Key Account Manager

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

As the Key Account Manager, you will drive the vision and strategy for the Korea market, according to Hasbro targets, plans and principles. You will also be responsible for implementing commercial plans and effectively deploying resources with the respective distributor/s to achieve optimum revenue, profitability and market share.

What You’ll Do:

• Develop strong relations with distributor and direct retailer to build long term partnerships to drive indirect distribution of the retail universe and deliver the financial target.
• Lead the discussion with distributor and direct retailer and ensure they are in line with the overall sales strategy and budgets for recommendation and agreement.
• Partner with distributor and direct retailer leadership to ensure their teams have the skills and resources required and that they operate in a manner consistent with Hasbro values and priorities.
• In partnership with our key distributors and/or retail partners, proactively prepare and develop annual business planning for approval by regional management.
• Administer approved investment budget and track efficiency of spending and ensure performance-based usage of approved budget.
• Ensure development and implementation of customized sales plan and strategies for the achievement of Hasbro priorities and further growth.
• Review sales analysis and reports from distributor: understand key sell through patterns in store; provide feedback and suggest improvements to drive sell thru and business development opportunities.
• Identify and champion continuous improvement in new ways to better meet customer needs.
• Leverage full support of the wider business resources as appropriate to meet customer needs.
• Lead weekly business update and support Country Lead for bi-weekly regular Business Reviews.
• Supervise the preparation of forecast/sales plan on brand and product level for each specific customer and translate into sales.
• Attend product previews in conjunction with the team and with relevant customers.
• Partner with regional and local marketing to ensure full understanding and execution of the Brand strategies and monitor that brand plans are executed at retail and KPI’s are achieved in accordance with agreed strategy.
• Ensure appropriate quarterly performance conversations take place to effectively develop and retain talent to meet current and future business needs.
• Partner with direct report and counterpart to create team objectives and provide constructive feedback on performance on an on-going basis.
• Lead the team by example: ensuring effective communication, support and recognition is in place.
• Identify, recruit, retain and develop talent when/if needed.

What You’ll Bring:

• 8+ years senior sales experience with branded or lifestyle consumer products in multinational, matrixed organisations across multiple brands and high volume SKUs (FMCG or relevant Toy / Entertainment or Fashion company desirable).
• Previous sales experience across a broad channel portfolio including distributors and direct.
• Knowledge of various offline & online servicing models (outright / SOR / consignment / eCom enabler).
• Fluent in both Korean and English language (verbal and written) with the ability to communicate in a clear, persuasive that demonstrates high levels of EQ.
• In-depth understanding of the local retail landscape and knowledge of the key developments in a changing retail environment and how to maximise these.

Preferred Qualification & Skills:

• Experience building long term strategies and stretch goals with the motivation to effectively execute.
• Ability to think out of the box and be entrepreneurial to accelerate growth opportunities.
• Strong business and commercial acumen.
• Strong numeracy with the ability to analyse complex and sometimes incomplete data and make sound commercial decisions based on that analysis.
• Excellent influencing and reasoning skills, able to influence based on a factual and personal/emotional basis with ease.
• Ambitious, proactive, result-oriented, self-initiating, persistent and independent.
• Track record of being an inspiring leader and developing others.

#LI-Hybrid

Hasbro is an Equal Opportunities Employer 

The above is intended to describe the general content of the role and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or role requirements. We value diversity at Hasbro, and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

Interviews at Hasbro take place in person and virtually as part of our recruitment process. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and you have a medical condition or an individual need for adjustment to our process, and you believe it may affect your ability to be at your best, please let your recruitment partner know, so we can consider how best we can support you and make any adjustments that may reasonably be needed.  

About Hasbro 

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.

Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.

For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.