Retail Development Manager - Licensing Consumer Products

The Consumer Products division of Hasbro European Services provides services for the licensing business of Hasbro International Inc. (HII). We are currently recruiting for this position, based in London, Capper Street, UK.

Retail Development Manager – Licensing Consumer Products

Bring some of the world’s most iconic brands to life at retail in this high‑impact role based at our Capper Street, London office. You’ll shape franchise growth across the UK & Ireland, working hands‑on with major retail partners in a fast‑paced, collaborative environment. 

Hybrid working with office days Tuesday to Thursday and flexibility on Mondays and Fridays.

The Key Responsibility of the Role

This role supports the growth of Hasbro brands across various consumer categories, aiming to boost brand visibility and drive sales in the UK and Ireland.

Retail Execution and Strategic Alignment

The position focuses on executing retail strategies aligned with the UK Commercial plan through collaboration with retailers, licensees, and internal teams, delivering effective franchise-led customer plans for sustainable growth.

Role Modelling and Brand Advocacy

The candidate will mentor others, represent Hasbro as a brand ambassador, and promote a unified voice to strengthen market presence and foster strong relationships within and outside the company.

The role reports to the Retail Director, and you will be responsible for:

• Supporting the delivery of the UK LCP Retail Strategy in line with the UK Commercial strategy.
• Developing & Executing strategic plans within key retail partners to drive franchise presence and retail sales.
• Increasing franchise brand distribution across the retailer portfolio, ensuring strong execution in-store and online.
• Facilitating internal collaboration to support a joined-up, franchise-first approach in front of retail.
• Supporting coordination of UK&I retail investment across stakeholders to maximise activation opportunities.
• Building and delivering Joint Business Plans with key retail partners.
• Ensuring franchise information (ranges, content, marketing plans, etc.) is communicated to retailers in a timely and compelling way.
• Building strong working relationships with retail contacts and buying teams.
• Identifying category gaps and working closely with Category teams to support growth opportunities.
• Representing LCP product ranges at key retail meetings and events.
• Supporting and executing brand immersion sessions with key retailers.
• Delivering cross-category retail solutions in collaboration with Category Managers.
• Managing and executing retailer activation calendars across the range and seasonal moments.
• Partnering with Category Managers to support CP budget targets and KPI delivery.
• Working closely with licensee sales teams to drive franchise visibility and presence at retail.
• Developing strong sell-in materials utilising retailer data, insight, and brand storytelling.

Skills, Knowledge, Experience, and Qualification Requirements: 

• Essential: Proven sales or commercial experience within a consumer products, licensing, or entertainment environment.
• Confident and motivated self-starter with a strong drive to execute plans effectively.
• Action-oriented, highly proactive with solid commercial awareness.
• Ability to manage multiple stakeholders and projects within a retail environment – joining the dots and juggling expectations of stakeholders is essential.
• Strong presentation and storytelling skills.
• Excellent PowerPoint and written communication skills for pitch and presentation design and delivery.
• Clear, persuasive communicator with strong relationship-building capability.
• Positive, energetic, and collaborative team player.
• Ability to navigate a matrix environment and work cross-functionally.

Ready to play to win with our Leadership Principles:

Break the Mold  -  Take Charge  -  Matrix of Leadership  -  Friendship is Magic - Be Legendary -  Knowledge is Half the Battle

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