Customer Marketing Specialist

Hasbro SA, based in Delemont Switzerland, manufactures and sells Hasbro toy and games products around the world. Hasbro European Trading BV ('HET') is Hasbro SA’s distributor in Europe, which sells to Hasbro SA’s customers in all major European countries. Hasbro International Trading BV ('HIT') is Hasbro SA's distributor for Direct/FOB sales in Europe  Hasbro France SAS ('the Company')provides sales, marketing and other services to HET and HIT in France.

Hasbro is looking for an experienced retail activation specialist to support our Customer Marketing execution in France, with a strong focus on FSDUs, in‑store displays, POS materials, and end‑to‑end retail execution. Based in Le Bourget du Lac, this role requires hands‑on expertise in delivering flawless in‑store activation and managing multiple cross‑functional stakeholders. As strong communication in both French and English is essential, interviews will be conducted in both languages, and candidates are requested to submit their application in English.

Main Purpose of the role  -

Support the execution of the Customer Marketing strategy in France, with a strong focus on the end-to-end management of Out of Aisle activations, in-store displays, and retail execution tools, ensuring flawless delivery across timelines, systems, and stakeholders.

The role acts as a key executional hub between Customer Marketing, Customer Service, Sales, Operations, Logistics, and Strategy teams, driving excellence in retail activation and supporting revenue growth and brand visibility at point of sale.

Key Responsibilities -

Out of Aisle, Displays & Retail Tools Execution (≈60%)

• Own and coordinate the end-to-end execution of Out of Aisle displays, secondary placements, and retail execution tools for the French market.
• Act as the main operational interface between Customer Marketing, customer service, Operations, Logistics, Sales, and Supply Chain to ensure feasibility, alignment, and on-time delivery.
• Manage timelines, critical paths, and dependencies for all retail activations, ensuring clarity and accountability across functions.
• Build, maintain, and continuously improve tracking tools, execution dashboards, and activation calendars to monitor status, risks, and delivery.
• Be an active contributor in cross-functional forums, proactively flagging issues, proposing solutions, and ensuring executional excellence.
• Ensure all retail tools and displays are delivered on time, in full, and in line with brand guidelines and retailer requirements.
• Support post-activation reviews, gathering executional learnings and best practices.
• Manage French corporate catalogue delivery.

Customer Marketing Execution (≈40%)

• Actively support the Senior Customer Marketing Manager in the execution of plans for key French customers, contributing to sell-in, sell-through, and in-store excellence.
• Support the execution of Customer Marketing plans aligned with brand priorities and commercial objectives.
• Localize customer marketing campaigns, toolkits, and materials for specific retailer needs.
• Partner with Sales teams to support customer presentations, previews, and activation storytelling.
• Coordinate with agencies and internal teams to deliver high-quality marketing materials.
• Monitor in-store execution and shopper experience, ensuring consistency across touchpoints.
• Support campaign effectiveness tracking and contribute to ROI analysis.

Ways of Working -

• Operate effectively in a matrix organization, flexing workload and priorities based on business needs.
• Work at pace, managing multiple projects simultaneously with a strong attention to detail.
• Champion collaboration, transparency, and continuous improvement across teams.

Skills & Capabilities Required:

Execution & Project Management -

• Strong project management skills, with proven ability to manage complex timelines and multiple stakeholders.
• Multitasking capability with a high level of organization, attention to detail and executional rigor.
• Experience using project management and tracking tools (e.g. trackers, timelines, dashboards).

Cross-Functional Collaboration -

• Confident working with Operations, Logistics, Sales, Supply Chain, and Marketing teams.
• Ability to coordinate and influence without direct authority in a matrix environment.

Mindset & Behaviours -

• Proactive, solution and business - oriented and hands-on.
• Resilient and comfortable working in fast-paced, changing environments.
• Strong sense of ownership and accountability.
• Team player with a collaborative and positive attitude.

Communication and relationship management -

• Clear and structured communication with internal stakeholders and external partners.
• Ability to translate complexity into clear actions and next steps.
• Capability to build and maintain strong relationships with key stakeholders, internally & externally to drive mutually beneficial partnerships and collaborations.

 Experience required -

• 3–5 years of experience in Customer Marketing, Trade Marketing, Shopper Marketing or Retail Execution.
• Hands-on experience in in-store execution, displays, POS or Out of Aisle activations is a must.
• Experience working with retailers and customer-facing teams.
• Advanced/Fluent English; French required.
• SAP experience is a strong plus.

We Play to Win with our Leadership Principles -

• Knowing is Half the Battle
• Break the Mold
• Take Charge
• Be Legendary
• Friendship is Magic
• Matrix of Leadership

#LI-Hybrid

Hasbro is an Equal Opportunities Employer

The above is intended to describe the general content of the role, and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or role requirements. We value diversity at Hasbro, and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. 

Interviews at Hasbro take place in person and virtually as part of our recruitment process. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and you have a medical condition or an individual need for adjustment to our process, and you believe it may affect your ability to be at your best, please let your recruitment partner know, so we can consider how best we can support you and make any adjustments that may reasonably be needed.