Manager Integrated Media Tue Dec 03 02:00:00 CST 2019 Dreieich, Fran 567662500 12768 Global & Regional Marketing 1 Employee <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Hasbro SA, based in Delemont Switzerland, manufactures and sells Hasbro toy and games products around the world. Hasbro European Trading BV ('HET') is Hasbro SA’s distributor in Europe, which sells to Hasbro SA’s customers in all major European countries.  Hasbro International Trading BV ('HIT') is Hasbro SA's distributor for FOB sales in Europe  Hasbro Deutschland GmbH ('the Company') provides sales, marketing and other services to HET and HIT in Germany.</span></span></p> <p style="margin: 0cm 0cm 0pt;"><span style="background: white;"><strong>Tasks</strong><b>:</b></span></p> <ul> <li><span style="font-weight: normal;"><span style="tab-stops: list 18.0pt;">Team lead of Integrated Media Team</span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list 18.0pt;">Full Budget Responsibility</span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list 18.0pt;">Optimising all media investment to drive portfolio sales by understanding full media landscape</span></span></li> </ul> <ul> <li><span style="font-weight: normal;"><span style="tab-stops: list 18.0pt;">Serve as in-house expert to the marketing team, educate on platforms, tools and program performance</span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list 18.0pt;">Ensure all our campaigns are fully integrated across physical and digital platforms</span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list 18.0pt;">Drive real-time optimizations and report back to business stakeholders</span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list 18.0pt;">Be senior lead in the collaboration with external media agencies</span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list 18.0pt;">Steer our investments in line with the annual commitments towards the TV stations / networks</span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list 18.0pt;">Liase our investments and commitments with the efforts of our TV placement agencyLeverage partnerships learnings and spend across all our brands </span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list 18.0pt;">Identify the best placement of our entertainment content on the most relevant broadcaster &nbsp;platforms to maximize effectiveness</span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list 18.0pt;">Test and learn of innovative media approaches and formats</span></span></li> </ul> <ul> <li><span style="font-weight: normal;">Lead analytics framework and process with agencies, including Brand Relevance studies, media reviews and Econometric Modelling studies</span></li> <li><span style="font-weight: normal;">Monitor media trends and the competitive environment and apply learnings</span></li> <li><span style="font-weight: normal;">Define targets to deliver against and keep tracking them (KPIs) </span></li> <li><span style="font-weight: normal;">Work closely with the US VP Integrated Media &amp; Omnichannel Marketing to encourage alignment and learnings and stay in contact with media leads in other EU countries</span></li> </ul> <p>&nbsp;</p> <p><span style="background: white;"><span style="font-weight: bold;"><b>Profil:</b></span></span></p> <ul> <li><span style="font-weight: normal;">Experience (5+ years) in media planning and negotiation with focus on TV, either in an agency, an FMCG company or at a TV broadcaster</span></li> <li><span style="font-weight: normal;">Evidence of media budget accountability in excess of 5M&euro; per annum</span></li> <li><span style="font-weight: normal;">High level of creativity and out-of-the-box thinking while at the same time strongly affine to numbers (investments and sales results)</span></li> <li><span style="font-weight: normal;">Strong leadership skills in people management, project management and negotiation</span></li> <li><span style="font-weight: normal;">Experience in delivering presentations to larger audience</span></li> <li><span style="font-weight: normal;">Advanced skills in Excel</span></li> <li><span style="font-weight: normal;">Fluent in German and English</span><br /> <span style="font-weight: normal;">&nbsp;</span></li> </ul> <p style="margin: 0cm 0cm 8pt; text-align: justify;"><b><font color="#000000">Desired Attitude</font></b></p> <ul> <li><span style="font-weight: normal;">Simply speaking: at Hasbro, we love what we do. To fit best into our team, you are passionate about your work, maintain a high energy level even if the going get&rsquo;s tough and tackle problems proactively and with a positive mindset.</span></li> <li><span style="font-weight: normal;">You are highly organized in your daily work and extremely reliable with deadlines and commitments.</span></li> <li><span style="font-weight: normal;">You speak frankly and are always constructive when looking for solutions. </span></li> <li><span style="font-weight: normal;">You like to negotiate with external parties and find deep contentment in knowing you have received the best deal possible.</span></li> <li><span style="font-weight: normal;">Your communication (both oral and written) is precise and gets to the point.</span></li> <li><span style="font-weight: normal;">You find the perfect balance between being creative and crunching numbers.</span></li> <li><span style="font-weight: normal;">You like working with numerous people and are extrovert in a way that makes it natural for you to easily connect with new people.</span></li> </ul> <p><span style="font-size:12.0px"><span style="font-family:Arial, Helvetica, sans-serif"><a href="http://www.hasbro.com">Hasbro</a> (NASDAQ: HAS) is a global play and entertainment company committed to <em>Creating the World's Best Play Experiences.</em> From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 5 on the 2018 100 Best Corporate Citizens list by <em>CR Magazine</em>, and has been named one of the World’s Most Ethical Companies® by <em>Ethisphere Institute</em> for the past seven years. Learn more at <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.hasbro.com%2F&amp;esheet=51120871&amp;newsitemid=20150609006722&amp;lan=en-US&amp;anchor=www.hasbro.com&amp;index=3&amp;md5=1a3366471408237a95829a1b6adeae14" target="_blank">www.hasbro.com</a>, and follow us on Twitter (<a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2FHasbro&amp;esheet=51120871&amp;newsitemid=20150609006722&amp;lan=en-US&amp;anchor=%40Hasbro&amp;index=4&amp;md5=b213f22250cedb45acf2c04f724b17b5" target="_blank">@Hasbro</a> &amp; <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2FHasbroNews&amp;esheet=51120871&amp;newsitemid=20150609006722&amp;lan=en-US&amp;anchor=%40HasbroNews&amp;index=5&amp;md5=c1a66130b69a7e63ed868a76e3fc7bc8" target="_blank">@HasbroNews</a>) and Instagram (<a href="https://instagram.com/hasbro/?hl=en" target="_blank">@Hasbro</a>).</span></span></p>

Manager Integrated Media

Hasbro SA, based in Delemont Switzerland, manufactures and sells Hasbro toy and games products around the world. Hasbro European Trading BV ('HET') is Hasbro SA’s distributor in Europe, which sells to Hasbro SA’s customers in all major European countries.  Hasbro International Trading BV ('HIT') is Hasbro SA's distributor for FOB sales in Europe  Hasbro Deutschland GmbH ('the Company') provides sales, marketing and other services to HET and HIT in Germany.

Tasks:

  • Team lead of Integrated Media Team
  • Full Budget Responsibility
  • Optimising all media investment to drive portfolio sales by understanding full media landscape
  • Serve as in-house expert to the marketing team, educate on platforms, tools and program performance
  • Ensure all our campaigns are fully integrated across physical and digital platforms
  • Drive real-time optimizations and report back to business stakeholders
  • Be senior lead in the collaboration with external media agencies
  • Steer our investments in line with the annual commitments towards the TV stations / networks
  • Liase our investments and commitments with the efforts of our TV placement agencyLeverage partnerships learnings and spend across all our brands
  • Identify the best placement of our entertainment content on the most relevant broadcaster  platforms to maximize effectiveness
  • Test and learn of innovative media approaches and formats
  • Lead analytics framework and process with agencies, including Brand Relevance studies, media reviews and Econometric Modelling studies
  • Monitor media trends and the competitive environment and apply learnings
  • Define targets to deliver against and keep tracking them (KPIs)
  • Work closely with the US VP Integrated Media & Omnichannel Marketing to encourage alignment and learnings and stay in contact with media leads in other EU countries

 

Profil:

  • Experience (5+ years) in media planning and negotiation with focus on TV, either in an agency, an FMCG company or at a TV broadcaster
  • Evidence of media budget accountability in excess of 5M€ per annum
  • High level of creativity and out-of-the-box thinking while at the same time strongly affine to numbers (investments and sales results)
  • Strong leadership skills in people management, project management and negotiation
  • Experience in delivering presentations to larger audience
  • Advanced skills in Excel
  • Fluent in German and English
     

Desired Attitude

  • Simply speaking: at Hasbro, we love what we do. To fit best into our team, you are passionate about your work, maintain a high energy level even if the going get’s tough and tackle problems proactively and with a positive mindset.
  • You are highly organized in your daily work and extremely reliable with deadlines and commitments.
  • You speak frankly and are always constructive when looking for solutions.
  • You like to negotiate with external parties and find deep contentment in knowing you have received the best deal possible.
  • Your communication (both oral and written) is precise and gets to the point.
  • You find the perfect balance between being creative and crunching numbers.
  • You like working with numerous people and are extrovert in a way that makes it natural for you to easily connect with new people.

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 5 on the 2018 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).


Job Segment: Media, Marketing Manager, Manager, TV, Animation, Marketing, Management, Creative

Date: Dec 3, 2019