Sr. Manager, Location-Based-Entertainment Marketing Sun Mar 15 00:00:00 CDT 2020 Burbank, CA 640260000 31641 Global Operations & New Business 1 Employee <p>At Hasbro, we are looking for people who are passionate about impacting the future of play and entertainment. We seek individuals who are committed, curious, creative, and who are eager to keep imagination alive on teams that play together and create together. Our values –  community, passion, integrity, creativity and inclusion – help cultivate inspiring, diverse workplaces where teams are built on positivity as much as productivity, and where individuals can do work they love with people they enjoy on brands they believe in, all for a company driven by greater purpose.</p> <p><span style="font-size:11.0pt"><span><span style="font-family:Calibri,sans-serif"><span style="color:black">We are adding a Sr. Manager, Location-Based-Entertainment to our Global&nbsp;Consumer Products team.&nbsp;</span></span></span></span></p> <p>&nbsp;</p> <p><span style="font-size:11.0pt"><span><span style="font-family:Calibri,sans-serif"><span style="color:black">The Sr Manager, Global Marketing, Location Based Entertainment (LBE), will be responsible for overseeing all marketing and promotional initiatives as they relate to the Global LBE team. This position&nbsp;reports&nbsp;into the VP for LBE.&nbsp; The Sr Manager, Global Marketing will focus on working across all LBE functions, the Global Franchise teams and the regional franchise marketing teams to ensure that each project is launched, marketed and promoted to ensure long term success of the project.&nbsp; </span></span></span></span></p> <p>&nbsp;</p> <p><span style="font-size:11.0pt"><span style="font-family:Calibri,sans-serif"><strong><span style="color:black">A day in the life of a Sr Marketing Manager for Location Based Entertainment&hellip; </span></strong></span></span></p> <ul> <li><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">Lead holistic global marketing strategies and integrated marketing, PR and promotional plans across all Location Based Entertainment experiences to support the team&rsquo;s goal to achieve revenue targets and maintain brand integrity.</span></span></span></span></li> <li><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">Lead strategic input and development of 365 day consumer strategies inclusive of competitive landscape, consumer research, consumer evolution and brand strategies.</span></span></span></span></li> <li><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">Responsible for all LBE marketing, PR and promotional activities including campaign development, content creation, influencer strategy, social and media dialogue across all global LBE initiatives and projects.</span></span></span></span></li> <li><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">Liaise with internal groups (brands teams, corporate PR, regional marketing teams, etc.) to leverage Hasbro owned assets and platforms to ensure the proper marketing and promotional support is in place for all LBE activities.</span></span></span></span></li> <li><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">Develop and drive consumer focused go to market strategies for new LBE experiences including branding and positioning of the experiences in partnership with licensees and internal functional teams as appropriate.</span></span></span></span></li> <li><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">Supervise multiple external partners and agencies in the development of creative advertising, media planning and high-impact promotions for all phases of the life-cycle of all LBE activations.</span></span></span></span></li> <li><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">Collaborate with regional LBE marketing leads to coordinate all marketing, PR and promotional needs and activities.</span></span></span></span></li> <li><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">Create compelling and illustrative presentation materials to communicate key learnings and findings for senior level executives.</span></span></span></span></li> <li><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">Develop marketing partnerships with media partners and like-minded brands to drive awareness and broaden the reach of LBE activations.</span></span></span></span></li> </ul> <p><span style="font-size:11.0pt"><span><span style="font-family:Calibri,sans-serif">&nbsp;</span></span></span></p> <p><span style="font-size:11.0pt"><span style="font-family:Calibri,sans-serif"><strong><span style="color:black">What you will bring&hellip; </span></strong></span></span></p> <ul> <li><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">Minimum B.A or relevant degree</span></span></span></span></li> <li><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">5-10 years relevant marketing experience, ideally within the entertainment/location based entertainment industry</span></span></span></span></li> <li><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">Ability to travel (up to 30%)</span></span></span></span></li> </ul> <ul> <li><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">Leadership skills that demonstrate the ability manage external partners and vendors</span></span></span></span></li> <li><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">Proven ability to work with multiple clients and brands to interpret their direction and strategy into a plan in order to achieve targeted revenue goals of the business unit</span></span></span></span></li> <li><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">Outstanding research and problem solving skills</span></span></span></span></li> <li><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">Strong business acumen and demonstrated ability to analyse/draw marketing implications from research and other data sources</span></span></span></span></li> <li><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">Outstanding presentation and communication skills &ndash; will be expected to present to and work with senior level executives.</span></span></span></span></li> <li><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><span style="font-family:'Calibri',sans-serif">Excellent written and verbal communication skills </span></span></span></li> </ul> <ul> <li><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">Excellent knowledge of Microsoft Office Packages (Word, Excel, PowerPoint, Outlook)</span></span></span></span></li> <li><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">Exceptional attention to detail with good organisational skills</span></span></span></span></li> </ul> <p>Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.</p>

Sr. Manager, Location-Based-Entertainment Marketing

At Hasbro, we are looking for people who are passionate about impacting the future of play and entertainment. We seek individuals who are committed, curious, creative, and who are eager to keep imagination alive on teams that play together and create together. Our values –  community, passion, integrity, creativity and inclusion – help cultivate inspiring, diverse workplaces where teams are built on positivity as much as productivity, and where individuals can do work they love with people they enjoy on brands they believe in, all for a company driven by greater purpose.

We are adding a Sr. Manager, Location-Based-Entertainment to our Global Consumer Products team. 

 

The Sr Manager, Global Marketing, Location Based Entertainment (LBE), will be responsible for overseeing all marketing and promotional initiatives as they relate to the Global LBE team. This position reports into the VP for LBE.  The Sr Manager, Global Marketing will focus on working across all LBE functions, the Global Franchise teams and the regional franchise marketing teams to ensure that each project is launched, marketed and promoted to ensure long term success of the project. 

 

A day in the life of a Sr Marketing Manager for Location Based Entertainment…

  • Lead holistic global marketing strategies and integrated marketing, PR and promotional plans across all Location Based Entertainment experiences to support the team’s goal to achieve revenue targets and maintain brand integrity.
  • Lead strategic input and development of 365 day consumer strategies inclusive of competitive landscape, consumer research, consumer evolution and brand strategies.
  • Responsible for all LBE marketing, PR and promotional activities including campaign development, content creation, influencer strategy, social and media dialogue across all global LBE initiatives and projects.
  • Liaise with internal groups (brands teams, corporate PR, regional marketing teams, etc.) to leverage Hasbro owned assets and platforms to ensure the proper marketing and promotional support is in place for all LBE activities.
  • Develop and drive consumer focused go to market strategies for new LBE experiences including branding and positioning of the experiences in partnership with licensees and internal functional teams as appropriate.
  • Supervise multiple external partners and agencies in the development of creative advertising, media planning and high-impact promotions for all phases of the life-cycle of all LBE activations.
  • Collaborate with regional LBE marketing leads to coordinate all marketing, PR and promotional needs and activities.
  • Create compelling and illustrative presentation materials to communicate key learnings and findings for senior level executives.
  • Develop marketing partnerships with media partners and like-minded brands to drive awareness and broaden the reach of LBE activations.

 

What you will bring…

  • Minimum B.A or relevant degree
  • 5-10 years relevant marketing experience, ideally within the entertainment/location based entertainment industry
  • Ability to travel (up to 30%)
  • Leadership skills that demonstrate the ability manage external partners and vendors
  • Proven ability to work with multiple clients and brands to interpret their direction and strategy into a plan in order to achieve targeted revenue goals of the business unit
  • Outstanding research and problem solving skills
  • Strong business acumen and demonstrated ability to analyse/draw marketing implications from research and other data sources
  • Outstanding presentation and communication skills – will be expected to present to and work with senior level executives.
  • Excellent written and verbal communication skills
  • Excellent knowledge of Microsoft Office Packages (Word, Excel, PowerPoint, Outlook)
  • Exceptional attention to detail with good organisational skills

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.


Nearest Major Market: Los Angeles

Job Segment: Manager, Marketing Manager, Franchise, Marketing, Management, Research, Retail

Date: Mar 15, 2020