Key Account Specialist (6- Months Contract)

About Hasbro 

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.   

Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.  

For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.    

This position is a Maternity cover

KEY RESPONSIBILITIES

Financials

• In conjunction with Sales Manager, deliver the financial targets (sales and profitability) for designated key accounts.
• Relationship Management & Business Planning
• Establish ongoing business relations with major account buyers
• Formulate and implement effective sales strategy and promotion plans for key accounts: develop, present and execute plan, sales and promotions, negotiation of trading terms and trade spends.
• Work in conjunction with Marketing department to formulate the trade promotion programs
• Participate in the formal quarterly business review process with key accounts.

Category Management

• Maximize sales profit through improving shelving and display, implementing promotions and new product launching
• Ensure the execution of the company’s marketing plan with key accounts in a timely manner.
• Implement key store drivers (range, space, promotion and display), working with store planning teams where applicable.
• Ensure appropriate approvals in place for planograms, end caps, display stands and feature areas/ special events as negotiated with buyers.
• Work with marketing team to review catalogue layouts and content before going to print.
• Participate in regular local Sales and Marketing meetings
• Propose PO and processing PO, send to relevant teams to process. 

Forecasting & Inventory Management

• Working with key account forecast, work with buying teams on stock flow (taking into consideration agreed business plan and company’s financial goals).
• Working with Operations team, ensure inventory is available for upcoming events
• Look at stand-out issues for inventory: discuss possible action plans with key account (e.g. clearance or increase stock weights), communicate issues internally.

Qualification and relevant experience: 

• With 3-5 years expeirence in Key account management or sales related roles (Ideally having eperience in retailers/FMCGs) 
• Familiar with PO management and follow up.
• Fluent with English is must, Chinese will be a plus.  
• Familiar with Sales operation and admin adhoc
• Experience working with promotors will be ideal. 
• Willing to be Handson. 
• No oversea travel, traveling within Singapore (Weekly store visits)

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