Senior Brand Manager -Digital Games

Date: 25-Jun-2022

Location: Dreieich, Frankfurt, DE

Company: Hasbro

At Wizards of the Coast, we connect people around the world through play and imagination. From our genre defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in!

We are seeking a Senior Brand Manager, Digital Product Marketing to lead EMEA marketing efforts for digital games. This self-starter should have a passion for and experience in video game marketing which include product, brand, community, and awareness marketing initiatives. You will have extensive experience in the product marketing of high-profile games on multiple platforms, including PC and console, and with diverse business models, with strong understanding of digital product development, production, and customer engagement systems.

If you’re satisfied just being another cog in the corporate wheel, this role isn’t for you. We’re looking for someone to come help us define and build the games marketing organization of the future.

What You'll Do:

  • Vision Setter - Be the Marketing Business Owner and Internal Champion for your games.
  • Creative - Work with internal teams and external agencies to build larger-than-life authentic marketing campaigns.
  • Regional View - Recognize that Gamers exists everywhere and work across the regional teams to ensure success in key markets
  • Planning - Develop and Implement Marketing Campaigns with responsibility for handling a multi-million-dollar budget.
  • Strategic Leader - Plan, Develop, and Implement your Marketing Strategy (Positioning, Audience Segmentation, Market Strategy, etc.)and marketing goal-setting for your title.
  • Good Partner -  Build positive relationships across the organization through a collaborative mentality.
  • Stay informed on and draw conclusions from both the industry and key performance indicators such as engagement, retention, monetization, awareness, and market share.

What You’ll Bring:

  • A real passion for both games and the business of games.
  • A Self-Starter who is passionate about making waves in the games industry.
  • Validated experience in product marketing including go-to-market plans and marketing playbooks, with digital games' experience preferred.

Location: Position can sit in Germany or Netherlands

We are an Equal Opportunity / Affirmative Action Employer

The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.