Sr. Manager Global Brand Strategy & Marketing Mon Oct 28 02:00:00 CDT 2019 Burbank, CA 579728000 13399 Global & Regional Marketing 1 Employee <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and life, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.</span></span></p> <p>Hasbro has an immediate need for a results-oriented and innovative brand marketer to lead global franchise development, planning and execution for our Action Brands. In this high-profile Senior Manager role, you will drive the strategic vision, lead cross-functional teams and develop a global brand engagement plan for the business. Partnering with internal and external teams, you will build and execute cohesive and actionable strategies that lead to growth and long-term success. This position is based in Burbank, California.<br /> &nbsp;</p> <p><strong>Primary Responsibilities:</strong><br /> &bull;&nbsp;Develop annual franchise plan based on key brand initiatives, consumer insights and content strategy; focus on both near- and long-term programs to ensure successful multi-year engagement and growth<br /> &bull;&nbsp;Define brand voice and global positioning across all audience segments<br /> &bull;&nbsp;Lead and influence cross-functional teams to execute key brand initiatives<br /> &bull;&nbsp;Pitch senior management and regional partners around the world to align on strategic vision; regularly communicate with global partners to identify new ways to expand the business in their regions<br /> &bull;&nbsp;Partner closely with Global Product leader on assigned brands to ensure strategies and product offerings are aligned with overall goals; identify paid, owned and earned opportunities within larger franchise marketing plans<br /> &bull;&nbsp;Drive content strategy for brands; lead channel planning and creative for digital and social, and influence cross-discipline partners across film, TV, publishing and digital gaming<br /> &bull;&nbsp;Work with location-based entertainment team to identify opportunities for brand integration in global corporate initiatives<br /> &bull;&nbsp;Oversee creation of sell-in tools (e.g., presentations, franchise plans) for key internal and external communications, as well as ensure ongoing accuracy of all tools; work closely with Global Product leader to ensure product plans and marketing strategy are integrated into materials<br /> &bull;&nbsp;Lead brand tracking, industry and consumer research initiatives in partnership with global insights team<br /> &bull;&nbsp;Act as thought-leader and global trend expert for assigned brands; share and leverage learnings to inspire franchise and content plans</p> <p>&nbsp;</p> <p><strong>Critical Skills:</strong><br /> &bull;&nbsp;Franchise strategist: demonstrated expertise in transforming strategy and vision into actionable plans that deliver on and exceed goals; innovative thinker with an integrated approach to building global business<br /> &bull;&nbsp;Detail-oriented multi-tasker: organized project manager who effectively prioritizes commitments and can execute multiple projects at once; ability to work under time pressure and adaptable to change<br /> &bull;&nbsp;Digital-first mindset: current on latest trends/best practices and knows how to use digital and social platforms and channels to best engage audiences; desire to be on the forefront of digital trends and analytics<br /> &bull;&nbsp;Data-driven: uses measurement, insights and analysis to inform thinking and planning; shares learnings with others in a timely manner and is continually looking for signals that could lead to new opportunities<br /> &bull;&nbsp;Customer-centric thinker: understands customer needs/wants and represents voice of the consumer to help guide brand development; uses insights to shape strategy and recommendations<br /> &bull;&nbsp;Collaborative: able to work with and get information from internal groups (e.g. regional marketers, finance, legal, design); seasoned motivator who can inspire others to action<br /> &bull;&nbsp;Expert communicator: skilled in both written and verbal communication<br /> &bull;&nbsp;Presentation expertise: can deliver complex information in a compelling way; proactive leader who presents ideas and recommendations in a way that aligns others quickly to support<br /> &bull;&nbsp;Storytelling: communicates a vision and brings brand projects/initiatives to life<br /> &bull;&nbsp;Creative excellence: inspires and recognizes strong creative; knows what will resonate with consumers and why; proficient in delivering actionable feedback that enhances execution<br /> &bull;&nbsp;Budget planning: able to make the most of marketing and development budgets; focused on effectiveness and efficiency of spend</p> <p>&nbsp;</p> <p><strong>Education and Experience Requirements:</strong><br /> &bull;&nbsp;Minimum of 8-10 years progressive experience supporting a fully integrated marketing program<br /> &bull;&nbsp;Bachelor&rsquo;s degree in Marketing, Communication, Advertising or related field<br /> &bull;&nbsp;MBA strongly preferred<br /> &bull;&nbsp;Entertainment industry experience a plus<br /> &bull;&nbsp;Expertise leading and developing global IP<br /> &bull;&nbsp;Proficient in building world class, leading edge media, advertising and promotions campaigns<br /> &bull;&nbsp;Demonstrated proficiency leading and influencing cross-functional teams<br /> &bull;&nbsp;Proven experience managing external agencies</p>

Sr. Manager Global Brand Strategy & Marketing

At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and life, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.

Hasbro has an immediate need for a results-oriented and innovative brand marketer to lead global franchise development, planning and execution for our Action Brands. In this high-profile Senior Manager role, you will drive the strategic vision, lead cross-functional teams and develop a global brand engagement plan for the business. Partnering with internal and external teams, you will build and execute cohesive and actionable strategies that lead to growth and long-term success. This position is based in Burbank, California.
 

Primary Responsibilities:
• Develop annual franchise plan based on key brand initiatives, consumer insights and content strategy; focus on both near- and long-term programs to ensure successful multi-year engagement and growth
• Define brand voice and global positioning across all audience segments
• Lead and influence cross-functional teams to execute key brand initiatives
• Pitch senior management and regional partners around the world to align on strategic vision; regularly communicate with global partners to identify new ways to expand the business in their regions
• Partner closely with Global Product leader on assigned brands to ensure strategies and product offerings are aligned with overall goals; identify paid, owned and earned opportunities within larger franchise marketing plans
• Drive content strategy for brands; lead channel planning and creative for digital and social, and influence cross-discipline partners across film, TV, publishing and digital gaming
• Work with location-based entertainment team to identify opportunities for brand integration in global corporate initiatives
• Oversee creation of sell-in tools (e.g., presentations, franchise plans) for key internal and external communications, as well as ensure ongoing accuracy of all tools; work closely with Global Product leader to ensure product plans and marketing strategy are integrated into materials
• Lead brand tracking, industry and consumer research initiatives in partnership with global insights team
• Act as thought-leader and global trend expert for assigned brands; share and leverage learnings to inspire franchise and content plans

 

Critical Skills:
• Franchise strategist: demonstrated expertise in transforming strategy and vision into actionable plans that deliver on and exceed goals; innovative thinker with an integrated approach to building global business
• Detail-oriented multi-tasker: organized project manager who effectively prioritizes commitments and can execute multiple projects at once; ability to work under time pressure and adaptable to change
• Digital-first mindset: current on latest trends/best practices and knows how to use digital and social platforms and channels to best engage audiences; desire to be on the forefront of digital trends and analytics
• Data-driven: uses measurement, insights and analysis to inform thinking and planning; shares learnings with others in a timely manner and is continually looking for signals that could lead to new opportunities
• Customer-centric thinker: understands customer needs/wants and represents voice of the consumer to help guide brand development; uses insights to shape strategy and recommendations
• Collaborative: able to work with and get information from internal groups (e.g. regional marketers, finance, legal, design); seasoned motivator who can inspire others to action
• Expert communicator: skilled in both written and verbal communication
• Presentation expertise: can deliver complex information in a compelling way; proactive leader who presents ideas and recommendations in a way that aligns others quickly to support
• Storytelling: communicates a vision and brings brand projects/initiatives to life
• Creative excellence: inspires and recognizes strong creative; knows what will resonate with consumers and why; proficient in delivering actionable feedback that enhances execution
• Budget planning: able to make the most of marketing and development budgets; focused on effectiveness and efficiency of spend

 

Education and Experience Requirements:
• Minimum of 8-10 years progressive experience supporting a fully integrated marketing program
• Bachelor’s degree in Marketing, Communication, Advertising or related field
• MBA strongly preferred
• Entertainment industry experience a plus
• Expertise leading and developing global IP
• Proficient in building world class, leading edge media, advertising and promotions campaigns
• Demonstrated proficiency leading and influencing cross-functional teams
• Proven experience managing external agencies


Nearest Major Market: Los Angeles

Job Segment: Branding, Brand Manager, Marketing MBA, Senior Brand Manager, Marketing

Date: Oct 28, 2019