Franchise Strategy Co-op (LA Onsite)

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Date: Sep 30, 2021

Location: Burbank, California, US

Company: Hasbro

At Hasbro, we’re changing the face of play and entertainment.  We’re looking for people who want to explore, experiment and innovate to come up with the best ideas. Our culture of Community, Passion, Integrity, Creativity and Inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 90+ years and we believe the best is yet to come. 


Strategy Franchise Intern, Action Brands


Here’s what you can expect from this role:

  • Becoming Immersed in the Fan Conversation: Provide regular updates to the G.I. JOE Franchise team on the discussion around the brand across social, fan sites, etc. 
  • Social Platform Management: Assist in managing social calendar and trafficking assets to necessary teams for owned G.I. JOE social platforms.
  • Manage Brand Materials: Build and update key brand and franchise materials, including master editorial calendar, presentations, asset trackers, team resources etc.
  • Support Holistic Action Brands Franchise Team: Work with entire Action Brands team, including high-profile brands such as Transformers, Power Rangers and G.I. JOE, on key projects, including regular Competitive Tracking, Action Brands Global Newsletter and Streaming Landscape Analysis.
  • Additional projects as needed


Here’s what we can expect from you:

  • Storytelling: You thrive with creative development and have a good sense on how best to communicate a compelling story to the consumer across all touch points.
  • Digital-first mindset: You are comfortable leveraging digital insights and key trends across platforms to maximize the brand in unique ways.
  • Consumer/customer centric: You understand the wants and needs of consumers and are able to make recommendations to guide the brand based on those insights.
  • Data analysis: You have a good sense of quantitative and qualitative information and can leverage data and insights to influence the brand strategy.
  • Marketing campaigns: You can coordinate and measure a campaign (clear objective, target audience, omnichannel).


This opportunity is for you if:

  • You are extremely detail-oriented, organized and able to manage and execute multiple projects at once.
  • You have a curiosity for learning.
  • You are an effective written and verbal communicator.
  • You thrive on figuring things out and making things happen; prioritization and time management are your strengths.
  • You are collaborative; able to work with, get information/help from internal groups (e.g. regional marketers, finance, legal, design).
  • You actively consume and are aware of trends in entertainment, pop culture, etc.
  • You have an entrepreneurial spirit and excel at working in a fast-paced culture.



This opportunity requires onsite support in our Burbank (LA) California office


About Hasbro 

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play and Entertainment Experiences. From toys, games and consumer products to television, movies, digital gaming, live action, music, and virtual reality experiences, Hasbro connects to global audiences by bringing to life great innovations, stories and brands across established and inventive platforms.  Hasbro’s iconic brands include NERF, MAGIC: THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. Through its global entertainment studio, eOne, Hasbro is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for all children and all families through corporate social responsibility and philanthropy. Hasbro ranked among the 2020 100 Best Corporate Citizens by 3BL Media, has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past nine years, and one of America’s Most JUST Companies by Forbes and JUST Capital for the past four years. We routinely share important business and brand updates on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter and Instagram, and @HasbroOfficial on Facebook.)  


© 2020 Hasbro, Inc. All Rights Reserved. 

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