> <p>Our Burbank based Global Brand team has an immediate need for a strategic and creative global marketer to develop and drive the vision and global brand strategy for one of our Girls Partner brands.</p> <p>Partnering with internal teams and our external partner, you will drive the development of compelling brand expressions across multiple product categories. You will build comprehensive and actionable marketing plans for the brand, leveraging best in class creative thinking and delivering synergies in execution. A strong leader you will partner internally and externally to expand the brand reach globally, driving growth and unprecedented excitement for the brand with fans of all ages.&nbsp;</p> <p>&nbsp;</p> <p><strong><u>A Day in the life of a Global Brand Strategy &amp; Marketing Director:</u></strong><br /> You will be the key business leader, inspiring the team and driving innovative product and marketing strategies for this exciting brand.</p> <p style="margin-left: 48px;">&bull;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Lead Global Brand Strategy development outlining the long-term business plan for the property, future considerations and strategic priorities, as well as financial forecasts and global performance targets.</p> <p style="margin-left: 48px;">&bull;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Develop extensive annual category plans, ensuring the brand has a meaningful long-term consumer positioning and achieves maximum volume profit/growth.</p> <p style="margin-left: 48px;">&bull;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Provide leadership and creative thinking to the analysis of market trends, and the identification of new market opportunities.</p> <p style="margin-left: 48px;">&bull;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Develop creative marketing plans with multi-layered programs that drive sales growth for the brand. Work with creative agency and internal teams to deliver primary global communication vehicles across advertising, PR, digital, etc.</p> <p style="margin-left: 48px;">&bull;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Partner closely with regional teams to ensure alignment to global category and marketing plans.</p> <p style="margin-left: 48px;">&bull;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Provide timely and consistent communication of brand activity and key information to internal business partners.</p> <p style="margin-left: 48px;">&nbsp;</p> <p><strong><u>What you&#39;ll have:</u></strong></p> <p style="margin-left: 48px;">&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Bachelors Degree in Marketing, Advertising or related field. An MBA or advanced degree highly desirable.</p> <p style="margin-left: 48px;">&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; You will be a seasoned and strategic business executive with proven experience in consumer organizations where marketing drives revenue. You will have an in-depth working knowledge of the consumer and/or entertainment landscape and a successful track record delivering programs that meet or exceed corporate revenue goals.</p> <p style="margin-left: 48px;">&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Comfortable working in a fast-paced environment, you should also have:</p> <p style="margin-left: 96px;">o&nbsp;&nbsp; 8+ years of brand strategy/marketing experience in forward thinking consumer organization preferably supporting a global brand. Experience marketing entertainment and/or licensed products a plus.</p> <p style="margin-left: 96px;">o&nbsp;&nbsp; Capable of shaping a clear strategic vision and effectively communicating that vision throughout all levels of the organization.</p> <p style="margin-left: 96px;">o&nbsp;&nbsp; Excellent leadership and team building/management skills; ability to provide clear and concise direction/feedback to external and internal stakeholders as well as the ability to influence others internally and externally.&nbsp;</p> <p style="margin-left: 96px;">o&nbsp;&nbsp; Experience developing cross-channel product and marketing plans that meet/exceed global business objectives.</p> <p style="margin-left: 96px;">o&nbsp;&nbsp; Track record of managing multiple projects with a demonstrated ability to prioritize efforts based on ROI to the business.</p> <p style="margin-left: 96px;">o&nbsp;&nbsp; Background which includes hands-on accomplishments in delivering market share, sales growth and profitability.</p>

Director Global Brand Strategy & Marketing

At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and home, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.

 

Our Burbank based Global Brand team has an immediate need for a strategic and creative global marketer to develop and drive the vision and global brand strategy for one of our Girls Partner brands.

Partnering with internal teams and our external partner, you will drive the development of compelling brand expressions across multiple product categories. You will build comprehensive and actionable marketing plans for the brand, leveraging best in class creative thinking and delivering synergies in execution. A strong leader you will partner internally and externally to expand the brand reach globally, driving growth and unprecedented excitement for the brand with fans of all ages. 

 

A Day in the life of a Global Brand Strategy & Marketing Director:
You will be the key business leader, inspiring the team and driving innovative product and marketing strategies for this exciting brand.

•       Lead Global Brand Strategy development outlining the long-term business plan for the property, future considerations and strategic priorities, as well as financial forecasts and global performance targets.

•       Develop extensive annual category plans, ensuring the brand has a meaningful long-term consumer positioning and achieves maximum volume profit/growth.

•       Provide leadership and creative thinking to the analysis of market trends, and the identification of new market opportunities.

•       Develop creative marketing plans with multi-layered programs that drive sales growth for the brand. Work with creative agency and internal teams to deliver primary global communication vehicles across advertising, PR, digital, etc.

•       Partner closely with regional teams to ensure alignment to global category and marketing plans.

•       Provide timely and consistent communication of brand activity and key information to internal business partners.

 

What you'll have:

·         Bachelors Degree in Marketing, Advertising or related field. An MBA or advanced degree highly desirable.

·         You will be a seasoned and strategic business executive with proven experience in consumer organizations where marketing drives revenue. You will have an in-depth working knowledge of the consumer and/or entertainment landscape and a successful track record delivering programs that meet or exceed corporate revenue goals.

·         Comfortable working in a fast-paced environment, you should also have:

o   8+ years of brand strategy/marketing experience in forward thinking consumer organization preferably supporting a global brand. Experience marketing entertainment and/or licensed products a plus.

o   Capable of shaping a clear strategic vision and effectively communicating that vision throughout all levels of the organization.

o   Excellent leadership and team building/management skills; ability to provide clear and concise direction/feedback to external and internal stakeholders as well as the ability to influence others internally and externally. 

o   Experience developing cross-channel product and marketing plans that meet/exceed global business objectives.

o   Track record of managing multiple projects with a demonstrated ability to prioritize efforts based on ROI to the business.

o   Background which includes hands-on accomplishments in delivering market share, sales growth and profitability.


Nearest Major Market: Los Angeles

Job Segment: Branding, Brand Manager, Manager, Marketing MBA, Marketing, Management

Date: Dec 14, 2018

Requisition ID: 6945

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