Licensing Manager, Strategic Partnerships and Alliances Mon Nov 04 02:00:00 CST 2019 Burbank, CA 573692200 13241 Global Operations & New Business 1 Employee <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and life, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.</span></span></p> <p><strong>Hasbro is seeking a Manager, Promotions and FMCG Licensing &amp; Partnerships to join our Consumer Products Licensing team in Burbank!&nbsp;</strong></p> <p>&nbsp;</p> <p>The Manager, Promotions is responsible for developing and leading all North America integrated partner promotional activities and energetically driving licensed promotional revenue into broader Hasbro marketing efforts. This role will leverage external requests for licensed brand / IP usage, and ensuring the execution and management of key promotional partner programs via internal systems, processes, teams, etc.</p> <p>&nbsp;</p> <p>This role is also responsible for delivering accurate annual budgets and quarterly forecasts and will work with key internal teams, including Legal, Finance, Global Brand, Regional Marketing, Consumer Products Category Management and Design, to drive the promotional process from inception through execution. This might also include agency management.</p> <p>&nbsp;</p> <p><u><strong>Key Responsibilities:</strong></u></p> <p>&nbsp;</p> <p><em><strong>Financial</strong></em><br /> &bull;Exceed a pre-determined yearly revenue budget, driven and developed via new and existing partnerships<br /> &bull;Accurately manage annual budgets and quarterly forecasting.<br /> &bull;Actively monitor budget and report performance with Team and Finance partners</p> <p>&nbsp;</p> <p><em><strong>Partnership Development &amp; New Business</strong></em><br /> &bull;Partner with major companies to drive revenue and brand awareness<br /> &bull;Garner revenue via new partnerships and organic partner growth via requests for brand usage<br /> &bull;Actively develop a long-term partner development cycle via activities that encourage partner outreach</p> <p>&nbsp;</p> <p><em><strong>Promotions Management</strong></em><br /> &bull;Manage end to end contract process including negotiation, daily management and termination as required<br /> &bull;Manage precise implementation of promotional mechanic from concept through execution; inclusive of print, TV, packaging, merchandising, digital, social media, press releases and 3D premium development.<br /> &bull;Manage internal communication with key internal constituents; GBT, Design, Finance, Legal etc.<br /> &bull;Leverage broader Hasbro marketing efforts in terms of thematics, mechanics and brand selection<br /> &bull;Communicate and partner with global counterparts, local marketing teams and the product licensing team to drive incremental revenue<br /> &bull;Work with North America Sales, Marketing and Retail teams to leverage promotions through the line and support teams by aligning on regional focus and objectives.</p> <p>&nbsp;</p> <p><em><strong>Education, knowledge and skills required:</strong></em><br /> &bull;5+ years of established experience in promotion licensing, partnerships, business development, brand sales and negotiation<br /> &bull;Ability to be both visionary and strategic in thinking as well as tactical in executing strategies<br /> &bull;Ability to work successfully in a highly matrix organization<br /> &bull;Excellent planning, organizational and follow-up skills<br /> &bull;Strong general business acumen and demonstrated budget and forecasting skills<br /> &bull;Excellent communication skills (both written and verbal)<br /> &bull;Strong relationship building skills; both with internal and external stakeholder and across levels<br /> &bull;Creative, proactive thinker with deep knowledge of promotional mechanics and strong problem solving skills<br /> &bull;Strong presentation skills and presentation deck development skills</p>

Licensing Manager, Strategic Partnerships and Alliances

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Date: Nov 4, 2019