Manager Customer Experience (m/w/d) Mon Sep 30 00:00:00 CDT 2019 Dreieich, Fran 596410400 16981 Global & Regional Marketing 1 Employee <p><span style="font-size:14px"><span>Hasbro SA, based in Delemont Switzerland, manufactures and sells Hasbro toy and games products around the world. Hasbro European Trading BV (&#39;HET&#39;) is Hasbro SA&rsquo;s distributor in Europe, which sells to Hasbro SA&rsquo;s customers in all major European countries.&nbsp; Hasbro International Trading BV (&#39;HIT&#39;) is Hasbro SA&#39;s distributor for FOB sales in Europe&nbsp; Hasbro Deutschland GmbH (&#39;the Company&#39;) provides sales, marketing and other services to HET and HIT in Germany.</span></span></p> <p><em><span style="font-size:11pt"><span><span style="color:#000000">Wir sind die deutsche Tochtergesellschaft des amerikanischen Spielwarenherstellers HASBRO und unterst&uuml;tzen lokal als Dienstleistungsunternehmen die Hasbro European Trading B.V. beim Verkauf und dem Marketing der beliebten Spiele und Spielzeuge. </span></span></span></em></p> <p><em><span style="font-size:11pt"><span><span style="color:#000000">&nbsp;</span></span></span></em></p> <p><em><span style="font-size:11pt"><span><span style="color:#000000">We are looking for</span></span></span></em></p> <h1 align="center" style="text-align:center"><strong><span><span style="color:#000000"><span style="font-size:medium">1 Insigths Manager (m/w/d)</span></span></span></strong></h1> <h1 align="center" style="text-align:center"><span><span style="font-size:medium"><span style="color:#000000">&nbsp;( fixed-term contract, based in Dreieich, part-time working possible)</span></span></span></h1> <p><em><span style="font-size:11pt"><span><span style="color:#000000">Hasbro SA, based in Delemont Switzerland, manufactures and sells Hasbro toy and games products around the world. Hasbro European Trading BV (&#39;HET&#39;) is Hasbro SA&rsquo;s distributor in Europe, which sells to Hasbro SA&rsquo;s customers in all major European countries. Hasbro International Trading BV (&#39;HIT&#39;) is Hasbro SA&#39;s distributor for Direct/FOB sales in Europe. Hasbro Deutschland GmbH provides sales and marketing and other services to HET and HIT in Germany/Austria/Switzerland and has appointed Hasbro Deutschland GmbH, Dreieich to assist with such services. </span></span></span></em></p> <p><em><span style="font-size:11pt"><span><span style="color:#000000">&nbsp;</span></span></span></em></p> <p><u><em><span style="font-size:13.5pt">Main Task</span></em></u></p> <p><em><span style="font-size:11pt"><span><span style="color:#000000">The purpose of this role is to provide the following services:</span></span></span></em></p> <p><em><span style="font-size:11pt"><span><span style="color:#000000">To develop Customer / Shopper Insight to assist in the marketing and promoting of brands to ensure maximum ROI for HET/HIT</span></span></span></em></p> <p>&nbsp;</p> <p><u><em><span><span style="font-size:13.5pt">Tasks:</span></span></em></u></p> <ul> <li><em><span><span style="font-size:11pt"><span>Shopper strategy: Understanding, evaluating and optimising everything in relation to the Customer/Consumer/Shopper path to purchase to build Hasbro brands</span></span><span style="font-size:11pt"><span>​</span></span></span></em> <ul style="list-style-type:circle"> <li><em><span style="font-size:11pt"><span style="color:#000000"><span><span><span style="font-size:11pt"><span>Sales Performance insight </span></span></span></span></span></span></em></li> <li><em><span style="font-size:11pt"><span style="color:#000000"><span><span><span style="font-size:11pt"><span>Market insight </span></span></span></span></span></span></em></li> <li><em><span style="font-size:11pt"><span style="color:#000000"><span><span><span style="font-size:11pt"><span>Audience insight</span></span><span style="font-size:11pt"><span>​</span></span></span></span></span></span></em></li> <li><em><span style="font-size:11pt"><span style="color:#000000"><span><span><span style="font-size:11pt"><span>Channel insight</span></span><span style="font-size:11pt"><span>​</span></span></span></span></span></span></em></li> <li><em><span style="font-size:11pt"><span style="color:#000000"><span><span><span style="font-size:11pt"><span>Brand insight</span></span><span style="font-size:11pt"><span>​​</span></span></span></span></span></span></em></li> <li><em><span style="font-size:11pt"><span style="color:#000000"><span><span><span style="font-size:11pt"><span>Media insight</span></span></span></span></span></span></em></li> </ul> </li> <li><em><span style="font-size:11pt"><span style="color:#000000"><span><span><span style="font-size:11pt"><span>Establishing research required to provide insights above, liaising with GCI if required.</span></span></span></span></span></span></em></li> <li><em><span style="font-size:11pt"><span style="color:#000000"><span><span><span style="font-size:11pt"><span>Market data analysis: Partner with the EU and Global Insights team to manage the main market data distributor relationship to create a consistent template to inform the local teams</span></span><span style="font-size:11pt"><span>​</span></span></span></span></span></span></em></li> <li><em><span style="font-size:11pt"><span style="color:#000000"><span><span><span style="font-size:11pt"><span>Respond to Senior Management added value requests to understand Brand and retail performance</span></span></span></span></span></span></em></li> <li><em><span style="font-size:11pt"><span style="color:#000000"><span><span><span style="font-size:11pt"><span>Analysis of current and future retail landscape and footprint of our brands</span></span><span style="font-size:11pt"><span>​ (Kantar)</span></span></span></span></span></span></em></li> <li><em><span style="font-size:11pt"><span style="color:#000000"><span><span><span style="font-size:11pt"><span>Understand and continue to develop our knowledge of the shopper journey to increase the sales of our brands, including leading research projects</span></span></span></span></span></span></em></li> <li><em><span style="font-size:11pt"><span style="color:#000000"><span><span><span style="font-size:11pt"><span>Understand the overall market impact on Hasbro brands, create best practices and identify opportunities to target competitor space </span></span></span></span></span></span></em></li> <li><em><span style="font-size:11pt"><span style="color:#000000"><span><span><span style="font-size:11pt"><span>Provide insights to help the Brand and Sales services to optimise ranges</span></span></span></span></span></span></em></li> <li><em><span style="font-size:11pt"><span style="color:#000000"><span><span><span style="font-size:11pt"><span>Provide framework to help Sales services to optimise exclusives by channel </span></span></span></span></span></span></em></li> <li><em><span style="font-size:11pt"><span style="color:#000000"><span><span><span style="font-size:11pt"><span>Partner with FunLab to agree research needed and share findings</span></span></span></span></span></span><span style="font-size:11pt"><span style="color:#000000"><span><span>&nbsp;</span></span></span></span><br /> <span style="font-size:11pt"><span style="color:#000000"><span><span>&nbsp;</span></span></span></span></em></li> </ul> <p><em><span><span style="font-size:13.5pt"><u>Profil</u>:<span style="color:#e2001a"><span> </span></span></span></span></em></p> <ul> <li><em><span><span style="font-size:11pt"><span>Degree level education (or equivalent)</span></span></span></em></li> <li><em><span><span style="font-size:11pt"><span>Experience in a Shopper / Customer analysis role, relationship activity, customer loyalty </span></span></span><span style="font-size:14px">management, customer relationship management and customer value management</span></em></li> <li><em><span style="font-size:11pt"><span style="color:#000000"><span><span><span style="font-size:11pt"><span>Proven experience in analysis and presentation of customer sales data to develop marketing and sales insights </span></span></span></span></span></span></em></li> <li><em><span style="font-size:11pt"><span style="color:#000000"><span><span><span style="font-size:11pt"><span>Ability to design, brief, negotiate and lead shopper research projects </span></span></span></span></span></span></em></li> <li><em><span style="font-size:11pt"><span style="color:#000000"><span><span><span style="font-size:11pt"><span>Ability to interpret research and data to make recommendations to teams on how to best influence the shopper journey on our brands</span></span></span></span></span></span></em></li> <li><em><span style="font-size:11pt"><span style="color:black"><span><span><span style="font-size:11pt"><span style="color:black"><span>Able to demonstrate strong:</span></span></span></span></span></span></span></em> <ul style="list-style-type:circle"> <li><em><span style="font-size:11pt"><span style="color:black"><span><span><span style="font-size:11pt"><span style="color:black"><span>Hindsight - taking full advantage of previous experiences/learning</span></span></span></span></span></span></span></em></li> <li><em><span style="font-size:11pt"><span style="color:black"><span><span><span style="font-size:11pt"><span style="color:black"><span>Foresight - clearly articulates plans and clarifies requirements to reach goals </span></span></span></span></span></span></span></em></li> <li><em><span style="font-size:11pt"><span style="color:black"><span><span><span style="font-size:11pt"><span style="color:black"><span>Insight &ndash; converges knowledge informed by hindsight and foresight to drive future capabilities</span></span></span></span></span></span></span></em></li> </ul> </li> <li><em><span style="font-size:11pt"><span style="color:black"><span><span><span style="font-size:11pt"><span style="color:black"><span>Developed influencing and negotiating skills and ability to build persuasive stories for internal and external parties.</span></span></span></span></span></span></span></em></li> <li><em><span style="font-size:11pt"><span style="color:black"><span><span><span style="font-size:11pt"><span style="color:black"><span>Clear and persuasive communicator (written and verbal), with strong listening and presentation skills (German &amp; English)</span></span></span></span></span></span></span></em></li> <li><em><span style="font-size:11pt"><span style="color:black"><span><span><span style="font-size:11pt"><span style="color:black"><span>Strong analytical capabilities</span></span></span></span></span></span></span></em></li> <li><em><span style="font-size:11pt"><span style="color:black"><span><span><span style="font-size:11pt"><span style="color:black"><span>Great people skills</span></span></span></span></span></span></span></em></li> <li><em><span style="font-size:11pt"><span style="color:black"><span><span><span style="font-size:11pt"><span style="color:black"><span>Demonstrate a can-do attitude</span></span></span></span></span></span></span></em>, s<em><span style="font-size:11pt"><span style="color:black"><span><span><span style="font-size:11pt"><span style="color:black"><span>trong drive for results</span></span></span></span></span></span></span></em></li> <li><em><span style="font-size:11pt"><span style="color:black"><span><span><span style="font-size:11pt"><span style="color:black"><span>Ability to challenges processes that impact customers receiving the best possible experience</span></span></span></span></span></span></span></em></li> <li><em><span style="font-size:11pt"><span style="color:black"><span><span><span style="font-size:11pt"><span style="color:black"><span>Experienced in influencing people, including people senior to their role</span></span></span></span></span></span></span></em></li> <li><em><span style="font-size:11pt"><span style="color:black"><span><span><span style="font-size:11pt"><span style="color:black"><span>Willing to work cross functionally to create and develop customer / shopper experience improvements to the benefit of Hasbro</span></span></span></span></span></span></span></em></li> <li><em><span style="font-size:11pt"><span style="color:black"><span><span><span style="font-size:11pt"><span style="color:black"><span>Anticipates &amp; proactively addresses challenges/issues</span></span></span></span></span></span></span></em>, <span style="font-size:14px"><em>demonstrating an entrepreneurial attitude</em></span></li> <li><em><span style="font-size:11pt"><span style="color:black"><span><span><span style="font-size:11pt"><span style="color:black"><span>Considers cultural and geographical differences</span></span></span></span></span></span></span></em></li> <li><em><span style="font-size:11pt"><span style="color:black"><span><span><span style="font-size:11pt"><span style="color:black"><span>Demonstrates Brand and Shopper Centered Thinking</span></span></span></span></span></span></span></em></li> <li><em><span style="font-size:11pt"><span style="color:black"><span><span><span style="font-size:11pt"><span style="color:black"><span>Ability to establish realistic plans</span></span></span></span></span></span></span></em>, <em><span style="font-size:11pt"><span style="color:black"><span><span><span style="font-size:11pt"><span style="color:black"><span>to convey clear expectations and juggle multiple priorities</span></span></span></span></span></span></span></em></li> <li><em><span style="font-size:11pt"><span style="color:black"><span><span><span style="font-size:11pt"><span style="color:black"><span>Makes timely decisions and acts</span></span></span></span></span></span></span></em></li> <li><em><span style="font-size:11pt"><span style="color:black"><span><span><span style="font-size:11pt"><span style="color:black"><span>Can demonstrate Leadership skills to a high standard</span></span></span></span></span></span></span></em></li> </ul> <p><span style="font-size:11pt"><span style="color:black"><span><span>&nbsp;</span></span></span></span></p> <p><span style="font-size:14px"><em>Die Kontinente unseres Globus hei&szlig;en Spa&szlig;, Unterhaltung und Abwechslung. Unser Produktportfolio bietet globale Marken und starke Innovationen. Meistern Sie spannende Herausforderungen in einem abwechslungsreichen internationalen Arbeitsumfeld und arbeiten Sie mit uns gemeinsam in tollen Teams. Wir freuen uns auf Sie!</em>.</span></p> <p><span style="font-size:12.0px"><span style="font-family:Arial, Helvetica, sans-serif"><a href="http://www.hasbro.com">Hasbro</a> (NASDAQ: HAS) is a global play and entertainment company committed to <em>Creating the World's Best Play Experiences.</em> From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 5 on the 2018 100 Best Corporate Citizens list by <em>CR Magazine</em>, and has been named one of the World’s Most Ethical Companies® by <em>Ethisphere Institute</em> for the past seven years. Learn more at <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.hasbro.com%2F&amp;esheet=51120871&amp;newsitemid=20150609006722&amp;lan=en-US&amp;anchor=www.hasbro.com&amp;index=3&amp;md5=1a3366471408237a95829a1b6adeae14" target="_blank">www.hasbro.com</a>, and follow us on Twitter (<a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2FHasbro&amp;esheet=51120871&amp;newsitemid=20150609006722&amp;lan=en-US&amp;anchor=%40Hasbro&amp;index=4&amp;md5=b213f22250cedb45acf2c04f724b17b5" target="_blank">@Hasbro</a> &amp; <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2FHasbroNews&amp;esheet=51120871&amp;newsitemid=20150609006722&amp;lan=en-US&amp;anchor=%40HasbroNews&amp;index=5&amp;md5=c1a66130b69a7e63ed868a76e3fc7bc8" target="_blank">@HasbroNews</a>) and Instagram (<a href="https://instagram.com/hasbro/?hl=en" target="_blank">@Hasbro</a>).</span></span></p>

Manager Customer Experience (m/w/d)

Hasbro SA, based in Delemont Switzerland, manufactures and sells Hasbro toy and games products around the world. Hasbro European Trading BV ('HET') is Hasbro SA’s distributor in Europe, which sells to Hasbro SA’s customers in all major European countries.  Hasbro International Trading BV ('HIT') is Hasbro SA's distributor for FOB sales in Europe  Hasbro Deutschland GmbH ('the Company') provides sales, marketing and other services to HET and HIT in Germany.

Wir sind die deutsche Tochtergesellschaft des amerikanischen Spielwarenherstellers HASBRO und unterstützen lokal als Dienstleistungsunternehmen die Hasbro European Trading B.V. beim Verkauf und dem Marketing der beliebten Spiele und Spielzeuge.

 

We are looking for

1 Insigths Manager (m/w/d)

 ( fixed-term contract, based in Dreieich, part-time working possible)

Hasbro SA, based in Delemont Switzerland, manufactures and sells Hasbro toy and games products around the world. Hasbro European Trading BV ('HET') is Hasbro SA’s distributor in Europe, which sells to Hasbro SA’s customers in all major European countries. Hasbro International Trading BV ('HIT') is Hasbro SA's distributor for Direct/FOB sales in Europe. Hasbro Deutschland GmbH provides sales and marketing and other services to HET and HIT in Germany/Austria/Switzerland and has appointed Hasbro Deutschland GmbH, Dreieich to assist with such services.

 

Main Task

The purpose of this role is to provide the following services:

To develop Customer / Shopper Insight to assist in the marketing and promoting of brands to ensure maximum ROI for HET/HIT

 

Tasks:

  • Shopper strategy: Understanding, evaluating and optimising everything in relation to the Customer/Consumer/Shopper path to purchase to build Hasbro brands
    • Sales Performance insight
    • Market insight
    • Audience insight
    • Channel insight
    • Brand insight​​
    • Media insight
  • Establishing research required to provide insights above, liaising with GCI if required.
  • Market data analysis: Partner with the EU and Global Insights team to manage the main market data distributor relationship to create a consistent template to inform the local teams
  • Respond to Senior Management added value requests to understand Brand and retail performance
  • Analysis of current and future retail landscape and footprint of our brands​ (Kantar)
  • Understand and continue to develop our knowledge of the shopper journey to increase the sales of our brands, including leading research projects
  • Understand the overall market impact on Hasbro brands, create best practices and identify opportunities to target competitor space
  • Provide insights to help the Brand and Sales services to optimise ranges
  • Provide framework to help Sales services to optimise exclusives by channel
  • Partner with FunLab to agree research needed and share findings 
     

Profil:

  • Degree level education (or equivalent)
  • Experience in a Shopper / Customer analysis role, relationship activity, customer loyalty management, customer relationship management and customer value management
  • Proven experience in analysis and presentation of customer sales data to develop marketing and sales insights
  • Ability to design, brief, negotiate and lead shopper research projects
  • Ability to interpret research and data to make recommendations to teams on how to best influence the shopper journey on our brands
  • Able to demonstrate strong:
    • Hindsight - taking full advantage of previous experiences/learning
    • Foresight - clearly articulates plans and clarifies requirements to reach goals
    • Insight – converges knowledge informed by hindsight and foresight to drive future capabilities
  • Developed influencing and negotiating skills and ability to build persuasive stories for internal and external parties.
  • Clear and persuasive communicator (written and verbal), with strong listening and presentation skills (German & English)
  • Strong analytical capabilities
  • Great people skills
  • Demonstrate a can-do attitude, strong drive for results
  • Ability to challenges processes that impact customers receiving the best possible experience
  • Experienced in influencing people, including people senior to their role
  • Willing to work cross functionally to create and develop customer / shopper experience improvements to the benefit of Hasbro
  • Anticipates & proactively addresses challenges/issues, demonstrating an entrepreneurial attitude
  • Considers cultural and geographical differences
  • Demonstrates Brand and Shopper Centered Thinking
  • Ability to establish realistic plans, to convey clear expectations and juggle multiple priorities
  • Makes timely decisions and acts
  • Can demonstrate Leadership skills to a high standard

 

Die Kontinente unseres Globus heißen Spaß, Unterhaltung und Abwechslung. Unser Produktportfolio bietet globale Marken und starke Innovationen. Meistern Sie spannende Herausforderungen in einem abwechslungsreichen internationalen Arbeitsumfeld und arbeiten Sie mit uns gemeinsam in tollen Teams. Wir freuen uns auf Sie!.

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 5 on the 2018 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).


Job Segment: Relationship Manager, Marketing Manager, Manager, Part Time, Customer Service, Marketing, Management, Research

Date: Sep 30, 2019