Analyst e-Commerce Tue Sep 24 02:00:00 CDT 2019 Dreieich, Fran 559109100 11598 Regional Sales & Merchandising 1 Employee <p><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Hasbro SA, based in Delemont Switzerland, manufactures and sells Hasbro toy and games products around the world. Hasbro European Trading BV ('HET') is Hasbro SA’s distributor in Europe, which sells to Hasbro SA’s customers in all major European countries.  Hasbro International Trading BV ('HIT') is Hasbro SA's distributor for FOB sales in Europe  Hasbro Deutschland GmbH ('the Company') provides sales, marketing and other services to HET and HIT in Germany.</span></span></p> <p><u><strong><font color="#000000">MAIN PURPOSE OF ROLE</font></strong></u></p> <p style="margin: 0cm 0cm 0pt;">Hasbro Deutschland<font color="#000000"> provides services to Hasbro SA its distributors and their support network in Europe, Middle East and Africa. The eCommerce Analyst will provide the following services:</font></p> <ul> <li><span style="font-weight: normal;">Responsible for assisting in the creation of EU eCommerce/digital dashboards for the distributor markets</span></li> <li><span style="font-weight: normal;">Perform data interrogation and analysis to drive marketing, web and mobile site optimizations and associated business recommendations</span></li> <li><span style="font-weight: normal;">Provide analysis of marketing and web behavior</span></li> <li><span style="font-weight: normal;">Be the eCommerce expert for Hasbro SA’s distributors and their service providers in Europe</span></li> <li><span style="font-weight: normal;">Produce regular reporting for eCommerce Director & Local Teams</span></li> <li><span style="font-weight: normal;">Identify future channel trends and anticipate impact on business</span></li> <li><span style="font-weight: normal;">Lead internal presentation creation for senior business meetings both internal and external</span></li> </ul> <p style="margin: 0cm 0cm 0pt;"><b><font color="#000000">Specific Responsibilities/ Tasks:</font></b></p> <p style="margin: 0cm 0cm 0pt;"><font color="#000000"> </font></p> <ul> <li><span style="font-weight: normal;"><span>Create dashboards from various data points to provide weekly reports against agreed business KPIs </span></span></li> <li><span style="font-weight: normal;"><span>Perform ROI analysis on promotional campaigns through social, search, display and CRM to recommend best ROAS opportunities </span></span></li> <li><span style="font-weight: normal;"><span>Deliver data-driven insights that lead to increased traffic, site conversion and ROAS on Hasbro owned and retailer sites</span></span></li> <li><span style="font-weight: normal;"><span>Work with eCommerce Director and Leading eCommerce markets to develop world class retail partner and business support tools </span></span></li> <li><span style="font-weight: normal;"><span>Provide insights to local digital marketing and retail teams when planning & developing marketing initiatives to increase website traffic, improve conversion rates, and increase basket spend</span></span></li> <li><span style="font-weight: normal;"><span>Through analysis of market trend information, draw out strategic implications and recommendations to company’s business issues and opportunities</span></span></li> </ul> <ul> <li><span style="font-weight: normal;"><span>Train new markets/ users on analytics tools</span></span></li> <li><font color="#000000">Communicating with third party marketing agencies to get the best use out of data </font></li> </ul> <p> </p> <p><u><strong>PERSON SPECIFICATION</strong></u></p> <p><strong><font color="#000000">Qualifications Required</font></strong></p> <p><font color="#000000">Degree calibre and/or extensive analytics or platform experience in the eCommerce channel</font></p> <p><strong><font color="#000000">Experience Required</font></strong></p> <ul> <li><span style="font-style: normal;"><span style="font-weight: bold;">Proven solid experience in data analysis, at least some of which has been gained in eCommerce/digital</span></span></li> <li><span style="font-style: normal;"><span style="font-weight: bold;">Proven data gathering skills - experience with secondary data sources (NPD, Nielsen, Kantar, IRI data)</span></span></li> </ul> <p style="margin: 0cm 0cm 0pt;"><em><b><font color="#000000">DESIRABLE: </font></b></em></p> <ul> <li><span style="font-style: normal;"><span style="font-weight: normal;"><span style="font-weight: normal;">Experience of working with multiple markets in a matrix organisation</span></span></span></li> <li><span style="font-style: normal;"><span style="font-weight: normal;">Knowledge of the key European eCommerce customers (Amazon, etc.)</span></span></li> <li><font color="#000000">Experience in the eCommerce Channel</font></li> </ul> <p><strong><font color="#000000">Knowledge and Skills Required</font></strong></p> <ul> <li><span style="font-style: normal;"><span style="font-weight: normal;">Experience using consumer and market trend information to draw out strategic implications and recommendations to company’s business opportunities in the eCommerce channel</span></span></li> </ul> <ul> <li><span style="font-style: normal;"><span style="font-weight: normal;">Creative thinker with the ability to show information in a highly visual way</span></span></li> <li><span style="font-style: normal;"><span style="font-weight: normal;">Excellent quantitative analysis skills </span></span></li> <li><span style="font-style: normal;"><span style="font-weight: normal;">Gathering and analyzing large amounts of data to help identify, validate and communicate trends</span></span></li> <li><span style="font-style: normal;"><span style="font-weight: normal;">Strong interpersonal, written and verbal communication skills </span></span></li> <li><font color="#000000">Must be proficient with MS-Excel and PowerPoint</font></li> </ul> <p><strong><font color="#000000">Behaviours / Competencies Required</font></strong></p> <ul> <li><span style="font-style: normal;"><span style="font-weight: normal;"><span>Excellent planning</span></span></span></li> <li><span style="font-style: normal;"><span style="font-weight: normal;"><span>Organised Self-starter</span></span></span></li> <li><span style="font-style: normal;"><span style="font-weight: normal;"><span>Long-term planning</span></span></span></li> <li><span style="font-style: normal;"><span style="font-weight: normal;"><span>Team player</span></span></span></li> <li><span style="font-weight: normal;"><span>Ability to quickly become competent in the use of alternative analytics tools </span></span></li> <li><font color="#000000">High level of numeracy and attention to detail </font></li> </ul> <p> </p>

Analyst e-Commerce

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Date: Sep 24, 2019