Sr Project Manager (Location Based Entertainment Project)

The Consumer Products division of this local Hasbro entity provides services for the licensing business of Hasbro International Inc. (HII). We are currently recruiting for this position, based in the local office in this market.
 

Description

The Senior Project Manager, Location Based Entertainment (LBE)  is responsible for the successful end-to-end development and implementation of Hasbro’s global location-based entertainment (LBE) projects. The Senior LBE Project Manager will serve as the day to day point of contact for licensees developing large scale entertainment experiences including theme parks, water parks, family entertainment centers, live shows, events and exhibits, retail, dining and entertainment, and travel/hospitality attractions based on Hasbro brands.  Overseeing and managing project timelines, development and construction budgets, creative and concept reviews, the coordination of activities across cross-functional teams and internal communication across all levels of stakeholders both internally and externally to ensure the delivery of a best in class brand experiences.

Job Responsibilities:

Strategy 

• Provide project oversight by facilitating planning, strategy and execution of team objectives. Serve as main liaison amongst various internal and external leadership, global brand management and marketing teams.
• Evaluate regional competitive market activities to assess implications for concept plan in order to deliver against brand and category priorities.
• Work directly with licensee and internal stakeholders on leading the development of creative concepts that are innovative, brand forward and align with the business model of the designated project
• Partner with the licensee to identify targeted demographics to ensure that the experience exceeds measurable objectives for the targeted audience
• Work with external Hasbro consultants to ensure creative decisions align with operational planning objectives, such as capacity planning, throughput, standard operating procedures and the overall business plan throughout the development of experiences.
• Utilize creativity and knowledge to lead presentations to potential industry partners for themed entertainment projects.

Experience Production 

• Lead the development of high profile, large CAPEX investment experiences that involve a variety of stakeholders including, but not limited to, internal and external Senior Executives, operators, design agencies, brand managers, marketing and promotional agencies 

• Manage all aspects of ongoing location-based entertainment projects including planning, budget review, scheduling, design and construction
• Lead the project development process including determining project milestones, tracking project updates and reporting, enforcement of contractual provisions and economic terms
• Establish project plans in collaboration with licensee to determine tasks, deliverables, planned resources, scheduled and amended milestone dates
• Work alongside the creative team and the licensee to inform the creative direction of the concept and ensure integrity of creative vision through production

• Oversee design and construction approvals with development partners
• Identify, anticipate, and flag risks or issues at the project level that will impact opening dates or revenue forecasts
• Conduct site visits, production inspections and grand opening supervision to ensure brand consistency, best in class production, fabrication and installation and real time decision making and licensee support
• Act as the liaison with multi-disciplinary teams and global partners, communicating project information, and securing cross functional support
• Provide brand information and assets to licensees, and continue to keep them up to date on all the latest brand related information throughout the project development process

 Internal Communication 

• Communicate with internal stakeholders to create brand and marketing alignment for branded experiences
•  Stay up to date on Hasbro brand information and location-based industry trends to identify opportunities for innovative experience and continued growth for global experiences
• Create and disseminate case studies on LBE experiences to be used as global sales tools
• Represent the LBE team in cross functional regional meetings

Operations 

• Partner with outside consultants to flag and identify operational and throughput issues to ensure experiences are operationally sound and sustainable
• Manage internal process and systems that communicate with legal and financial stakeholders
• Contribute to the LBE team Sharepoint to ensure all necessary documents are on the central portal
• Identify and support continuous process improvements for the global LBE organization

Requirements:

• Bachelor’s Degree
• 7-10 years experience in Location Based Entertainment production/project management
• Ability to influence peers and manage both up and down to drive goals
• Ability to multi-task and manage 5-10 highly complex, large CAPAX development projects simultaneously
• ​​​​Ability to speak Mandarin is required
• Team player able to think strategically and execute tactically, as well as having the strong communication skills to inspire others
• Knowledge of Office applications and presentation software required
• Strong verbal and written communication skills
• You should demonstrate tenacity, be ambitious and capable of developing/communicating a strategic vision for new businesses
• Creative thinking, business minded, and organizational skills are a must