Assistant Brand Manager - Franchise Brands Sat Jun 29 02:00:00 CDT 2019 Burbank, CA 555622300 11862 Global & Regional Marketing 1 Employee <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and life, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.</span></span></p> <p style="margin: 0in 0in 0pt;"><font><font color="#000000">We have an immediate need for a proactive, extremely detail-oriented </font></font>Assistant Brand Manager <font><font color="#000000">to help support global partnership, product development and marketing initiatives across our high-profile Power Rangers, Action and Overwatch brands in our Burbank office. In this role, you will partner with cross-functional teams to drive line planning and operations management. You will also assist on consumer facing marketing initiatives such as strategic partnerships, digital, social and brand publicity activations. Successful candidates are organized, proactive, energetic, collaborative, responsive, flexible, and creative.&nbsp; </font></font></p> <p style="margin: 0in 0in 0pt;"><font color="#000000">&nbsp;</font></p> <p style="margin: 0in 0in 0pt;"><font color="#000000">Under the direction of the Sr. Director, Global Franchise Development, you will primarily: </font></p> <ul> <li><span style="font-style: normal;"><span style="font-weight: normal;">Manage input and maintenance of day-to-day product development and line planning systems across the brands.&nbsp; Work directly with multiple cross-functional and regional teams to update inputs and respond quickly to changing needs. Provide ongoing reports to global brand teams. 40%</span></span></li> <li><span style="font-style: normal;"><span style="font-weight: normal;">Assist in managing digital and social campaigns. Manage and maintain all global marketing calendars for our brand publicity, social, and digital activities across multiple brands.&nbsp; 15%</span></span></li> <li><span style="font-style: normal;"><span style="font-weight: normal;">Assist in the creation of digital assets for product sell-in and marketing communications, and lead maintenance and trafficking of assets to key internal and external partners.&nbsp; 10%</span></span></li> <li><span style="font-style: normal;"><span style="font-weight: normal;">Assist in the development and distribution of sell-in tools (presentations, sell sheets, etc.) for key internal and external meetings, as well as provide additional creative and marketing support for global shows and events. 10%</span></span></li> <li style="margin: 0in 0in 0pt;"><span><span style="font-style: normal;"><span style="font-weight: normal;">Communicate and follow up with current and potential strategic partners, eventually to become a key point of contact 10%</span></span></span></li> <li style="margin: 0in 0in 0pt;"><span><span style="font-style: normal;"><span style="font-weight: normal;">Research and help prepare reports, presentations, and regional &ldquo;power of the brand&rdquo; data for use presentations decks 10%</span></span></span></li> <li style="margin: 0in 0in 0pt;"><span><span style="font-style: normal;"><span style="font-weight: normal;">Assist with coordinating and note taking at meetings with internal stakeholders 5%</span></span></span></li> </ul> <p style="margin: 0in 0in 0pt;"><font>&nbsp;</font></p> <p style="margin: 0in 0in 0pt;"><font>This opportunity is for you if:</font></p> <ul> <li><span style="font-style: normal;"><span style="font-weight: normal;">You are extremely detail oriented, organized and able to manage and execute multiple projects at once.</span></span></li> <li><span style="font-style: normal;"><span style="font-weight: normal;">You are an effective written and verbal communicator.</span></span></li> <li><span style="font-style: normal;"><span style="font-weight: normal;">You thrive on figuring things out and making things happen; prioritization and time management are your strengths. </span></span></li> <li><span style="font-style: normal;"><span style="font-weight: normal;">You are collaborative; able to work with, get information/help from internal groups e.g. regional marketers, finance, legal, design.</span></span></li> <li><span style="font-style: normal;"><span style="font-weight: normal;">You have an authentic interest in the world around us; you actively consume and are aware of trends in entertainment, pop culture, etc.</span></span></li> <li><span style="font-style: normal;"><span style="font-weight: normal;">You have an entrepreneurial spirit and excel at working in a fast-paced culture. </span></span></li> </ul> <p style="margin: 0in 0in 0pt;"><font>&nbsp;</font></p> <p style="margin: 0in 0in 0pt;"><font>Education and Experience Requirements: </font></p> <ul> <li><span style="font-style: normal;"><span style="font-weight: normal;">Associates Degree in Business or related field required, Bachelor&#39;s Degree preferred.</span></span></li> <li><span style="font-style: normal;"><span style="font-weight: normal;">Demonstrated strong proficiency in full Microsoft Office applications (PowerPoint, Excel, Word, Outlook)</span></span></li> <li><span style="font-style: normal;"><span style="font-weight: normal;">Experience working with project management or other data management systems a plus</span></span></li> <li>Agency or entertainment industry experience a plus</li> </ul>

Assistant Brand Manager - Franchise Brands

At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and life, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.

We have an immediate need for a proactive, extremely detail-oriented Assistant Brand Manager to help support global partnership, product development and marketing initiatives across our high-profile Power Rangers, Action and Overwatch brands in our Burbank office. In this role, you will partner with cross-functional teams to drive line planning and operations management. You will also assist on consumer facing marketing initiatives such as strategic partnerships, digital, social and brand publicity activations. Successful candidates are organized, proactive, energetic, collaborative, responsive, flexible, and creative. 

 

Under the direction of the Sr. Director, Global Franchise Development, you will primarily:

  • Manage input and maintenance of day-to-day product development and line planning systems across the brands.  Work directly with multiple cross-functional and regional teams to update inputs and respond quickly to changing needs. Provide ongoing reports to global brand teams. 40%
  • Assist in managing digital and social campaigns. Manage and maintain all global marketing calendars for our brand publicity, social, and digital activities across multiple brands.  15%
  • Assist in the creation of digital assets for product sell-in and marketing communications, and lead maintenance and trafficking of assets to key internal and external partners.  10%
  • Assist in the development and distribution of sell-in tools (presentations, sell sheets, etc.) for key internal and external meetings, as well as provide additional creative and marketing support for global shows and events. 10%
  • Communicate and follow up with current and potential strategic partners, eventually to become a key point of contact 10%
  • Research and help prepare reports, presentations, and regional “power of the brand” data for use presentations decks 10%
  • Assist with coordinating and note taking at meetings with internal stakeholders 5%

 

This opportunity is for you if:

  • You are extremely detail oriented, organized and able to manage and execute multiple projects at once.
  • You are an effective written and verbal communicator.
  • You thrive on figuring things out and making things happen; prioritization and time management are your strengths.
  • You are collaborative; able to work with, get information/help from internal groups e.g. regional marketers, finance, legal, design.
  • You have an authentic interest in the world around us; you actively consume and are aware of trends in entertainment, pop culture, etc.
  • You have an entrepreneurial spirit and excel at working in a fast-paced culture.

 

Education and Experience Requirements:

  • Associates Degree in Business or related field required, Bachelor's Degree preferred.
  • Demonstrated strong proficiency in full Microsoft Office applications (PowerPoint, Excel, Word, Outlook)
  • Experience working with project management or other data management systems a plus
  • Agency or entertainment industry experience a plus


Nearest Major Market: Los Angeles

Job Segment: Branding, Brand Manager, Franchise, Product Development, Marketing, Retail, Research

Date: Jun 29, 2019

Requisition ID: 11862