Key Account Manager

Date: 30 Jun 2025

Location: Copenhagen, Copenhagen, DK

Company: Hasbro

Hasbro European Trading BV ('HET') is Hasbro SA’s distributor in Europe, which sells to Hasbro SA’s customers in all major European countries.  Hasbro International Trading BV ('HIT') is Hasbro SA's distributor for Direct/FOB sales in Europe. Hasbro Danmark Filial AF Hasbro U.K ('the Company') provides sales, marketing and other services to HET and HIT in Denmark.

In the role of the Key Account Manager your responsibilities will include the following: 

  • Creating, implementing and monitoring approved full year account business plans with Customers through different European markets. 

  • Executing and monitoring approved promotions and marketing campaigns within the business plan including promotional spend. 

  • Monitoring our own stock availability and taking initiative to address any issues to ensure maximum availability of our online offering. 

  • Working together with the regional marketing teams to ensure best in class activation across the Customer area. 

  • Executing approved local business plans with Customers teams. 

  • Ensure brilliant execution of the basics with Customers and to develop a full year retail activation calendar. 

  • Measuring and evaluating digital retail activations to maximise ROI. 

  • Yearly discussion of aligned and optimized customer trade terms. 

  • Effectively managing approved promotional and marketing budgets to drive sales growth. 

  • Develop accurate and assumption based financial and inventory forecasts that drive high levels of accuracy  

  • Actively managing product portfolio based on Customer’s needs. 

    

You will need to have: 

  • Minimum 3 years of Key Account experience. 

  • Having a digital savvy, growth mindset. 

  • Strong commercial and negotiation skills. 

  • Organized self-starter with excellent planning ability. 

  • Team player, accountable, empathic and proactive. 

  • Professional and positive under all circumstances. 

  • Commercially savvy, with strong analytical skills and experience using data processing tools to analyse, develop insights and build sales strategies. 

  • Collaborative, flexible approach with a real interest in building trusting relationships that propel Hasbro to be partner of choice with the customer. 

  • Time Management – ability to prioritise, deliver to deadlines and multi-task 

  • Languages: fluency in English. 

  • Good PC skills. 

  

What We Offer: 

  • A fun international team. 

  • An amazing company culture where people come first. 

  • Flexible work culture. 

 

About us: 

From toys and games, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands. Hasbro’s purpose is to make the world a better place for children and their families by creating the world’s best play experiences. At Hasbro you’ll not only find a great place to continue your career but also where you can make a difference! 

 

Skills, Qualifications, Experience: 

  • 3+ years’ commercial sales management experience preferably with a background in Hard Goods / FMCG and online experience 

  • Computer Literacy, including; Outlook, Word, PowerPoint, Excel as well as SAP (or AS400) 

  • Negotiation skills/presentation skills – strong aptitude for development into account management 

  • Aptitude to use retailer systems 

  • Ability to manage difficult relationships 

  • Good communication and listening skills 

  

Responsibilities & Accountabilities: 

  • Lead the development & execution of the customer strategy to deliver against 3 year growth objectives and 1 year financial & share goals 

  • Develop and maintain outstanding relationships with key customers to be viewed as ‘best in class’ business partners and preferred suppliers 

  • Negotiate and implement Trading Terms and JBPs that achieve win-win outcomes 

  • Utilise analytics & data to develop a deep understanding and application of ROI metrics to maximize trade spend to deliver ambitious sales objectives 

  • Collaborate with marketing, shopper insights, field merchandising, demand planning & finance to ensure full alignment & execution of brand and category strategies to deliver sustainable growth with the customer. 

  • Provide internal visibility and advocacy of customer objectives and plans  

  • Ad hoc requests as required 

 

We are an Equal Opportunity / Affirmative Action Employer

The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.

 

Shortlisted candidates may be subjects to reference check.

 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or coordinator know.