YouTube Channel Manager

Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers play experiences for fans of all ages around the world, through toys, games, licensed consumer products, digital games and services, location-based entertainment, film, TV, and more. With a portfolio of over 1,800 iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands, Hasbro brings fans together wherever they are, from tabletop to screen. 

The YouTube Channel Manager will be responsible for the operation, and growth of several high-profile YouTube channels, representing key priority brands. They will lead the development and execution of a comprehensive YouTube strategy, focusing on long-term channel growth, audience engagement, and brand alignment. The ideal candidate will be a creative individual with a deep understanding of the YouTube platform, with the ability to make data driven decisions to further grow our audiences. This role requires extensive experience in managing large-scale YouTube channels, a deep understanding of Hasbro brands, and a passion for content and audiences. The YouTube Channel Manager will be expected to conduct in-depth competitive analysis and leverage insights to refine the content and promotional strategies continuously, ensuring Hasbro's channels outperform market benchmarks.

Key Responsibilities:

• Content and Programming and Optimisation: Develop and implement a comprehensive content programming strategy of YouTube channels, across multiple territories that closely aligns with both brand + audience needs. Ensuring high-quality video content and artwork align with brand strategies to achieve key performance indicators (KPIs).
• Optimization & SEO: Oversee the optimization of titles, descriptions, metadata, tags, and thumbnails to maximize click-through rates, search engine optimization (SEO), and overall channel visibility.
• Advanced Tool Utilization: Leverage advanced YouTube tools and emerging platform features to drive innovation and channel growth.
• Data-Driven Decision Making: Utilize YouTube Analytics, Dashboards, and third-party tools to monitor, analyse, and improve content performance, making data-driven decisions to adapt to market changes quickly.
• Cross-Functional Collaboration: Work closely with cross-functional teams, including Production, Marketing, Product Development, and Brand Management, to align YouTube strategies with broader business objectives.
• Stakeholder Communication: Present detailed and contextualised reports on channel performance, growth strategies, and key insights to stakeholders, ensuring transparency and alignment on objectives
• Competitive Strategy: Continuously monitor and analyse competitor channels and other market trends, using insights to refine Hasbro's channel management and creative strategies, ensuring we maintain a competitive edge.
• Stay Updated: Keep up-to-date with the latest YouTube trends, algorithms, and best practices.

Key Competencies:

• 5+ Years of Proven Experience: Extensive experience managing large-scale YouTube channels, with a  strong understanding of YouTube's platform, algorithms, and best practices and a demonstrated ability to grow and maintain successful brand channels.
• Advanced Technical Skills: Proficient in Adobe Photoshop, Adobe Premiere Pro, and other relevant tools; deep understanding of all YouTube features, including advanced analytics and Tubular Labs
• Strategic & Analytical Thinker: Strong analytical skills with a strategic mindset, capable of interpreting complex data sets and translating them into simple actionable growth strategies.
• Creative and innovative mindset with a willingness to learn.
• Communication: Exceptional communication skills, with the ability to influence and collaborate with team members, stakeholders and cross-functional teams.
• Proactive & Adaptable: Highly proactive, with the ability to balance multiple priorities, lead under pressure, and adapt quickly to changes in the digital landscape.
• Multilingual Advantage: Proficiency in another language is preferred but not required, enhancing the ability to manage channels in multiple regions.

Our Values

• Be legendary: practice excellence, improve on our legacy, create awesomeness.
• Build a well-rounded crew: inclusivity and diversity in both our teams and games.
• Delve into dungeons: embrace challenges with openness and creativity.
• Don’t split the party: agree or disagree but commit. Collaborate and have respect for each other.
• It takes a multiverse: we are driven by the lifelong satisfaction of our fans.

We are an Equal Opportunity / Affirmative Action Employer

The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or coordinator know.