Key Account Manager Denmark

Date: 4 Sep 2023

Location: Copenhagen, Copenhagen, DK

Company: Hasbro

For our Nordic team we are recruiting for a new commercial talent who lives in the Copenhagen area.

We’re looking for a Key Account Manager who wants to explore, experiment and innovate to come up with the best ideas.  Our culture of community, passion, integrity, creativity and inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 100 years and we believe the best is yet to come.


Teamwork and entrepreneurship are essential for a successful fulfilment of this job. In this role you’ll be the lead manager of a portfolio of key-business partners with the main target to strengthen the relationship and grow our business together. This means that you'll play an important role in Hasbro’s future growth and success in the Nordic market. This position operates from our Nordic office in Copenhagen (hybrid). Copenhagen with surroundings is preferable location.


To be successful in this role it’s important to be a strategic communicator and a true talent in relationship building. We are looking for a highly adaptable candidate who can switch between long-term strategic initiatives one moment and pivot into rapid, tactical actions the next moment.


A day in the life of a Key Account Manager:

  • Support and monitor execution of joint business plans and implement KPI’s to track performance together with your key-retail partners. 
  • Build and maintain multi-level business relationships with our business partners
  • Support with the creation of optimized and commercially viable proposals based on EU Trading terms and allowances.
  • Oversee pragmatic sales forecasting based on demand and sell out (base line and incremental volume).
  • Support the joint marketing activation and promotional planning process including post promotional analysis & ROI.
  • Present the annual Terms & Conditions agreement and support to drive them to conclusion within the financial allowance’s targets. 
  • In coop with the Business Analyst coordinate and assess overall effectiveness of the plans and support to create new options and ideas to deliver to the objectives.



What you'll bring:


  • You are an experienced Key Account Manager who understands and demonstrates what is needed to be successful in a fast paced consumer goods company. Ideally, you have at 3-5 years Key Account Management experience.
  • You are a confident manager able to sell concepts effectively by creating buy-in from customers. You understand market trends and are able to adjust the business plans accordingly to meet the targets and you can track long term objectives via short term actions.
  • You are able to understand shopper need states and shopping missions which you can translate into recommending commercial activation plans to serve identified shopper need states. You can support our Category Management team with meaningful insights coming from internal and external resources.
  • You have the skills to tell strong, relevant and consistent stories, persuade and engage audience whilst taking the customer to the brand and category journey. You understand the need of the audience, and you can inspire, drive engagement, elevate level of partnership by showing the benefits of our brands.
  • Action orientated self-motivated sales professional with demonstrable business acumen
  • Manage multiple stakeholder experiences within a multi-channel retail buying environment
  • Ability to establish realistic plans; identify action steps; and juggle multiple priorities 
  • Languages: English (verbal & in writing)


If you are interested and want to apply, please send your application in English.


About Us

From toys and games, to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands. Hasbro’s purpose is to make the world a better place for children and their families by creating the world’s best play experiences. The company is committed to corporate social responsibility and philanthropy, ranking on the 2022 100 Best Corporate Citizens list by CR Magazine and being named one of the World’s Most Ethical Companies by Ethisphere Institute for the past eight years. At Hasbro you’ll not only find a great place to continue your marketing career but also where you can make a difference!


What we offer


  • A dynamic, fun and international team.
  • An outstanding company culture where people come first.
  • An individual development plan which will enable you to grow your skills and talents.
  • A flexible working policy that enables and empowers our employees to work where they are most effective.
  • A competitive salary with attractive secondary benefits.


Company Information


Hasbro SA, manufactures and sells Hasbro toy and games products around the world through its appointed distributors.  Hasbro Danmark Filial AF ('the Company') provides sales/marketing and other services to such appointed distributors in the Danish market. #LI-KW10