VP, Global Licensing & Business Development

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Date: Oct 19, 2021

Location: Burbank, California, US

Company: Hasbro

At Hasbro we’re changing the face of play and entertainment. We’re looking for people who want to explore, experiment and innovate to come up with the best ideas. Our culture of community, passion, integrity, creativity and inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 90+ years and we believe the best if yet to come.

We are seeking to add a Vice President, Business Development, to play an exciting and integral role in our Digital Gaming and Gambling License business leading relationships with Hasbro licensees! In this role you will lead licensing business development in the Digital Gaming and Gambling industries for all Hasbro brands. You will network with leading game developers across all geographies and all platforms to identify strong partners and negotiate all new licensing deals.  Do you lead negotiations with external partners globally? If you are passionate about growing partner relationships bring your expertise to Hasbro, we would love for you to be part of our team!


A day in the life as a Vice President, Business Development

  • Prospect new deals and negotiate long term licensing agreements for Hasbro brands across console, PC, mobile and emerging platforms. Similarly identify and negotiate opportunities in the gambling industry with a focus in on-line, real money gambling.
  • As a business leader, assess Hasbro brand portfolio for innovative digital game opportunities.
  • Establish relationships with game companies via trade shows and on site visits to ensure a pipeline of opportunities.
  • Lead senior level relationships with key partners across multi regional licensees across gaming and gambling industry.
  • Serve as industry expert on digital gaming industry and gambling industry, securing market intelligence from business partners and key suppliers. Educate Hasbro brand teams on industry trends relevant to IP.
  • Work with digital production team and licensees to validate licensee product roadmaps to ensure accurate brand exploitation and quality. Conduct regular product reviews, ideally on site.
  • Assist in reviewing M&A opportunities in the digital gaming industry.


What you’ll bring:

  • Minimum 12 years’ experience in digital gaming industry. Priority experiences include, business development, content development and financial management.
  • Multi-region experience, negotiating deals in US and International markets
  • Shown success in complex deal negotiation and contract oversight
  • Familiarity with brand licensing.
  • Ability to identify and line up long-term value opportunities with potential new licensing partners by building positive relationships.
  • Ability to work autonomously and deliver results in a highly matrixed organization.
  • Expertise as a strategic and positive leader who can bring together individuals to problem solve and develop mutual success.
  • Outstanding relationship skills. Ability to galvanize and influence a variety of partners inside and outside the Hasbro organization.
  • Excellent written and verbal communication skills.
  • MBA preferred.


Skills required

  • Excellent negotiator & sales creator.
  • Strong interpersonal skills and an outstanding a relationship builder.
  • Excellent presentation skills & executive presence.
  • Strong strategic planning skills and keen analytical skills.
  • Quick problem solver with ability to negotiate non-traditional business deals.
  • Able to budget and review financial models including forecasts and royalty structures.
  • Driven & results oriented.

Hasbro’s world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements and years with the company. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year round, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more!


Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

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