Location Based Entertainment Project Manager

About Hasbro 

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.   

Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.  

For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.    

This is a 12 months fixed term contract

A day in the life of a Project Manager at Hasbro:

Strategy 

• Provide project oversight by facilitating planning, strategy and execution of team objectives. Serve as main liaison across leadership and brand and marketing teams.
• Work directly with licensees and internal partners to develop experiences that are innovative, brand forward and align with the business model of the project.
• Own partnerships and support identifying targeted demographics to ensure that each experience exceeds objectives for their targeted audiences.
• Work with external consultants to ensure decisions align with operational planning objectives, such as capacity planning, efficiency, standard operating procedures and the overall business plan throughout development.
• Use your creativity and knowledge to lead presentations to potential industry partners for themed entertainment projects.

• Be the key person from licensor side to work with licensee’s development team to ensure development is on track
• Use your knowledge and experience to provide comment and suggestion to licensee to elevate the quality of the project

Experience Production 

• Lead the development of high profile, mid- tier CAPEX investment experiences that involve a variety of customers including, but not limited to, internal and external leadership, operators, design agencies, brand managers, marketing and promotional agencies.
• Supervise all aspects of assigned location-based entertainment projects including planning, budget review, scheduling, design and construction with licensees.
• Nurture project development by including input on resolving project deliverables, tracking project updates and reporting as well as enforcement of contractual provisions and economic terms
• Establish project plans in collaboration with licensee to determine tasks, deliverables, planned resources, scheduled and amended deadlines.
• Coordinate with the licensee and internal creative teams to advise on the creative direction of the concept.
• Ensure integrity of creative vision throughout production.
• Identify, anticipate, and flag risks or issues at the project level that will impact opening dates or revenue forecasts.
• Conduct site visits, production inspections and grand opening supervision to ensure brand consistency.

Internal Communication 

• Connect with partners internally to build brand and marketing alignment for experiences.
• Stay up to date on our brand information and LBE industry trends find opportunities for innovative experiences and continued growth.
• Build and disseminate case studies on LBE experiences to be used as global sales tools.

Operations 

• Partner with outside consultants to flag and identify operational and throughput issues to ensure experiences are operationally sound and sustainable.
• Manage internal process and systems to best communicate with legal and financial partners.
• Contribute to the LBE team SharePoint to ensure all necessary documents are on the central portal
• Identify and support continuous process improvements for the global LBE organization

What you’ll bring:

• A College Degree with 5-7 years’ experience in Location Based Entertainment production/project management
• Experience with permanent attractions such as FEC’s, waterparks, theme parks other themed F&B a plus
• Fluent in Mandarin and English
• Proven track record influencing and managing both up and down to drive goals.
• Ability to multi-task and manage multiple development projects simultaneously
• We need a standout colleague who is able to think strategically and shift to carrying out tasks with strong communication skills that inspire others.
• Knowledge of Office applications and presentation software required.
• You should demonstrate tenacity, be ambitious and capable of developing/communicating a strategic vision for new businesses
• Some regional and international travel required, approx. 10-20%

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