Business Development Manager - Wizards Play Network

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Date: Jun 16, 2025

Location: Dreieich, Frankfurt, DE

Company: Hasbro

At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in!

 

What is this role about?

Our Play Network group is looking to add a collaborative Business Development Manager in Germany to the team!

Our team’s goal is to optimize in-store sales and play along the hobby channel, working on our brands and products visibility and accessibility.

We work with a network of Game Stores and other retailers that form our Play Network partnership program. The Business Development Manager (GSA) will be working on expanding the network in German-speaking countries.

We're looking for someone who is located in Berlin and open to remote work.

 

Key Resposibilities: 

Building strong relationship with retail partners in Germany

  • Act as a main program representative in German-speaking countries.
  • Take the lead on building the acquisition strategy and tactics within the region.
  • Collaborate with Play Network Program managers and other Business Development Managers to create a roadway for new types of partners willing to join the network.

 

Coordinate expansion efforts

  • Constantly work on expanding outreach and contact network on behalf of the team.
  • Attend customer conferences, trade shows and industry events.
  • Build strong relationships with key industry players and representatives (distributors, cooperative groups, retail franchises, associations, show organizers etc).
  • Create and manage approval and onboarding process for new categories of partners.

 

Analysis and communication:

  • Work closely with BI and Data Analytics to track the key acquisition and retention metrics.
  • Build and maintain acquisition trackers.
  • Draft and distribute regular acquisition updates to key internal collaborators.

 

What you'll bring...

  • 3 to 5 years of experience in account management, managing external partnerships or business development efforts. 
  • Mandatory background working in international and multicultural environment.
  • Understanding of Hobby/Gaming industry and consumer behavior.
  • Fluent in English and German.

 

Knowledge, Abilities and Skills we are looking for

  • Strong desire to collaborate and establish relationships with both internal and external partners.
  • Ability and willingness to drive a range of issues, large and small to completion.
  • An ambitious spirit with ability to manage, develop, and build process within a large organization.
  • Willingness to experiment and take calculated risks.
  • Proactively seek out and listen to diverse points of view.
  • Excellent oral, written, and visual communication skills.
  • Strong organizational and collaboration skills.
  • Ability to work independently and address new and ambiguous situations with a solutions-oriented approach.
  • Efficient, capable of prioritizing and balancing multiple projects simultaneously.
  • High attention to detail and super organized.
  • Intermediate to advanced proficiency with Microsoft Office applications including, Word, PowerPoint, Excel & Outlook.

 

Our Values

  • Be legendary: practice excellence, improve on our legacy, create awesomeness. 
  • Build a well-rounded crew: inclusivity and diversity in both our teams and games.
  • Delve into dungeons: embrace challenges with openness and creativity.
  • Don’t split the party: agree or disagree but commit. Collaborate and have respect for each other.
  • It takes a multiverse: we are driven by the lifelong satisfaction of our fans.

 

We are an Equal Opportunity / Affirmative Action Employer

The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.

 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or coordinator know.


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