Social Media Marketing Manager

Hasbro SA, based in Delemont Switzerland, manufactures and sells Hasbro toy and games products around the world. Hasbro European Trading BV ('HET') is Hasbro SA’s distributor in Europe, which sells to Hasbro SA’s customers in all major European countries.  Hasbro International Trading BV ('HIT') is Hasbro SA's distributor for Direct/FOB sales in Europe. Hasbro UK Ltd ('the Company')  provides sales, marketing and other services to HET and HIT in the United Kingdom and Ireland.

Hasbro is looking for an Influencer & Creator Manager for EMEA to lead bold, full‑funnel creator campaigns across some of the world’s most iconic brands!

Based at our Capper Street, London office, this hybrid role (in‑office Tuesday to Thursday, with Flexi Mondays and Fridays) sits within the Global Digital Strategy & Channels team and blends smart regional strategy with hands‑on campaign delivery.

You’ll own the end‑to‑end influencer and creator journey — from vetting and selecting the right talent, to managing high‑impact campaigns and partnering closely with paid media to drive measurable results.

This is an individual contributor role for someone who understands how creators influence the entire customer journey — from cultural relevance and brand storytelling through to performance and commerce — and can confidently operate across multiple markets, platforms, and stakeholders.

Key Responsibilities:

Influencer & Creator Strategy (Full Funnel)

• Lead the development and activation of EMEA influencer and creator strategies aligned to global channel and brand priorities
• Plan creator activity across the full marketing funnel, including awareness, consideration, advocacy, and performance
• Translate global influencer frameworks into regionally relevant recommendations for EMEA markets
• Ensure creator work is platform-native, audience-first, and commercially impactful

Campaign Planning & Execution:

• Own end-to-end influencer campaign delivery for priority EMEA initiatives, from briefing through execution and reporting
• Partner with Brand, Media, and Local Market teams to integrate creators into broader marketing plans
• Support product launches, franchise moments, and always-on creator programs across EMEA
• Balance creativity with governance, ensuring brand safety, compliance, and quality standards are met

Market & Agency Collaboration

• Act as a day-to-day influencer marketing partner for EMEA local markets, offering strategic guidance and practical support
• Brief, manage, and collaborate with influencer agencies and specialist partners
• Help markets optimize creator selection, briefing, timelines, and budgets
• Share learnings and best practices to improve influencer capability across the region

Creator Partnerships & Talent Approach

• Support the development of creator partnership models, including repeat and longer-term collaborations
• Guide creator mix and talent strategy across macro, mid-tier, micro, and community creators
• Stay closely connected to creator trends, platform shifts, and emerging formats

Measurement, Performance & Insights

• Define success metrics for influencer activity across awareness, engagement, and performance objectives
• Partner with media and analytics teams to evaluate impact and optimize campaigns
• Use insights and learnings to inform future planning and regional recommendations
• Contribute to the evolution of Hasbro’s global influencer measurement approach

What We’re Looking For:

Experience

• 5–8+ years of experience in influencer/creator marketing, social media, or digital marketing
• Experience working brand-side and/or at an influencer or creative agency
• Proven ability to deliver influencer campaigns across multiple funnel stages
• Experience supporting regional or multi-market initiatives (EMEA experience preferred)
• Background in entertainment, consumer brands, gaming, or IP-led portfolios is a plus

Skills & Expertise:

• Strong understanding of creator platforms (TikTok, YouTube, Instagram, Shorts, emerging channels)
• Solid grasp of influencer performance metrics and brand measurement
• Confident project manager with strong attention to detail
• Able to influence and collaborate across teams without direct authority
• Comfortable navigating legal, compliance, and brand safety requirements

• Hands-on, proactive, and highly organized. Collaborative, pragmatic, and solutions-focused
• Creator-literate and culturally curious, with a strong point of view on what “good” looks like

We Play to Win with our Leadership Principles:

• Knowing is Half the Battle
• Break the Mold
• Take Charge
• Be Legendary
• Friendship is Magic
• Matrix of Leadership

#LI-Hybrid

Hasbro is an Equal Opportunities Employer

The above is intended to describe the general content of the role, and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or role requirements. We value diversity at Hasbro, and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. 

Interviews at Hasbro take place in person and virtually as part of our recruitment process. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and you have a medical condition or an individual need for adjustment to our process, and you believe it may affect your ability to be at your best, please let your recruitment partner know, so we can consider how best we can support you and make any adjustments that may reasonably be needed.