Sr Manager Global Brand Development & Marketing Tue Nov 20 00:00:00 CST 2018 Burbank, CA 520387100 8698 Global & Regional Marketing 1 Employee <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and home, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.</span></span></p> <p>&nbsp;</p> <p>&nbsp;</p> <p>We have an immediate opening for a results-oriented, innovative Senior Brand Manager to drive Product Development and Marketing for our GI Joe and Micronauts brands.&nbsp; In this high-profile role, you will drive the strategic product vision for GI Joe and Micronauts, lead a cross-functional team of designers and engineers to ideate and manufacture the yearly toy line, and develop a global marketing plan that effectively drive sales. &nbsp;&nbsp;&nbsp;Partnering with internal and external resources, you will build a cohesive and actionable category and channel marketing plan.&nbsp;&nbsp; You will will work with internal and external agencies and cross-functional teams to create global toolkits and communication tools necessary to drive sales.&nbsp;&nbsp; These toolkits include such things as Merchandising Guides, Digital and Broadcast assets, and product sizzles.&nbsp;&nbsp; You will work closely with regional teams to brief them on the product line, help accurately forecast, and partner to ensure success.</p> <p>&nbsp;</p> <p><strong>A day in the life:</strong></p> <ul> <li>Develop yearly product strategy based on key brand initiatives, consumer insights, and entertainment strategy.</li> <li>Work with Design and Development to create an innovative toy line that is inspired by your Toy Strategy.</li> <li>Pitch senior management and regional partners around the world to align on strategic product vision and product line</li> <li>Be a global insights/trend expert and leverage learning to inspire product lines.</li> <li>Drive product innovations through the system to meet latest consumer trends.</li> <li>Partner with Regions and Retailers to identify and develop effective exclusives.</li> <li>Partner with global supply chain to identify programs to decrease development costs and gain efficiencies where applicable.</li> <li>Maintain current knowledge of modern manufacturing trends, technologies and competitive practices.</li> <li>Lead internal/external teams/agencies in the creation of key marketing elements/toolkits needed to effective drive sales.&nbsp; This includes such things as TV and Digital assets, sizzle reels, unboxing videos.</li> </ul> <p>&nbsp;</p> <p><strong>What you&#39;ll bring:</strong></p> <ul> <li>Expertise in transforming a strategy and vision into actionable plans.</li> <li>A thorough understanding of the steps necessary to bring products to market.</li> <li>Expertise in developing world class, leading edge media, licensing, advertising and promotions campaigns.</li> <li>A solid understanding of digital marketing and the desire to be on the forefront of digital trends and analytics</li> <li>Expertise in managing external agencies.</li> <li>Ability to work under time pressure and adaptable to change</li> <li>Collaborator, expert communicator, and motivator</li> <li>Bachelors Degree in Marketing, Advertising or related field. MBA strongly preferred.</li> </ul>

Sr Manager Global Brand Development & Marketing

At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and home, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.

 

 

We have an immediate opening for a results-oriented, innovative Senior Brand Manager to drive Product Development and Marketing for our GI Joe and Micronauts brands.  In this high-profile role, you will drive the strategic product vision for GI Joe and Micronauts, lead a cross-functional team of designers and engineers to ideate and manufacture the yearly toy line, and develop a global marketing plan that effectively drive sales.    Partnering with internal and external resources, you will build a cohesive and actionable category and channel marketing plan.   You will will work with internal and external agencies and cross-functional teams to create global toolkits and communication tools necessary to drive sales.   These toolkits include such things as Merchandising Guides, Digital and Broadcast assets, and product sizzles.   You will work closely with regional teams to brief them on the product line, help accurately forecast, and partner to ensure success.

 

A day in the life:

  • Develop yearly product strategy based on key brand initiatives, consumer insights, and entertainment strategy.
  • Work with Design and Development to create an innovative toy line that is inspired by your Toy Strategy.
  • Pitch senior management and regional partners around the world to align on strategic product vision and product line
  • Be a global insights/trend expert and leverage learning to inspire product lines.
  • Drive product innovations through the system to meet latest consumer trends.
  • Partner with Regions and Retailers to identify and develop effective exclusives.
  • Partner with global supply chain to identify programs to decrease development costs and gain efficiencies where applicable.
  • Maintain current knowledge of modern manufacturing trends, technologies and competitive practices.
  • Lead internal/external teams/agencies in the creation of key marketing elements/toolkits needed to effective drive sales.  This includes such things as TV and Digital assets, sizzle reels, unboxing videos.

 

What you'll bring:

  • Expertise in transforming a strategy and vision into actionable plans.
  • A thorough understanding of the steps necessary to bring products to market.
  • Expertise in developing world class, leading edge media, licensing, advertising and promotions campaigns.
  • A solid understanding of digital marketing and the desire to be on the forefront of digital trends and analytics
  • Expertise in managing external agencies.
  • Ability to work under time pressure and adaptable to change
  • Collaborator, expert communicator, and motivator
  • Bachelors Degree in Marketing, Advertising or related field. MBA strongly preferred.


Nearest Major Market: Los Angeles

Job Segment: Branding, Brand Manager, Merchandising, Marketing MBA, Marketing, Retail

Date: Nov 20, 2018

Requisition ID: 8698