Manager, Global Brand Management (PJ Masks)

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Date: Aug 5, 2022

Location: London, City of, London, City of, GB, WC1E 6JA

Company: Hasbro

Position Summary

Have you got a favourite hero? Want to enter the thrilling world of PJ Masks superheroes for preschoolers?

Three ordinary kids put on their pyjamas, activate their animal amulets – and head out into the night to be heroes. In a moonlit city, they encounter endless adventure – and plenty of nighttime villains, of course. Who just happen to be kids too - kids as bad as the PJ Masks are good!

The PJ Team are looking for a hero to lead annual global franchise development, planning and activation. Ready to take on an exciting challenge to inspire new generations of little heroes the world over?


Key Responsibilities

  • Develop and execute annual franchise plans and activations based on key franchise strategies, consumer insights and content strategies; focus on both near- and mid-term activations to ensure successful ongoing engagement and growth for your brand across the Blueprint
  • In-depth content expertise; integrated into series production, managing schedules, trackers and processes to ensure storytelling fully delivers franchise, toy and commercial requirements
  • Lead delivery and activation of franchise content streams including Music and Audio, and partner with Digital teams to drive delivery of YouTube Originals and Apps/Gaming content to activate against global franchise strategies and support budget achievement across the Blueprint
  • Ensure brand identity, tone of voice and global brand positioning is adhered to across all audience segments and brand assets
  • Oversee and manage creation of all brand assets with a keen lens on regional needs and consumer / category insights
  • Pitch and partner with internal and external partners around the world, both commercially and creatively, to align on and activate the global franchise strategy. Own relationships and communication with blueprint teams and partners (including Toys & Games, Content Sales, Digital Gaming, YouTube & Social Media, Consumer Products, Location Based Entertainment, Promotions, Entertainment Brand Marketing, Legal and Finance) to support, inform and influence those teams, and to identify new ways to grow the franchise in their categories/regions. Be responsible for regularly sharing and championing franchise and content plans at key moments
  • Oversee industry and consumer research initiatives in partnership with global insights team to ensure the latest data and insights are in hand and helping to drive strategy and planning against your brand
  • Support brand tracking, industry and consumer research initiatives for your brand in partnership with Dir GSFM and global insights team. Always be commercially aware of global brand health and performance for your brand and relevant competitors and apply these insights across Blueprint activations
  • Oversee and manage workloads of junior team members and continually support their development



Key Competencies/Experience

  • Possess a relevent degree to this role
  • Previous franchise management experience for a successful global consumer franchise
  • Excellent project managing skills, highly proactive, able to juggle priorities / meet tight deadlines
  • Thorough understanding of global market trends and awareness of the nuances of each territory
  • Excellent rapport builder able to develop strong stakeholder relationships upwards &downwards
  • Fantastic presentation skills
  • Highly resourceful, tenacious and able to work autonomously
  • Experience of managing or mentoring junior team members
  • Ability to stay ‘cool’ when the pressure is on
  • Results driven while maintaining a high level of creativity
  • Excellent use of Word, Excel, PowerPoint & Outlook.



What you’ll be a part of…


  • Taking care: competitive health and dental coverage
  • Investing in your future: local defined contribution pension plans
  • Break time: free snacks and reduced hours in summer
  • Party time: office bar carts, after work drinks, holiday and summer parties, and sometimes just because
  • Be inspired: regular film screenings and opportunity to get involved in industry events
  • The office: modern facilities and in-house screening rooms
  • Build a better world: transcend entertainment to our corporate social responsibility activities. Plan a social event. Promote healthy lifestyles. Go green. Give back.
  • Grow: develop your career and shape your future


We thank everyone for their interest but only those candidates selected for an interview will be contacted.

Entertainment One is an equal opportunity employer that is committed to supporting diversity and inclusion within our work environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.



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